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_ Alternative films for Generation X PAGE 28 â€" WATERLOO CHRONICLE, WEDNESDAY, DECEMBER 7, 1994 By Peter Cudhea Video stores shelves lined with the latest releases, and colorized versions of classic blackâ€"andâ€"white films, give Mike Greaves and Floyd Chan chills up and down their spines. So Greaves, 25, a film studies major at University of Waterloo, and 30â€"yearâ€"old Chan, who has worked in the entertainment business with bands such as Toronto‘s The Bourbon Tabernacle Choir and Vancouver‘s Hard Rock Miners, decided to offer movies they believe people in the Waterloo comâ€" munity really want. After months of research the pair opened Generaâ€" tion X Video and Media, an alternative video rental store, located at 69 Regina C i St., N in Waterloo. y 4 t The 2,300 handâ€"picked videos offer movie lovers the best selection of foreign, cult, anime and hardâ€"toâ€"find videos in the Kâ€"W area. The two men, who grew C up together in Sault Ste. t Marie, admit they‘re a bit rebellious in the video store game, but being different is what makes them unique. Instead of ordering hunâ€" dreds of randomly picked wideos at a buy and sell video market, they hand picked their own videos. They were blown away. They couldn‘t fathom why anyone would want to go into this pile of movies and pick them out," Greaves said of the video markets which supply stores through the province ! 1 4 B M onl RoRo ons "The reason they have it set up the way they do is because most video stores are set up to focus comâ€" pletely on their new releases. We‘re not focused that way. We‘re more interested in the art films and films of special interest." 3+ c MOONLIGHT O MADNESS as he announces our outrageous specials every 15 minutes throughout the night!!! FREE GIFT WRAPPING all evening long, compliments of the Merchants of Waterloo Town Square.. Extended Shopping Hours Mondayâ€"Friday ...... P10 FRIDAY EVENING 7 pm UNTIL 11PM Visit Dave Schneider, from There‘s something special in the air. 75 King St., South, Uptown Waterioo d 886â€"4190 â€" . â€" great fun! great oidies! Accordingtochan,thesuedkvsmemnsive number of silent pictures and necâ€"realistic period, timefilmsandmenewwaveolFrenchfihsand Hong Kong action films. ‘WeprobablygotthelargestselectionofHong Kong action films in an English speaking video store," said Chan. In order to maintain the director‘s original intent, they offer, wherever possible, uncut, unrated, remasâ€" tered, letterâ€"boxed, director‘s cut and original lanâ€" guage videos. As well, they don‘t carry any colorized version of any black and white film. "We did a lot of market research and studied the idea of a nonâ€"mainstream video store. There are sevâ€" eral in Toronto doing quite * ‘ well because they‘re dealâ€" A ing with niche markets. ‘ Following the success of the Princess Theatre, an alternate movie house for theatre goers, the pair knew that Waterloo was the right area to open for business. To further their quest to expand the horizons of Kâ€" W, Chan and Greaves plan on periodically featuring certain genres, to encourage people to delve further. "If you rent a genre movie, your second video is half price. It encourages people to experiment at a reduced cost. What better way to discover John Woo (internationallyâ€"acclaimed Hong Kong director of action films) or (acclaimed actor/director) Harvey Keitel," Chan said. . 10:00 mss :9:30 c 10;00 â€"9:00 â€"9:00 *Considering that this is a university town, there are a lot of students interested in the arts. We knew that the market was quite ripe in this area." The pair, realizing that both the UW and Wilfrid Laurier University offer film courses, knew that there was an untapped market in the community. with the Kitchenerâ€"Waterloo Symphony and Soloists Stephanie Kramer Lori Klassen Dennis Gieabrecht â€" Victor fx"zb”th Hanciel‘s A GREAT GIFT DEA! A BOX FOR THE PIECES AND A MINI POSTER. ”% DM A OOPSYe JIG SAW PUZZLE OR SEND: CHEQUE on monEy onben Fon $14.95 TO: OOPSY© PUZZLE OFFER Z} X:} P.O. Box 5161. â€". Paris, Ontario N3L 3WS Visa â€" Mastercard or American Express eC The Mennonite Mass Choir William H. Janzen, Director presents ($9.95 plus $5.00 shipping, handling and taxes) CANADA‘S FAVOURITE TV CLOWN The Best Loved Choral Work Of All Time < â€"800â€"606â€"0779 Ext. 614 STUDENTS & SENIORS SAVE $5.00 THURS ~â€" SAT, DEC 15â€"17 8:00 pm _ $24 $21 $3.00 off for Groups of 25 or more 24 PIECE (11"X17") Subscriber‘s Chaice Members SAVE $3.00 $14.95 n en o raitnenmnnceme soscons =» roam. erm i toant apnt Coman ie Bm Oe ue w hn indpobicobiebrrict wee c meaticarn + mam wn omm ru ma 1â€"600â€"265â€"8977 101 quetst. N. TOtNt®t