Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 1 Apr 1992, p. 6

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Neither would I pay for the strange practice of an advertiser‘s dream, submergâ€" ing my own personality and sense of myself as an individual by putting on some "productâ€"identified" dreck and transformâ€" ing myself into an unpaid billboard. The irony of this practice is that by buying the product, in this case, beer, company‘s Mr. Cudhea is his recent article on Labatt‘s Beer and Merchandise outlet is absolutely correct in his observation that I wouldn‘t ordinarily think of going to a beer store to buy a bathing suit. Labatt‘sâ€"wear an advertisers‘ dream The critics should note that before a single foundationn < dug, a gazillion issues will be considered, most of them »nvironmental Nothing will be done in pellâ€"mell fashion. The laws won‘t permit it But that‘s not good enough for the kneejerk naysayers They‘d have you believe that the west side is sacred soil that must be kept inviolate, yea into the 25th century nome of the folks opposed to the development want Waterloo to remain a cosy little community â€"â€" about like it was a century ago. If their kind of thinking had its way in the past, we‘d still be drawing water from a town pump ind riding horsecars on King Street They should have no fear that ‘tix'eu point of view will get lots of ink and air time because their trendy stopâ€"theâ€" world movement has disciples aplenty in the media. Waterloo Town Square 75 King St. South, Suite 201 Waterloo, Ontario Chronicle Get ready for a circus over west side devaopment Foo h enc oo Reneonmenasit And, alas, too many of the media types with axes to A NZJ 1P2 Telephone 886â€"2830 News Line 886â€"3021 Fax. No. 886â€"9383 Maureen McNab Teresa Clemmer Gerry Mattice Don Steeves Pete Cudhea (Sports editor) Deborah Crandall Display Advertising: News Editor: Melodee Martinuk Finally, to suggest as in the title to the piece, that there is more to the store than beer, prompts me to ask the question, "What are they selling â€" teaâ€"shirts?" Peter G. Huggins Waterloo But what can one expect from an indusâ€" try where the individual players faced with the problem of "market share," concenâ€" trate on product image rather than the product itself? How on earth did we manage to consume this product before the advent of such industry breakthroughs as screwâ€"top caps, long neck bottles and A.C.L. labels. advertising bill twice Down for the Count: Mike Tyson has been hit with what amounts to three years in the slammer, and that raises a question: Does Don King get 25 per cent of the jail time? Watt‘s Up? I hope Willie Ferguson is reinstated as energy minister â€" and soon. We‘re fresh out of light bulbs at our house, and he and his henchpersons owe me two light bulbs. The bulbs were promised in a big Hydro promotion campaign. Remember? But, hey, I shouldn‘t moan because our house isn‘t the only one that hasn‘t received any bulbs. Hydro people wil tell you the distribution was a real mess. scales grind are given to weighing facts with their thumbs on the Rick Campbell Circulation: Mary Baycroft Andrea Auernigg Circulation Manager: Greg Cassidy Major Accounts: Bill Karges I lived there for nineteen years and consider myself a "forthright" resident. Sarnia does have a large amount of industry (but it does not have any more of a "pollution problem" than most other inâ€" dustrial cities). The industry ensures that pemdninan I ‘ t ' ibnatinnetnrhid Bickiieubia t iLc3 Sarnia has an extremely high standard of I would like to respond to Sandy Baird‘s unfair and unwarranted comments on March 25 concerning Sarnia as a liveable city. Sarnia doesn‘t deserve its bad reputation Waterloo Chronicle is published every Wednesday by The Fairway Group Incorporated 215 Fairway Rd. S., Kitchener, Ont. President: Paul Winkler PS oc nc c oesy Householders and businesses outside the core will still get free pickup, and that‘s hardly fair. The downtown businesses pay hefty taxes, and the cardboard levy looks like an attempt to nickelâ€"andâ€"dime them. Except that the cost won‘t be nickels and dimes. Not at all. As the man says, if the average citizen gets robbed once a year, it‘s called a crime wave; if he gets robbed every day, it‘s called government. Box Scrunch: Waterloo has discontinued the free pickup of cardboard from the core area and that means that downtown businesses will now have to pay. n n e . T © coâ€"mioy / " es l Un ie o ce c e e oo m oys Perhaps the semiâ€"silence on the deficit isn‘t surprising. It could be that residents don‘t want to even think about it. Or what‘s worse, think about all the new taxes that Floyd Laughren‘s upcoming budget is going to bring. The same old NDP formula: Tax, tax, tax. Or maybe you really should call them taxes. They‘re more like a Bermuda Triangle for money. They wanted to complain but not about light bulbs. The big item on Willie‘s agenda was the soaring provincial deficit, but his constituents wanted to complain about sp'e;nd‘ing on billingu:l‘l road signs. . But taxpayers obviously aren‘t boiling about the bulbs, because Willie held a neighborhood meeting the other night and it drew only six voters. y city. _I am tired of the bad reputation Sarnia seems to have in this area, when it is in fact a very nice and extremelx "liveable" city 100006 °0C ns economy is no more "in tatters" than the rest of recessionâ€"ridden Canada. A firstâ€"time home buyer can find a home for $70,000, in a beautiful city with nice beaches, acres of parkland on the St. Clair River and Lake Huron, a relatively small population, which allows for a small town atmosphere but provides the populaâ€" tion with all amenities, and of course a proximity to the U.S. living, and its economy $40 yearly in Canada, ts ark munecimess +GST Subscription rates Suburten Mewspapers of amercs Christine Bilodeau Waterloo . epeaen, e av t t ies en oR fi'w gflfiif‘ s# $ es Cele 9 Je e ees. â€" nesz 1

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