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PM! Q _ WAYERLOO CW‘ 1qEDNESOAY M0VEMMErt a, m 1111 Weber St. East 274 Highland Rd. West. 720 Westmount Rd. East 585 Weber St.N.,at Northfield,Waterioo Margaret Ave. and Bridgeport Rd. King Street WEBER PLASTICS CO. LTD. 66 Bridgeport Rd. East - Waterloo 585 Weber St. N. Waterloo 593 Lancaster St. - Kitchener 159 Highland Rd. East - Kitchener 101 Hazelglen Drive - Kitchener 324 Highland Rd. West - Kitchener Your friends at $t4t0qtuit0tt0.WEST,ttrTtV mum M7ttlttt"T.tteirt1ttirmitr)"ATERL0t) Custom Injection Moulding 134i)tatttnoNe, Wmanmmmsassmc The Best Selection of Sportswear _ Mon. 1006.. Sat. 92:06 pm Wad., TM.. Fri. ..304) pm FOOD MARKETS SHOPET TE S in -the City _ lust Got Better The stumblin biock was marketing. He could not agord to take time away from his shop to go out and actively court construction industry clients. Neither could he afford to pay some- one else to sell the product at current commission rates. The recession oi 1982 finished him off, he says. As with any other business, market- ing an idea or product is the key to success, With bad marketing often the cause oi failure for many companies. The problem is compounded however with a high-technology product be- cause oi the very uniqueness and newness to the product. Local high.- technology business leaders are quick to paint to the conservative buying habits oi Canadian businesspeople, and tend to see the United States as To date he has sold under 60 of the units which retail for about $5,400, and Majdloch has transformed his busi- ness into a machining shop. Yet, ‘Maldloch was sure he had invented something that could save the construction companies money. He started out on his own m 1978, usinghhls savmgs to get the company on t e groun because a business plan was not feasible. Accurate to one-sixteenth ot an Inch over 100 veer the Insturmem wit! sharply reduce labor costs to the construction Indusm, savs Maydloch It took hum 3,000 hours on his own time to design, which he did While workrng tor someone else, ot [mm Magdloch owner ot EM Enterprises m Watertoo Miydloch a mechanical designer and CzechOsk» valuan retugee. Invented a laser Instru- ment tor levelling In the construction industry '21at,turat,rnd,',etsgcsae Canadian ban b and venture ic,)'?,?,! tsts on mvestmg m nsky hrgh-tec ntl ogy start-ops, says Clinch. he found- ers of Vtdetics found It impossible to develop a sophrsticated business plan. "In the (',1t,1gtc"itT, area, it's much more complicat than that. A product like this has requrred a lot ot investment. lust to hnd out how the Emmy can be applied. For that, you a certain type or Investor." It can be a long road to financial success. With sales In 1987 oi around 5100.000 the investors are on? now begmmni to see a return, says lunch, who thm s a free trade deal with the United States will help the company, a comment reiterated by many ad- vanced-technoiogy and high-technoks gt manufacturers. Wondercuts _ The high-tech route IS traught with risk 1akelorexamplethe expenences (W in a. CS) One at the two angina] MS in theNB-sartAmerican,says<1inch. “There ts still somethmg mung II this country In mg money to new emetpnses £5 lacking compared to the US. I'm not sure govern- ment can fill that voad.“ Hairworld combines the style and quality of a beauty salon with the value and simplicity of a barbershop. Custom hair cutting by a precise technique that lets you pay for only what you AT HAIRWORLD CUSTOM HAIRCUTS FOR THE WHOLE FAMILY 92 King St. s. above o. W. SPORTS 885-2151 WATERLOO {1MB}: Another exainpie is H and o Centre less Grinding In, a machine shop and grinding service empioying about 60 people. Or take Cbemrner Industries Ltd., a local firm employing over 100 people making all sorts of metal products, including tanks, vessels, and drainage pipe. In fort "In nnr ritioc makina nn Northfield Metal Products IS a branch plant of an American com- pany. The Waterloo plant employs 400 people making metal chairparts. We also have our share ot "metal bashing" tndustries, such as North- Held Metal Products which recently relocated to Bathurst Drive In the Northland Business Park. In fact, he four cities making up Canada's Technology Triangle - Wa- tedoo, Kitchener, Cambridge and Guelph - are sad to have the highest ratio of manufacturing plants