We‘ve reconfigured heads, typefaces, and certain ad designs so we have the same if not more editorial content per page. You‘ll still essentially find all the same sections, columnists and features. No smokescreens from this corner, however; the reason for these moves is that we are a small business, just like many of you, and to remain a thriving and viable entity, we must address the challenges and opportuâ€" nities of the day. It‘s all about choices, and taking responsiâ€" bility. To state the obvious, our readers and advertisers remain the wind beneath our wings. The former, with their alleâ€" grance to, and critical pulse on, our content. And the latter, who believe that building with us a relationship of trust, quality, service and results, is theiribest way to meet their challenges and opportunities. Yes, we‘re all in this together. That‘s the beauty of it. Il is autumn, and the color of the leaves isn‘t the only thing changing. The Waterloo Chronicle is undergoing a number of changes this week, some obvious, some more subtle. In newspaperland where these days the only constant is change, well, its our turn and our time. More about those moves in a moment. s But this week, our parent company, the Fairway Group, also changes. There‘s a new baby in our community newsâ€" paper family and it makes its official debut today as And so, as the Chronicle celebrates its 140th year, we extend a wholehearted welcome to the new kid down the block. Publish well, Kitchener This Week, and prosper. We also take this time to note a few changes we‘ve made. In step with a general industry response to spiralling newsprint costs, we‘ve reduced our page length, and from an ad perspective, gone to six columns from five. Kitchener This Week (KTW) Kitchener residents have long pined for a community newspaper to call their own â€" and now they have one. Judging from the response the paper got from a fourâ€"page 9 mailer sent out several weeks m s LIFE ago, KTW will be enthusiastiâ€" cally embraced and well | r' received throughout that city | FIP M 1 each week, just as the _ Pe Chronicle is here in Waterloo 1 % 6 In fact, KTW managing ediâ€" L.A tor Bryan Stortz, who has been | f ’t chief architect and quarterâ€" | ‘4'. " A back of the paper‘s editorial ‘ & es makeâ€"up since early summer, was amazed by the number of DTA eP2TATOTATM exâ€"Waterloo residents who returned the Kitchener quesâ€" tionnaire pleading to make the paper "just like the Waterloo Chronicle." At once, we forgive them for moving to Kitchener and humbly thank them for continuing to carry our flag In todays environment, there is clear purpose for a Kitchener community paper. From a reader standpoint, time is more precious, information can be gained from numerous sources, but a wellâ€"packaged publication featurâ€" ing news of local community interest is a highlyâ€"attractive proposition. Its flexibility, grassroots appeal, and overâ€"theâ€" backvardâ€"fence information will survive and thnve. From an advertising perspective, the move is equally strategic. Our company, with papers in Waterloo, New Hamburg. Cambridge and Guelph has had to deal with the perplexing "doughnut hole" of having a circle of products yet none in Kitchener. In today‘s ad environment, where cost and convenience carty the day, it was essential not only for prospective advertisers but also our current ones to offer a complete ad network for the Golden Triangle region. That, plus the fact you don‘t have to be a media junkie to be aware of the presence and pressures of other competition in the marketplace, made the decision all the more timely. It‘s a growing Fairway family 1 P ‘% C <a WaATERLOO CHRONICLE Canadian Publications Mail Sales Product Agreement #136379 Published every Wednesday by The Fairway Group 240 Holiday Inn Dr. Unit E Cambridge ON. October 4, 1995 Quality Gifts, Crafts & Jewellery From Selected Canadian Artists Featuring works in clay, wood, fibre, metal & paper, & tapes, in a warm friendly atmosphere GIFT CERTIFICATES, REGISTRY, LAYAWAY AVAILABLE 33 ERB ST. W., WATERLOO, 746â€"5829 The Cobblestone Gallery The forum will be held at: Thc Ministry of Education and Training now requires boards of education in Ontario to establish school councils in all schools. In order to develop a local policy regarding school councils, The Waterloo County Board of Education is hosting a series of public forums to gather community input. This community input is vital to the success of the school councils. 1 Many of our schools now have an active school/community/parent group. The new school councils are not intended to replace these existing groups, but they must function within the policy guidelines established by the Ministry of Education and Training. Each council is to work as an advisory group to improve student learning. The first of the public forums will be held for parents and all community members who live in the attendance area for Bluevale Collegiate Institute in Waterloo. This attendance area includes Bluevale, as well as the schools listed below. In T he Atrium t Bridgeport Public School 59 Bridge Street West, Kitchener Harold W. Wagner Public School 158 Bridgeport Road East, Waterloo Lexington Public School 431 Forestlawn Road, Waterloo The Waterioo County Board of Education * GIVE THANKS,," P & SHARE 4* Wednesday, October 11, 1995 . 7:00 â€" 9:00 p.m. To help us prepare, please call the school to register! 885â€"4620 We value our partnerships with the community and look forward to secing you there! Dates and locations for all other public forums will be announced soon. Our mission: Empowering liteâ€"long learners who strive for excellence in a changing world. 0 Menmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmnmmmmmemmmmmmmmmmen........_____~ You Can Support The Thanksgiving Food Drive By Donating At Your Local Firehall in Kitchener, Waterloo & Cambridge L _ _ 7 Days A Week 8AM â€" 10PM J THE THANKSGIVING FOOD DRIVE September 27th to October 10th The Food Bank of Waterloo Region THANK YOU FOR SHARING! vol Lincoln Heights Public School hener 270 Quickfall Drive, Waterloo School Prueter Public School Yaterloo 40 Prueter Avenue, Kitchener ol Sandowne Public School erloo 265 Sandowne Drive, Waterloo Bluevale Collegiate Institute 80 Bluevale Avenue North, Waterloo Principal: Jim Saddler Asks You To s Whipped or Baked °* _ Pumpkin, Cherry, Turtle, Fresh Raspberry, Chocolate and many more _ other varieties available call ahead to order T46â€"4230 Wlassic Wheesecake FINISH WITH A CHEESECAKE 55 Erb St. E. "Yueg â€" Fi. 95 (Across from liquor store) . Saturday 10â€"3 Elaine V. F. Gross, Chaiperson of the Board Patti Haskell, Director of Education