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PAGE 18 â€" WATERLOO CHRONICLE, WEDNESDAY JULY 12, 1989 c u0 000000060900 t90 000000000 90010092285 109900 t ies 2929291 ts ts t Profits offers practical tips for the young entrepreneur In the section on marketing, big is not best, he says. Define what your customers want and advertise for them. Make sure you give good customer service and offer mty Welcome complaints and pay heed to . Many good products fail because they have not been marketed effectively, says McKee. How to shop for a bank, nting your situation to your banker andprl:: to read a financial statement are all timely tips. McKee found franchising offers greater success than independent businesses â€" the frarilure rate of the latter being 70 per cent within the first two years while franchise failure is under 10%. The first step for success in a small business is its management. This foundation must be firm. He asks future entrepreneurs to consider their track record and warns them to beware of get rich schemes with shortcuts and little hard work. Set goals, consider a family effort and a discounting strategy. If you need a personal financial planner, he advises how to select the right one for your special needs. Attend business seminars and, when h.i.ri.nsg;mn.nol, pay heed to your "gut feelings." incenâ€" tives and give rewards to employees, he o o o o 0 a o a o a e e 0 a e 0 0 0 on a n a 0 0 0 0 00 0 0 o0 0 0 a 0 0 0 6 0 0 0 0 0 0 a 0 o 0 0 o 0 o 6 o n o o a e e e Small businesses are being launched at an unprecedented rate. Some are thriving and expanding, but others are floundering and declaring bankruptcy. Profit: 200 Sureâ€"Fire Ideas for Making Your Business Better, is a compact selfâ€"help manual to help the young entrepreneur launch a small business or the older established businessman gain new insights into old problems. Author Alex McKee has studied the operations of over 1,000 small companies, and in this book, he presents tried and true techniques for success. In the introduction, he presents a scenario for you to solve in order to determine if you are really an entrepreneur. 80 ..O.........................;....O.....................‘....... Profit: 200 Sureâ€"Fire Ideas for Making Your Business Better. A. McKee. Key Porter. pa. $12.95 115 p. GIRLS! GAGS! EXCITING ACTS! VAUDEVILLE IS BACK! As an employee, you may have little control Enjoy breathtaking juggling acts, fan dancing, tapâ€"dancing and more! E. UGAR BABIES ONE DAY ONLY! BUY YOUR TICKETS ON MONDAY, JULY 10 AND SAVE $10.00 â€" PAY ONLWY $15 $12 $9 m-&»oo\mouomwgwouw 10 * N PERSON. AND BY PHONE ONY SENIORS‘ SUMMER SAVINGS TONYâ€"AWARD WINNING From Employee to Entrepreneur. R. Worzel. Key Porter. 53:24.96222,,. se you tread water?" The last section, You, the author asks you to probe your personality and psyche to see if you‘ve got what it takes to become an entrepreâ€" neur â€" the tools you‘ll need, the power to act and the strength to ward off demons. of your future and often little job security. Perhaps that‘s why a glut of young entrepreâ€" neurs are opting out of the large business corporation to forge a business of their own. Pulling your own strings can prove rewarding, but it can also be a harrowing and financial finnncm%’ , your wants and needs and longâ€"term results: . {:d an idea that‘s simple, where change is manageablé. f | >When advertising, seduce customers quickly ort.beopportnnityisgone.heuys.ahena friend or client asks Worzel what he thinks of their new idea, Worzel says he always recalls the line in Bill Cosby‘s comedy routine between God and Noah, where God asks, "How long can If you‘ve made that big decision to pull away from the corporate structure, Richard Worzel, a chartered feinancial analyst, has written a selfâ€"help manual to guide the way. From Employee to Entrepreneur will show you how to zero in on the problems you‘ll encounter. In section one, The Idea, he suggests brainstormâ€" ing sessions to determine marketing strategies, From Employee to Entrepreneur is well written and highly encouraging for those who venture to change dreams into reality. Not for the timid! 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