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So the point to get across is that there is no need to condemn the whole system because a few dishonest people abuse it; and to counterbalance these, they should know that there are many corporations that have made enormous profits, that have channeled them into various foundations for philanthropic purposes and so return them to the public. Profits are what build a country and raise the standard of living, which should be fairly obvious to all, while observing what is taking place in the erstwhile communist countries. The need to make profits is what tore down the Berlin Wall; and why Csechoslovakia, once one of the world’s most highly industrial. ised and booming countries lay prostrate and apathetic under communist rule. Ptntita are to a company what wages are to an employee, and neither could long afford to work for nothing. When you tix it so that people, or the company they work for or invest in, can no longer earn a rrentit, you pull the rug out from under the whole enterprise. Remember the parable of the talents in the Bible. &shelpaprxsaathemmlwhenroufindroumrpeopleundera misapprehension about the essential value of prdita. Ask them if they think it's right to work for nothing at all times, or not to receive a fair return on their money they invest. You might remind them that they represent nature's profit to their parental Geoff Fellows operates the Human Resource Development Institute, P.O. Bax 642, Cambridge NIR 5 wt, providing Mnness training for business and industry. And they have valid reasons for thinking so when they see all the major oil companies making exorbitant prdita by exploiting a political situation, without the slightest economic reason for doing so. Or when they read of large corporations bid-rigging to cheat the public. - 7 -e That's pretty good ian't it? "Here's, som'ething to iirGIL at the dinner table and get the youngsters involved, as so many of thyn.h.?ve oome tofnink of prt'ttttss)rad or mng._ ,, Sometime ago the advertising and public relations firm of rlttthtfrg.thti,,1itge,eeta,,t, shouldbeusedby more people in a position toi uenos the public. The title ofthe ad reads "Is Ptdit a Dirty Word?” And the illustration that goes Fithitshowsamanmptitiouslydrswingadollarsignona once. The copy of the ad reads: “It's not a dirty word to a little girl or boywhoputsadollarinasavingsaoeountand expectstoget more than that back. “It's not a dirty word to the news carriers who charge more for their papers than they paid for them. “It’s not a dirty word to lpeople who compile dictionaries; who define profit with words li e 'good', 'beneficial' and 'reward'. "Ptorat is what makes our society go round. By making research and development possible, it makes new products possible, and lower-cost products. and improved products. It secures jobs and creates new ones. It's essential and good. "Then why do busineggeople seem ashamed of the word? Why, in annual reports fistaneial statements and publicity releases, do they hide the word and the idea of profit? Why do they call pmfit 'eamingts,' or 'net'? “Savings institutions don't apologise for paying a good rate of interest. Why do business people feel the need to apologize for paying a good rate of return as dividends? "We're proud of pmftt. It's what we are paid to create. It's a good thing to create. It's good, if new products are good, if improved. products are good, if j_obs_are good, if our society is go.id. Iet'i tell peoglg iioyfiriit. They') udderiignJI'; Since 1974 Profit makes the world go around m 4.... - -,,.~..,,, Whirlpools, Saunas Spas, Hal Tubs Operating " a research arm. the consortium will evaluate the atreetivenssm of an ongoing government project to anguish and runpevention programs in selected communities where children are thought to be at greatest risk to the problem emaciated with poverty. The provincial government announced Monday the allocation of another $7.6 million to the $20 million Plans call for a follow-up study of participating children and their families 20 years later. The Better Beginnings, Better Futures project is intended to decrease the long-term emotional and behavioral problem in children at risk, promote their optimal development, and strengthen the ability of communities to respond efteetively to the social and economic needs of these children and their families. First announced in November of 1989, the project is funded by the Ontario ministries of Community and Social Services, Education, and Health; and the federal Department of Indian and Northern Maira. "In terms of its ambition and scope, it's a worldclsss project," said Dr. Gary Cameron, director of the Centre for Social Welfare Studies, at Laurier and one of the study's ll researchers. “The results will be of interest to people around the world." The reaearch will focus on the effectiveness of integrating the childcare, social services, and health and educational programs at the community level. identity the sites. They are in: Cornwall, Guelph, Kingslon. Ottawa, Sudbury, Toronto (Etobicoke and Regent Park), and Native communities {it Cape Crocker and on Walpole Island. Researchers from three Ontario universities will candid a "million study to determine how best to improve the well- being of children in disadvantaged communities. More than 4,000 children and their parents in nine Ontario communities will participate. The tive-year study will be done by s consortium involving Wilfrid Lsurier University in Waterloo, queen's University in Ifingston, and the University of 'tg'atrg,'gtei,t,t,,,tt omrallBettarNgirtnirtgs, .Bytttr?turxyproieettutd Laurier part of research team studying children in disadvantaged communities The programs will tailor services to each community's needs and desires, and involve the families in their administration. Individual programs will be geared to families with children either from the pre-natal stage to age four or age four to the end of Grade 3. "The exciting thing about this project is the programs are being initiated and developed by the communities themselves, with the assistance of professionals." Cameron said the research will not only generate information Dr. Gary Cameron, director ot WLU's Centre for Social Wen-n Smiles, I: one of 11 ”when taking part in a u-mlmon study Into Improving the wen-being of chMren in diIIGVIn- mod oomrnunlths. Dr. Mark Pancer, a research associate of the centre and also a member of the study team, said his experience with prevention program and his work at a children's mental health centre has convinced him that help must be available to children before pmblems develop. "ff we want to be effective, we havetogettureearlyandwork with the whole community," said the Laurie! psychology professor. WAN m. WWI WV so, ttOt _ PAGE Att 41 Models on Display From '659 NOW ON SALE! House of Cedar 210 Regina St. N., Waterloo 885-1711 ne AREA! LARGEST SHOWROOM The competition to select the resent!) arm of the protect involved six other proposals for policy-makers, program directors, educators, and community leaders, but the community programs will also have immediate benerrts "They’ll be dealing with real people and their needs and providing real services and support." The research consortium, to be headed by Dr. Ray Peters of Queen's psychology department. was developed through collaboration among the Sacral Program Evaluatton group at Queen's, the Department of Family Studies at Guelph. and the Centre for Social Welfare Studies at Laurier, The study team Includes when from the fields of sociology. family studies. nursing. psychology, and aoctal welfare. It will be supported by more than 30 spectalxats from the three participating universities and other Ontario institutions