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(Continued from page C4) course that provides the advances that are applied on the shop floor, as well as the products to improve our quality of life. Basic research, such as that traditionally carried out in universiâ€" ties, may not result in applications for decades. Yet some of tomorrow‘s major advancements may one day come out of basic research carried on Applied research generally sees apâ€" plication to concrete problems much sooner. Wright believes the university plays perhaps the most important role in preparmgk society for the future. "It‘s now acknowledged by our leadâ€" ers that technology is the key to the tuture. The key to that is people with leadingâ€"edge knowledge. The key to that is universities." Wright cites a recent Japanese §ov- ernment report that attributed half of that country‘s phenomenal industrial growth and development to technoloâ€" gy. He is highly critical of Canada‘s rate of reseach and development, and warns that the federal Fovernmem must double the support tor universiâ€" ty research and development to reâ€" main competitive with other western nations. Waterloo is a leader in applied Mutual Intricate handiwork in the form of a hydraulic bending is carried out by Dieter Kroger at Ontario Die Life of Canmada GHAMBER Watcom reâ€"invests 24 per cent of its revenues in research and developâ€" ment. ‘"‘That‘s how we manage to continue making leadingâ€"edge proâ€" ducts and continue growing," says President lan McPhee. The company is not alone locally in being known better outside the area than by Waterloo residents. "We‘re better known in Singapore and Lonâ€" don than we are in our own backâ€" yard," laughs McPhee. _ , Not all highâ€"technology companies originate with research or personnel at a local university. Videtics Ltd. is a Waterloo company employing 10 peoâ€" ple. A world leader in its field, Videtics One such business is Watcom Group Inc., a worldâ€"renowned compuâ€" ter software company located in Waâ€" terloo. Spun off K'?Jm UW in 1981, it has grown to employ 50 fullâ€"time workers. In 1987 it grossed $5 million in revenues, and is among the largest software manufacturers in Canada. research, much of it with direct ties to business. "Quite a few businesses have moved here and set up because of the univeristy,"" Wright says. Additionally, Wn%leteéstima'tes about 75 companies have been started in the area by former or current UW faculty, students or staff. I| COMMERCE GLENRIDGE CENTRE Lincoin & University Next to Conestoga Pkwy. WATERLOO TOWN SQUARE 75 King Street S. Uptown Waterioo PARKDALE PLAZA 478 Albert Street at Hazel CONESTOGA MALL King St. N. at Conestoga Parkway BEECHWOOD CENTRE 450 Erb St. W. at Haliman Rd. "But they don‘t buy. Canadians are afraid to spend their money in case they make a mistake, whereas the Americans just want to do business." Clinch has had much clearer sailing in selling his products south of the border. ‘"We find that Americans are willing to try it out, whereas with Canacians, they say they like the demonstration. Then they check with their colleagues and thank us for the demonstration and tell us that it‘s terrific that a Canadian company is doing this. Videtics President Bill Clinch emâ€" phasizes the uniqueness of highâ€"techâ€" nology industries. ‘"Very often this kind of business doesn‘t just have a newer or better widget, something which is already understood. We have a whole new product." pany), a viewer can look at a computer screen to see color and detail that would be otherwise unobtainable. The technologr has important applications in medical laboratories, where blood and other samples canbe analysed. marries personal computer technoloâ€" E! with color video to produce enâ€" nced color pictures. By combining the two technologies (and software §eveloped by the comâ€" NFFH (Continued on page C6) WATERLOO CHRONICLE, WEDNESDAY NOVEMBER 2, 1988 â€" PAGE CS WATERLOO e VISIT THE PEOPLE WHO CARE! f §§ ]f i Bast Tire lart® MJJD and AUTO SERVICE MON., TUES., WED., SAT. 10:30â€"5:30 THURS., FRI. 10:30â€"8:30 One Best Piace 10 BALZER ROAD 23 RA 1 wg‘::nqlcwu m' AAA AZRAM 29 1â€"3020 Your Local Dealer for Thirtyâ€"one years experience. Everything from custom built kitchens, recreation rooms and garages, roofs, siding and floors, to complete homes and additions. You name it we‘ll do it. All workmanship fuilly guaranteed. VIC FOSTER‘S TRAVEL SERVICE â€" Your Experienced Travel Advisor R %i cCV 5%eâ€" * an _A oBP af, 3 * ..~~ ~~ 4& (KITCHENER) LIMITED George Cunningnam BUS. 886â€"2730â€"RES. 886â€"1712 e General Contractor e Home ZBRIDGESTONE TIRES From start to finish we do the complete MEMBER INSTITUTE OF TRavEel a roumsm 9. 886â€"1420 / m%p/ GU v%y S. G. CUNNINGHAM nCt â€"â€"ADDITIONS & t RENOVATIONS 7 05\‘5\ On- WATERLOO TOWN SQUARE WATERLOO, ONT ARIO 4 Office Mainienance mt m3 yed