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"In so many house fires, a ladder could be the difference between life and death," said Marcel Ethier, executive director of the Canadian Association of Fire Chiefs. "As a nonâ€"profit industry association, we won‘t endorse one particular product over another. But we would urge every owner of a twoâ€"storey home in Canada to have at least one escape ladder on the second floor. And if possible, one in every bedroom." "For almost 20 years, our smoke alarms and fire extinguishers have provided Canadians with both ‘a warning‘ and ‘a weapon‘ when it comes to fires," said James Hind, general manager of BRK Brands Canada, makers of First Alert products. Now we‘ve added the missing link â€" that is, ‘ a way out‘ â€" with our Fire Escape Ladâ€" der. We think this product will help save hundreds of lives." According to the most recent statistics available, close to 350 people died in residential fires in Canada in 1992 and almost 4,000 Canadians were injured. Experts agree that many fire deaths and injuries occur because people have no way of escaping from twoâ€"storey dwellings. The First Alert Fire Escape Ladder is now available in most leadâ€" ing hardware stores across Canada. It‘s a sturdy, compact, easyâ€"toâ€" use device that‘s designed to fit under almost any bed, in the closet or behind a curtain. Most importantly, it can be put to use by adults or children in a matter of seconds. In the event of a devastating house fire, Canadian family memâ€" bers all too often find themselves trapped on the second floor of their home â€" with no safe route for escaping the smoke, flames and heat. But that problem may soon be solved. Canada‘s leading supplier of smoke alarms and fire extinguishâ€" ers is introducing a unique new product that provides a fast and safe escape from a burning or smokeâ€"filled second floor. Launched after months of research and product testing, the CALLING ALL CRAFTERS! ‘missing link in home fire protection First Alert launches "Theres no question that there‘s a huge market for this prodâ€" uct," said Paul Montgomerie, marketing manager for BRK Brands Canada. "People need to be aware that a ladder is as important to their safety as smoke alarms and fire extinguishers." It‘s estimated that more than 75 per cent of all single family dwellings in Canada have two or more storeys. This does not include lowâ€"rise buildings such as duplexes and fourâ€"plexes which also house families on second floors. First Alert Fire Escape Ladder has several features which can‘t be found on other commerciallyâ€"available devices. Unlike chainâ€"link ladders, the First Alert product cannot get easily tangled. It has extra strong rungs, held in place by heavy duty nylon rope. Each step features "standoff" plugs which keep the ladder a few inches back from the wall, allowing extra toeâ€"room for the user. Its total weight is a portable 12 lbs., yet it‘s designed for use by persons weighing up to 350 Ibs. Two extra large topâ€"hooks on the First Alert Fire Escape Ladder will fit over virtually any window casement and hold it firmly in place. In storage mode, the ladder measures approximately 1.5 feet long by one foot wide. When opened for use, it extends 13 feet to the ground. g ONE WEEK ANNIVERSARY e iB SALE [ E @ @ 2?-036 COME EARLY FOR BEST SELECTION! One Week 99( Only! Brackets & sandards 15% of. Quantities limited * No dealers please! CUSTOM CLOSET ORGANIZER Fits Any Closet 4 f. lorglv. wide One Week Only! 39.95 3/4" Computer _ A« U OF! Furniture White/Oak Fits Any Closet 5 ft. to 10 ft. wide One drawer included. Extra drawers available. CUSTOM CLOSET ORGANIZER 59.95 SHELF‘S OWn 0 204; STACK BOOT TRAY one week only Reg. 14.99 9.95 195 WARDROBE Reg. 149.95 99"° 7 995 5995 2 995 11:00 a.m.â€"6:00 p.m Friday, Oct. 20 3:00â€".9:00 p.m. Adults $3.00 Saturday, Oct. 21 Seniors $2.00 11:00 a.m.â€"9:00 p.m. Children free (under 12) Sunday, Oct. 22 y y o * Great home renovation ideas * Exciting hobby exhibits including a 20x40 pool with madeâ€"toâ€"scale model hoats. slot cars and more Great for kids of all ages + Over 100 e xhibitors _T we A T T.R A C T1 O N s * _ Win a trip for 2 to the @/ ~ Bahamas compliments of _ S _ Travel Service Network D A T Es A D M | $ $ | 0 N STACK ASHELF 451 pHituip st., KE |n: ul â€"â€"3 WATERLOO _ Mon. â€" Wed. 10 â€" 6 Thurs. & Fn 10 â€" 8 884â€"6490 Sat 10â€" § STACKABLE PANTRY Reg. 84.95 STORAGE CABINET _ STORAGE CABINET â€" PaNTRY TOWER Reg. 119.95 Reg. 99.95 Reg. 49 95 49°" A 72thigh 59.95. 49.95 B 60° high 49.95 3995 C 48" high 39.95 29.95 D 32° high 2495 19 95 £24° high 24950 19 o5 Your choice of White Oak or Black Reg. 69.95 SHOE ORGANIZER BOOTSHOE ORGANIZER WITH TRAY Reg. 24.95 BOOKCASES STACKABLE 1 595 ed. 10 â€" 6 En 10 â€" 8 10 +5 uiace Agrieur 39.95 SALE 49 95 17