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(x100! ham Conestoga Hall) 545 KING STREET N WATERLOO PAGE A30 _ WATERLOO OWE. WEDNESDAY, OCTOBER 23, t901 World Class IS Important to remember because today we must compete mth the world. Cotnmunieatitms and technology are so advanced that new trading partners are now available. And that creates competmon. Canadians must now meet the challenge of an expanding marketplace. We can no longer rely on historical advantages. We have to be better than all the players out there. Wxth the reduction of our world exports our standard oflwing has also dechned In order to Improve our share of the export market. Canadian mdustry will have to 1mprove standards and my .QH': of u'iompetrt"erless If we can merease our exports. our prosperity wtll return. But how do we do thus? Well, October " Quality Month. This is a national campaxgn which focuses on quality and production improvement In Canada This year's theme t.Y World Class Quality - it's a theme shared with the United States, which is also a pammpant m tlus quality movement. In Canada, quality initiatives are being undertaken. The Canadian Awards for Business Excellence recognize companies With continuous quality Improvements The University of Waterlov's Institute for Improvement of9uality and Ptoductivi. ty promotes quality enhancements, Quality initiatives m the public sector include linking public and private sector decision makers Quality won't happen on its own. It's the result of a team eiTort It takes ambition, teamwork and commitment. Everyone must take part Together we can Improve our standard of living. And. more importantly. we can continue the tradition of :mproving lee for the next generation. And that means we must continuously improve. We must understand our customers' current needs, anticipate future needs and deliver qualify. quality in goods and services. Our export business 13 very Important. After all, one quarter of our GN P ls export trade World wide export business has been growmg - about $2 trillion from 1983 to a total of$4 trillion in 1991 It's a tough job but, Canada can do it. After all, Canada IS a country so nch itt natural resources. with clean air and water, political stability, good education systems, advanced technolo. gy, a healthy climate and, most importantly, we have the people who can compete The world has changed. Canada was once a shining star in the short list of industrialized nations. It is now a fading star in the growing list of developing counmes competing for export business. What's happened? Thnngs aren't like that today. Sales and praiuction Cigures are shrirlking, Life has become hard, the future less certain, Job security no longer expected, and there is the knowledge that the next generation will have less than the current generation. Canada‘s share 'ci on the decline, Since 1985, our portion of world exports has declmed from 5 per cent to 3.8 per cent, That's thtjargtst decline for any of the 0-7 nations. But that's the way things were then. Every generation had It better than the one before. Life was good and improving. Each year, salanes Increased, sales and production figures soared and we all indulged ourselves m the latest consumer goois, Although my folks didn't have a college education, I knew from an early age that I would go to college, My parents saeririced much to buy a house. I took it for granted that I would own my own house - and I do - with far less sacrifice than my pagents‘ When I was young, I knew that life would be better for me than a was for Ptpeu, _ _ _ - Quality must become everyone's business 'attie Moran Is a corporate banker living In Waterloo 4746-4120 Koch Immigrated to Canada from Germany 41 years ago and although he still has a slight accent, he has no doubts about where his loyalty lies. He's as Canadian as a Canadian can get. And keeping One of the machines made by Quadro is the Quadro Vac, a powder quality control system which controls and reproduces the size of new powders and granulars entering a process. A vacuum conveyor, the Quadro Vac is connected with a auadro.Coinil, conical screen mill, in a system. The Comil is a low velocity gentle grinding mill that can size even fragile inaterial without producing excessive rules. " __ W V._.-_- ,.,__....a “WWW ”nun. But what makes this company so unique in this community, even country, is its loyality to its employees and to Canada. But the old German expression "thtternehmer", meaning, 'Tm in busi. ness for life" is the motto Koch lives by, making life a lot easier for those around him. Koch's business has been in operation for 15 years, through two recessions. yet he hasn't been forced to lay anybody off in those years. Recently, at the company‘s 15th anniversary, in gratitude, Koch provided employees with a $150 bonus for every year they worked for the company, plus an added bonus as well. It was Koch's way of saying "thank you" to his employees. Chances are, if you take a time-released tablet, Koch's company had something to do with the manufacturing of it and if you’ve been given plasma, you can thank Koch and his research and development department for coming up with a machine that breaks down the frozen plasma making ititljeetable. Quadro Engineering Inc., one of the silent-giant companies in the medical, food and cosmetic industries, is thriving in Waterloo attracting busi- ness from far away as Israel and California. Pete Cudhea Chronicle Staff Eddie Koch's company makes sure there are two scoops of raisins m your raisin bran cereal, Eddie Koch, of aundro Engineering Ine., In over-growing bu""'""-",:::'?,!,',-,?,',-,',',:.'". As Canadian as . . . Quadro Engineering Inc. Come and See The Totally , . New Civic Sedan in Stock Now! ,_ , _ -.. .-.,,.. - Pu... "If it didn't work for him it was no good, Yet, years later that same man ordered 17 Comil’s from us. I wonder if he would have ordered them if I hadn't returned him his money?" - a - -___9_. “am", we umwllmi Koch tells the story of when his company first started and they sold a Quedro Comil to a business in Scotland. Later that year the Scottish company contacted Koch and told him that the machine didn't work. Koch told the company owner to ship the machine back to Waterloo and that he would send him a cheque for the value of the machine. It was a smart move on Koch's part, "rr " J:J i. I .. . . . _ ,. _-...-,....-~ “way“. "We take great pain in developing our relation. ship with our suppliers. We may pay higher for materials, but in the long run it's cheaper because wire getting a better quality of material." ' x_tt, .I . ‘ _ . v, ___..__..., ..... me». However, he also believes that something that sounds too good, usually is. Quality is Number One at Quadro and he dreads the thought of giving up quality to go someplace cheaper. But from a business point of view, Koch agrees that staying in Canada Ctrtrt appears to be a stupid thing to do when he could move Quadro. lock, stock and barrel to United States where his labor would be 35 per cent cheaper as well as property for his co'r9pany, ineluding the taxes. Fifteen yuears ago, when Koch applied for a bank loan to start up his business, he informed the bank not to expect much of a profit from his company for about 10 to 12 years. In his rust year of operation his company made a $62,000 profit. This past year they exported $6.2 million in goods and realized about 20 per cent profit after inflation. Not many companies can boast those results. "You can't stay in business if you think short term. " just like a marriage - you don't think of it being something lasting about four or five years," Koch said. his company in Canada and ordering 95 per cent of his supplies from Canada is his way of stengthening thehuning Canadian feon1rny: