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ons . . Wtc | f’ 4) w es ' ‘4 ® P * * i 4 s s S § f " ® (; e in e | j yo Lo g 3 ' :j"m P > C R LCs =f > â€" l You Said It "One day is like the next to me, so it doesn‘t really matter." wedding coming ‘up, I think Jordan should get a haireut â€" a wmaircut” He, as you will want to , is two years old. + "Are‘you, uh, sure Beth you know what you‘re getting into?" “% correction Rick, it‘s what you‘ll be getting into.‘ Taking a son for his first haircut is a father‘s duty. Like taking out the garbage." ‘"I see. Well, how do you propose I go about this?" THE GAME PLAN f "Well," Beth replied, "when I‘ve trimmed his bangs here he practically takes a fit, so..." i "Oh, marvellous." No problem, just make sure you have a good bribe, like a Laura Secord sucker to distract him. Go by thmluee where you get your haircut and tell him that‘s where Daddy gets his haircut and wouldn‘t Jordan like to get his cut there, too. Once you‘re in the shop, you sit in A story out of the National Observer shows a very healthy sign. It seems that today‘s young buyers purchase more things for personal pleasure and comfort and fewer things for show and prestige. This, at least, is the major finding of a consumer.study by the Institute for Motivational Research. According to the Institute‘s president, young married couples today show a greater desire to follow their own inâ€" stincts when buying consumer goods, rather than duplicate the patterns and styles. of either their neighbours® or elders. This is a good sign. Free and original thinking has got to produce good results. This is particularly true of furniture buying. One result of this new individuâ€" ality and confidence in buying, has been to explode the traditional idea that change and novelty are apparently more %ainblethanpermanmeeunddunbfl- iy. * According to an in the field, the nwnfwthhm:m,dchoiceil that the babyâ€"boomers, now adult, are The day was bound to come, l“Y-o.“ km!‘l nid M' If'im w Our everâ€"changing society is a healthy sign irst trip to barbershop can be hairâ€" raising Paul York Waterloo Why, oh cynical me, did I believe only the last part would come to be? Well, the training session didn‘t work wy‘ For days, we told Jorda: about exciting it is to get a big boy haircut. Almost every night for a week, we‘d drive by the shop, point it out, and tell him what a fun place it is. Of course, we constantly reminded him that while he was getting his hairtut, he‘d be munching on # sucker. THE EVENT Ritual down pat, we headed out last Wednesday night right after dinner. the barber‘s chair with him on your lap give him the sucker..." ° "And if all that doesn‘t work?" "Then you sit with your son screaming blue murder until the deed is done." ’-'- : r lli ml .-fi., fied with the mass market. In fact, the old concept of massâ€"production to satisfy INW- EVZT EC UUS “lt" originated from the demands of a more furnishings. It has beer found, also, that there has been a faster movement of style acceptance from one socioâ€"economic group to another, creating a "democracy of taste." It, no longer takes years for avantâ€"garde styles to gain travelled and are more wordlyâ€"wise from watching television. They are eager for experimentation for the expression of their individual tastes. There is also a wider opinion group making the decisions, as men are taking a more active role in the choice of home "No. I think it‘s just another day to spend money. A lot of people are going to realize this." ~| Perspective ) Geoffrey Fellows Les Brethour Kingston Has Sunday shopping been convenient for you? a massâ€"market is overtaken by the demands of a more sophisticated public. This is particularly evident in the periodical market. There was a time when the Saturday Evening Post, the Ladies Home Journal, Liberty, and a few others, were all produced to serve a massâ€"market and seemingly, the masses were satisfied with these few. But now, the proliferation of magazines is such that every conceivable interest, taste, hobby and ageâ€"group is served. Another indication of this desire for individual expression is the number of boutiques that have sprung up, to serve niche markets. That is all very interestâ€" ing, people are becoming used to their higher standard of living. They are no longer so unsure of themselves that they have to play copycat. With more maturiâ€" ty and selfâ€"assurance they are now willing to make independent decisions as to what they want and they don‘t care a hoot what the neighbours think about It seems we are outgrowing the age of showing off, of trying to impress people with our possessions, those who do.are regarded as gross. Maybe the ratâ€"race of "And here‘s a booster for the little guy," said the young woman about to perform the ceremony. "Uh, actually, I‘ll sit in the chair and have him sit on my lap," I said, desperâ€" ately attempting to stick to the game plan. And how funny did I look, sitting there halfâ€"draped in a smock, sucker a la main, beckoning the reluctant subject to Beth, bless her heart, even came along fw&em«,fik,mwg brother Andrew. It thankfully wi yunh'kbofmhenee&hilfimwma- "Looks to be OK, doesn‘t look tense, he‘ll be a real trooper," I said through my teeth to Beth in the front seat as we pulled into the parking lot. "Hope I can say the same about you," said Beth, eyebrows raised. the throne? Preeetty funny. â€" "It‘s OK," said the hairdresser. "Get Then, to our horror, we discovered the shop was closed. Summer hours! And yikes, so was the next place. And the next..Finally, we got a chair in the salon at Tower‘s. $ "I think so, because being a student at university, my time is a tight schedule. Sunday is when I have the most time." _ _ WATERLOO CHRONICLE, WEDNESDAY, AUGUST 8, 1990 â€" PAGE 7 Roger Enta Kitchener keeping up with the Joneses is over, if so, this would be a sure sign of a need for selfâ€"expression and to be free of the need to follow the follower. Another big change is for manufactur ers to smarten up to the fact that public taste is some five years ahead of them No longer can they view a massâ€"market, which they correctly gauged to have the mentality of a 12â€"yearâ€"old. This concept now applies more to some manufacturâ€" ers and their advertising agencies, so they have some catching up to do if they wish to share in this diversified market. Great new opportunities for the entre preneur lie in catering to the changing tastes of an affluent society. Be that as it may, it reflects a refreshing change to find people are expressing their individuality. There are healthy signs all around us that our young adult society is independent and making full use of the freedoms that we too often just take for granted. (Geoff Fellows operates the Human Resource Development Institute, P.O. Box 642, Cambridge, NIR 5W1, providâ€" and industry.) wall? Hey, lookit that picture, doesn‘t that look like Daddy? Is the hair falling on your toe toes? No, you can‘t have it back again. Oh, turn this way, see Mommy making the funny faces. Oh, she‘s making them at Daddy. There now, like the spray the lady uses? Yes, it‘s like your sprinkler at home. No, Daddy‘s not getting his haircut now, Jord‘s getting his cut â€" arrrgh, I wasn‘t supposed to say that, was I° Oh, it‘s finished. Well hey, that wasn‘t too bad at all, was it Jordan?" ‘‘Not too bad Jords," came the reply, from the mouth of babes. "Not too bad, Daddy too?" ‘"Whew. No Jords, not too bad Daddy, either." also gave Jordan a few soothing words. The whole ordeal was over in about 10 ting a haircut is fun. You don‘t have to worry, I won‘t take long, it‘ll be over before you know it, there‘s no need to have that worried look on your face." And then, having addressed me, she "Say Jordan, how many plugs in the ‘"No. I work every second Sun day, so 1 try to get my shopping done during the week. It hasn‘t made a difference.‘ Fran Schwoob Waterloo