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Waterloo Chronicle (Waterloo, On1868), 5 Apr 1989, p. 26

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â€"Business Week â€" PAGE 26 â€" WATERLOO CHRONICLE, WEDNESDAY APRIL 5, 1989 Sales in 1988 were up 100 per cent over the previous year, said Klingen. Last Friâ€" day the store had orders for 280 dozen buns, 70 dozen preâ€" tzels and prestzel sticks and 17 dozen bread sticks, among other goodies. Located in the outâ€"ofâ€"theâ€"way Tollgate Plaza on Tollgate Bouelevard, Bread and Bretzel Basket now supplies bread and pastries to a variety of area stores, farmer‘s markets and restaurants. As well, it has an inâ€"house shop and sitâ€"down ‘"And that‘s slow. Come sum:â€" mer it‘s almost double." Business at the store "has improved considerably," said Klingen. "For the first year we wondered whether we should close down. All we were doing was pumping money into the business. lan Kirkby Chronicle Staff It has been a hard five years, but Annemarie Klingen and her husband Hans have built Bread and Bretzel Basket Inc. into a Germanâ€"style bakery employing 22 people. The Klingens still routinely work 60 to 80 hour weéeks, but have come to accept that as the price of owning their own business. We had $70 in sales some days â€" you can‘t pay rent on that. Then there‘s the long hours." Before their arrival three previous bakeries had failed at the Tollgate location, said Klingen. "You have to go out and get (business). You can‘t wait for it to come in. The neighborhood doesn‘t support you. 150 Erb St. W . Watertoo, Ontario N2L 1V2 (519) 885â€"1810 Since 1978 During their first year of operation, the Klingens lost two bakers. Hans, a welder by training, became a baker. A year after they opened the Klingens hired Karl Gollinger, a German trained baker. "He turned it around," reâ€" called Klingen. Before Klingâ€" Long hours pay off for the Klingens If your brakes no longer want to stop. . . LTD. wnss? ‘a 6 Ffl STOP! Annemarie Kllngon shows one of the traditional breads made at Bread and Bretzel Basket in the Toligate Plaza. Bread and Bretzel is the only bakery in Kitchenerâ€"Waterioo making both German breads and pastries. « Then it‘s high time you came in for a thorough inspection by your AUTOPRO underâ€"theâ€"car specialist AUTOPRO offers you more B National quarantee M Professional AND Free inspection â€"_TAX PREPARATION Advertising helps you make a choice. EGGETT TAX SERVICES 745â€"0619 + Fully Experiericed Tax Consultant + Business Services CANADIAN ADVERTISING FOUNDATION IN YOUR HOME 279 Weber St. N. . > The Mutual Group Waterioo, Ont, N2J 3H8 885â€"4000 R‘J es mos* ‘‘Whether you want the security of aâ€"guaranteed income annuity, the flexibility to change your retirement income as your neets change, or a balance of the two, we can help. For personal service, call us.‘ £ Retiring? tan Kirkby photo you through the RRIF and Annuity "We can help 39 Bretzel had lost commercial contracts because of an inconâ€" sistent product. Today, they have commerâ€" cial contracts across the twin cities and in Guelph. Bread and Bretzel is the only Gerâ€" manâ€"style bakery in Kitchenâ€" erâ€"Waterloo to offer a wide variety of both bread and pastries, said Klingen. That attracts shoppers from across the area. As well, their stalls are popular at area farmer‘s At Oktoberfest time the bakâ€" ery supplies the Concordia and Schwaben Clubs. Concordia alone takes 500 dozen buns and 10,000 pretzels daily for the Oktoberfest period. While bread is a big seller at the store and at the market, tommercial contractors buy use butter cream or whipping the buns and cakes. "We don‘t make basic sugar icing. We There are six bakers workâ€" ing flat out â€" up to 80 hours a week to keep up with demand. Klingen is looking for another two bakers to ease the load, been built up by referrals, I‘m strudels look mouthwateringly ony anine oys loy eay slow! i to rye * oo esn "Ade a An years ago people didn‘t even know what poppyseed was. Now we‘re selling poppyseed strudel, squares and Daâ€" not going to risk my product." She thinks all the work is worth the effort. "‘We‘re sucâ€" Due to the labor W, Klingen is no longer aggres sively seeking commercial acâ€" for another 10 years or so, and then say, ‘I‘ve made it. That‘s it?" cessful. I figure I‘ll work hard "Afl x

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