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Waterloo Chronicle (Waterloo, On1868), 24 Feb 1988, p. 24

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o a a a o o a 0 60 6n # 0 o 6 0 0 6 o 6n hn o8 6 6 e 0 0 6 e 6 6# 0 0 6# PAGE 24 â€" WATERLOO CHRONICLE, WEDNESDAY FEBRUARY 24, 1988 ;râ€" T).f 19867t;) i;mv};de resource material and establish %[-help networks for women interâ€" ested in invention. se es Marie Le Lievere, office manager and Shelly Beauchamp, coâ€"director are both available for advice and information at the office in The Square 22 building at 746â€"3443. For additional information, Shelly Beauâ€" champ and Lisa Avedon have published a book, "The Book For Women Who Invent Or Want To" with chapters outlining steps beginning with the initial idea through to the marketed product. Two successful Waterloo women inventors, Debra New and Ursula Trogert have their products on the market and serve as "role models" for other women who lack the confiâ€" dence and daring it takes to suceed. New‘s device is The Rainbow Speech Reader that transmits sound into colors for deaf children and Troger‘s sling for upper limb injuries. Last November, Beauchamp and Avedon published their book. a 122â€"page publication with chapâ€" ters on how to take an idea and turn it into a marketable product. (ICEHIH H The book offers advice and encouragement but also issues warning and does not offer false hope. A paragraphs preceeding each chapter is advice and steps taken by Gueliph inventor "Chips" Klein. As a stage performer, Klein found she had to apply eyeâ€"makeup in all size and quality mirrors. To solve her problem she invented and marketed a threeâ€"way mirror portable enough to carry in a purse BE THE FIRST TO KNOW who 10 of the 1 K . ) . area‘s mbst eligible women are,. what‘s in style for spring, how a Guelph family finds closeness in an openâ€"concept home and why swered the call of the wild BE THE FIRST TO READ the Marchâ€"April Highlights â€" our biggest is si e ever! In your home February 24 and 25, on newsstands in all Kwikie Minit Markets March 1. Migilights is pubushed by The Fairway Group incorporated Cambridge cinematographer has anâ€" 18. World of Books Some practical advice the book offers: If you have an idea, don‘t put it aside, inform yourself of standards and regulations, talk to experts and seek a "role model", keep accurate records, attend conferences and trade shows, research the product throughly and lay out a plan. Advice on how to conduct market research will inform you how well your invention will sell in the marketplace. Do people want it? How much will they pay for it? The Money Chapter, deals with managing finances and seekimg loans. How to get a patent and protect your intellectual property informs that although you can‘t protect an idea you can protect an invention by the use of a trade mark, industrial design, copyright and patent. : The Manufacturing chapter helps you decide if the product can be made at home or by a manufacturer in a factory. Chapters on packagâ€" ing and marketing are perhaps the two most important final steps in assuring your invenâ€" tion will sell. A packaged product should be eyeâ€"catching and explain what the product does. Tips on how to find a designer, packaging firm and printer lead to the next step of marketing. The final chapter deals with your future goals. Once the invention is being sold the inventor must decide how widely to distribâ€" ute it and whether to become more diverse and invent other similarâ€"line products. The last part of the book deals with forming groups of invantors. sharing ideas and helping other women get started. "The Book For Women Who Invent Or Want To" sells for $10.00 and is available through the Women Inventors Project A network of women inventors meet once each month at Bluevale Collegiate. # 0 # # t 0 % 6 a 6 6 0 4 e # 0 e a a 6 e e ooo 6 e a 6 6 # e e e e 9 6 0 6 en 6 e# e @GoGouodue 950 KING ST. W. KITCHENER IBM‘"COMPATIBLES OMM ® informal low cost classes noon till 10:00 p.m.

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