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370 University Ave. E. Waterloo f www.sancmarydayspas.com Laser Hair Removal SOUTHWORKS OUTLET MALL 64 Grand Ave. S. tttte 622-55 2 Now Part of Our Excellent Services (Light Sheer Diode Laser) HUGE SELECTION 0 HgRRY IN Sale August 15 to Septem er 2 "" r Mt King St. ll. MP (519) 334-5351 Gm at [In ' “was“; $315 Giiiii i; id 'epiin) 725-9904 TOWEL & BEDDING' MILL OUTLET "ipttlttiitgt. WLU running the Loonie Mile During the month of August, Robertson and his committee will collect cash donations from 10ml business- es and residents. And by the month's end, he will convert those donations into $1 coins, known to most Canadians as Emile of banks is worth? Ryan Robertson knows “$63,360 exactly" said the coordinator of Wilfrid laurier University's upcoming Shin- emma fundraising event. And that's the target Robert- son hopes to hit with a pre- Shinerama campaign called the loonie Mile On Aug. 31, Robertson, meritbers, will lay down the monies side by side on a mule fer wonder how much a In Mum» Bum ( Shrunk? W ST. JACOBS OUTLET MALL 25 Benjamin Road Waterloo 746-9186 tttTt Shinerama coordinator Ryan Robertson is bolting for Loonies. nearthe university Robertson said. "We (students) Ort-tple-tttide" dontrmllygointothecommu- trail should me one mile. nity enough, so we're hoping and signal mmpaigt snows; this (mmpaigp) will mean! last- nt'ikimioGsyintxoticthing theuniversityandtheaymmu- nitycan takepan in together.” "We're hoping it's a real 'omrnunitybuihieE" Proceeds horn the fundlais- er will support the Canadian Ojstic Fibrosis Foundation. e Shinerama got its start in 1964 as an Orientation Week activity at Wilfrid [Amer Uni- Edch year, First-year stu- dents break out the buckets, Treatment protocol will increase cure rates for cancer Continued humps-sea then it works out a way of doing it," said Costello. "It does it the other way around. "There are huge advan- tages to doing that because it optimizes the treatment." This will individualize the radiation treatment a patient gets because no two tumours are fundamentally the same. They may be a different shape, hidden by different body structures and situated differently in each patient. "It will take individual treatment to a higher plane," said Costello, about the new radiation therapy protocol. "From a patient point of View. it will offer less side effects and reduce the collateral damage." For instance if someone is suffering from cancer of the mouth, a common side effect in the past was dry mouth as the saliva glands were sometimes damaged by the radiation treatment. That meant the patient would be forever tied to a water bottle for the rest of their lives as they tried to return some moisture to their mouth. "That's a terrible thing," said Costello, about the quality of life issues that arise out of the treatment. "With this technique it allows you to treat the tumour. but not treat the salivary glands, which means the patients will have a moist mouth at the end of it. "They wont be in a posi- tion where they are cured of their cancer. but the side But if preliminary support is any indication, Robertson sus- pects the final tally could sur- passthe goal. 7 He praised the efforts of businesses like Open Text in Waterloo, for giving them a “With this kind of support. I'm very confident we can reach our goal," he said. "The support we've received has been very positive. A lot ofpar- ple have become very familiar with the event, and the muse" "My own personal goal would be to aim for $1%,000," he said "But $90111) would be more realistic, and anything morewould bea bonus" soak the sponges. stand on street miners and offer a quick clean to passer-bys in We fordonatiorts Since its start, Shinerama has grown to be Canada's largest student-organized fundraiser. And km year, lauri- er set the current Shinerama record. raising$l 18111). With better ways to tar- get the radiation, it will also allow the radiation oncolo- gists at the centre to treat previously untreatable tumours. "lt will give us a higher chance of acure." said Costello. "At the moment the side effects of radiation therapy in the majority of cases is quite low, so it will give us the opportunity to hold the side effects at that level while bumping up the dose. That is particularly good news for patients suffering with prostrate cancer, breast cancer and head and neck cancer. Research shows that the chance of cure goes up if you can bump up the dosage of radiation. "That's Ma amazing com sidering we are such a small sdmoc"Robertsor, said Robertson said, this year his committee is setting its goal slighdy lower at $90,000. effects go on forever." "We know that any tumour will respond to radi- ation if we can get the right dose into it. The problem is that the patient can't often tolerate the dose. This allows us the possibility to increase the dose" "This isn't a physician issue it's a patients' issue," said Costello, about the new treatment options available. "This trenefits patients. and that is basically our mission statement." -- Dr. Shaun Costello Director of radiation therapy "From a patient point of view, it will offer less side effects and reduce collateral damage."