per capital In Canada. "Some companies will have to move to the US. because that's where the market Is. " y untortunate but that's the war at IS ‘ Assuming the tree trade agreement With the U: 15 ratiired bs both nations tan uncertain assumptron go- ven the current tederal election cam- pat a wrde variety 0t higher-tech- nolop Industries will be a more or tess permanent tlxture tn thrs area. Even wrthout an agreement, Waterloo and area will have more advanced- technologv industries than the rest of Canada, Labor representatives have Gious questions about the vmpad oi hngh technolop In the workplace. Craig Grant as an executive member of Furton believes “n we don't get free "edge and with the protectionist stance of the U.S. Congress, It will Q, worse and we will be trozen out ot t market. it all adds up to a sophisticated and diverse economy relying on skilled labor, and a vanety ot technology: oqanizatstm of kocarhtgtrtechttoltt and advanasd4ethrtokogy compames. One of the objectives of the network iS to loam promote the Idea o.' tree trade, and the Mulronev-Reagan tree trade agreement, "In the hWrtechnol- ogy sector, we export more than 50 per cent of what we produce" says uriong. "Our company will expect Ito export) 70 to 80 per cent at our product." Currently "it costs a lot oi money, ts difficult and ttrne<ortsurmng to take products across the border. It's difficult to send skilbed people across the border to service our toducts" because ot Ckmgresstonal Il'),';';.;; thetrtmedomestsc market. Man Furlong 05 the president ot f,S1,te,,'i',teiSSha,tattd,'ettt mammal rta,',t/'e,','lt.'et _ awipmentp4tis.aisottetoun.1ero bbor hang the vaemem of skilled It I HIM HOURS Tuesday to Saturday, noun‘8 pm .Sunday ttls.. _ 6%” f lp) 591151111111 ,,i,':,1',' 111 usr tt m gif Waterloo, Ontario Nil) 4N6 Group (our hours by atvpomunem (519) 885-l857 With “the combination of the high- ttchnology gateway mto the twenty- first century, and the u rading of the Tttt and effioencv t'ei',ac'a", industry t rough advanced technology, the area has more than a shot at a great some peop‘e are predicting an eventu- al reversa of the exodus of manufac- turers from North America. The ext} dus was a lar ly 1970s phenomenon that occurrege as many companies moved manutactunn operations to the Third World to Hie advantage of low wage rates, future 57 Erb Street West That, to iodustriahsts, is the pom! of advanced technology. Those who did not adopt Henry Ford's assembly line technology at the turn oi the centutr went out of business. The same will happen in today's increasingly inter- national market, they say. You cannot remain still or you will soon be With the reduced costs of produc- tion resulting from the introduction of automated _systems , the workplace, As industry adopts advanced tech. nology to the workplace, It requires ocreasmgly skilled workers to staff those machines. A computer numeri- callv controlled lathe, tor example, can take a half hour or more to program to penorm a tunction. The iobs are there for those willing to learn the skills, And the tuture profits of companies are dependent on developin the n ht blend of technology and grilled lager to achieve a quality product that can compete locally, nationally, and internationally. ' Yet, say mdustriahsts, responsible and financially sound companies do not by off trained and skilled staff when there are alternatives. And man or the companies that did lay 021/ workers during the last recession have learned their lesson _ todav Waterloo and area Industries tace a severe shortage or skilled labor, Local business iesadets my the! constant upgrading ot technology is required on the shop fioor hr cm mes to mum compemwe in an mtemamnal market. The domestic Canadian market 15 not mew to be self-sufficient, they “niacin; mdustnahsts to look to oth-Ut-s tor sates. Those markets ohm have lower domestic wage mes, or ad. vanced technology. on the shop fluor. Robots can now be reprogram, which means that "flexible" assembly lines are gradually ham the norm. Compames can now . one product one day, and rte-program the robots to manutacture a different product the next. watertooiteetal9ttt?t9rrAartd apeessopeatra"ttdtt'sitt9tV e/oAttktdti,iettte-dttttt.te t0or12meooeeapress,rttt ':,',2,ri,t:octregtttr,'stt'gds one on the bac . The - istess Will .noon-Spm