Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 6 Nov 2002, p. 2

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s Introducing Whether you choose a natural hardwood floor or a brightly coloured carpet, flooring is always more than just the surâ€" face beneath your feet. It is the element that pulls together all the features of your room. It is also a source of comfort and beauty, so you want to be sure your choice is the right one. Martha Stewart Signature eliminates the guesswork. Every floor in this collection coordiâ€" nates with the Martha Stewart _ Signature"" Colour Palette with all the elements designed to work _ together. _ So, whether you‘re replacing just the floor or redoing your entire home, the floor you select will go the the paint colour, the fabric, even the furniture, across the entire line of Martha Stewart Signaâ€" ture"" home furnishings. It starts with colour ... Martha‘s Colour Palette â€" 416 individual colours â€" is soft, serene, natural, and harmonious. (These individual colours are displayed in the A_ beautiful home egins from the ground up. And the new Martha Stewart Signaâ€" ture"" Flooring line, available exclusively at Factory Flooring (990 Vicâ€" toria St. in Kitchener) offers carpet, elegant hardwood, durable lamiâ€" nate, versatile area rugs, classic tile and stone and colourful linoleum. From the foyer to the family room, the bedroom to the bath, Martha Stewart Signature has the quality you‘re looking for, in a range of styles and colours to suit your needs. MARTHA STEWART / SIGNATURE" Martha‘s new Decoratâ€" ing with Colour book lays out the colour story on many of the complex colours and advises you how to use the colour for best effects. This is the 31st "how to" book in the series of "The Best of Martha Stewart Living." It The next part of the Martha equation is the "how to" formula â€" "how to" create a beautiful room and how to use the colour families to best advantage. The "how to" includes tips and guideâ€" lines such as the followâ€" Martha Stewart Signature Sherwin Williams paint pallet). Within this careâ€" fully selected assortment are 39 colour families, and the decorating really starts here, as you experiâ€" ence the Martha Stewart colour story for her own home. Each colour family is made up of five harmoâ€" nious shades that blend and compliment each other, giving you options within each colour famiâ€" "How to ..." Light colour make rooms larger, dark colours make them warmer. Use one of the five colours for the walls, another for the ceiling. try the darkest feaâ€" ture as an accent in pillows and lamps. Middle intensity colours work for upholstery _ and larger accent pieces. The Martha Stewart Signature furniture cateâ€" gory, manufactured by Bernhardt, _ will be unveiled in the Spring of 2003. The upholstery pieces and fabric patâ€" terns will coordinate with the carpets, area rugs and paint, maintaining the same colours numbers and names. The wood tones used in the strucâ€" ture of the furniture will also relate to the wood and laminate colours in our hard surface flooring collection. The Martha Stewart Signature carpet colours The Martha Stewart Signature Sherwin Williams paint palette consists of 416 carefully selected colours. Each colour number on the paint chips use an 8000 series colour number, which correlates with our flooring colour references â€" such as 8055 Milk Pail (one of Martha‘s favorite grayedâ€"down greens}. The Martha Stewart Signature brand began with fabric manufactured by P. Kaufman. The fabâ€" rics are grouped in colour families and designs that coordinate with the paint and flooring. bridges the paint story to our own "Idea Center," utilizing much of the same content and images. Complete Home Decor and Colour Coordinaâ€" tion The final piece of the Martha Stewart Signature System is complete home decor and colour coordiâ€" nation among all four of the home decorating product categories: fabâ€" ric, paint, flooring, and ADVERTISEMENT use the same colour number sequences and colour names as her paint; 48 of the most popular shades of the colour palette were choâ€" sen by Martha to make up the concise selection used in our "Core Colour Center." This array of colour presents a wellâ€" balanced version of her "Signature Spectrum of Colour." The selling sysâ€" tem allows a very simple shopping experience, with all 48 colours availâ€" able in a choice of three looks: Cut Pile, Twist Pile, and Loop Pile, all at one price. Actual samples are shown in all flooring catâ€" egories: Carpet, wood, linoleum, laminate, and ceramic â€" plus suggesâ€" tions for the perfect area rug to pull it all together. In addition, other decoâ€" rating suggestions in flooring are shown pictoâ€" U 1 M And enjoy the incredible values available now at Factory Flooring Kitchener Choose from the complete selection: Carpet and Area Rugs, beautiful Hardwood. colour Linoleum. and durable Laminate, as well as classic Tile and Stone mwmm,mmmwmmmm«ywmv Step Up To Real Savings! MARTHA STEWART SIGNATURE"® FLOORING â€" is that Martha has developed a 5â€"colour decorating process that assists you in mixing the elements and colours of a room with confidence â€" in Martha style. After all, it‘s about ideas, inspiraâ€" tion, and creating a beauâ€" tiful room. rially as other options. The Magic â€" and the Key to the System‘s Success * Together with Shaw, Martha Stewart Sigâ€" nature offers a comâ€" plete range of soft and hard floor covâ€" erings ... carpet, hardwood, lamiâ€" nate, ceramic, linoleum and rugs. * The Martha Stewart Signature decoratâ€" ing system helps you to coordinate floor coverings and other Martha Stewâ€" art Signature home FLOORING with SHAW You‘ll see just how beautiful your floors can be. furnishings. So a wood floor can be sold with an area rug, or lead into carpet. It‘s all in the program. * The shopping expeâ€" rience is fun, fast, and efficient. Every flooring selection has a corresponding match on the Martha Stewart Sigâ€" nature paint palette. Finally, it‘s easy to coordinate carpet with paint, fabric and furniture, then integrate floorâ€" ing choices into an overall decorating scheme. Visit Factory Flooring today to view the entire line of Martha Stewart Signature"*" Flooring. with SHAW

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