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PAGE 10 â€" WATERLOO CHRONICLE, WEDNESOAY, JULY 31, 1985 cnpmnnmeriim nrearnnmmues omsseeammamscas coccageramcoutemnpeenemeentanenniainnen rempnantennnmnmenes iemenennnnameanc io ce en nc e Rsl o ces ; s cce d ie mtfi o t ts Mary Joy Aitken (left) and Debbie Crispin are helping to distribute Bridgehead products in the Kâ€"W area. Catherine Miehm photo Catherine Miehm Chronicle staff Mary Joy Aitken is trying to make the name Bridgehead better known 40 ]ocal consumers. Bridgehead is an alternative trading organiâ€" zation, owned by OXFAM, that imports, distribâ€" utes and sells food products from third world areas. The difference between it and the multinationals that share the same market is that Bridgehead tries to generate greater profits for the workers in developing countries. Aitken was recently hired as a resource coâ€"ordinator for the local distributors, a group of four volunteers who took over the operation from the Global Community Centre last Sepâ€" tember. "I was hired for four months on a government grant to help promote Bridgehead in the community," Aitken said. _______ â€" â€" She has been assessing the local market since June, determining where the greatest sales are made and where new markets might be esâ€" tablished. More profits for workers purpose of Bridgehead Send us your Classified WOI‘d Ad = $2.00 ror ur to 20 worps ONLY PUST FILL OUT THE COUPON BELOW MAll AND MAKE CHEQUE PAYABIE TO THE PLEASE PRINT YOUR AD BELOW AD CLASSIFICATION NAME ADDRESS NOTE _ All ads must be received hy Tuesday before noon for Wednesday‘s publication m "We figure most of our sales are among community groups and churches," she said. "Churches are really the backbone of our sales especially the United Church. ‘X;tvk(-'nlbel;e;esltf will just be a matter of promotion to get other churches to support Bridgehead products. â€" â€" ‘"Most people don‘t know what we are yet." she said. "I‘m working on a pamphlet right now so more people will know where the products are available." -'Bgt;t;i-;Crispin of Waterloo is the unofficial chairperson of the local Bridgehead group and has been assisting Aitken in her work. O "We‘re hoping to attract other groups," she said. "A couple of markets we should be able to get into are the farmers and the unions â€" people who can identify with the workers and iiicir problems." Some of the products being distributed by Bridgehead are Nicaraguan and Tanzanian coffee, Sri Lankan tea, Mozambique cashew (Continued on page 31) 45 Erb St E Waterloo N2JIL 7 AMOUNT ENCLOSED ‘2.00 ONLY Solvent exposure booklet produced by WPIRG Nov. 29, 1979, a barrel exploded on the shipping floor of Westingâ€" house Canada in Hamilton, blindâ€" ing 22â€"yearâ€"old Terry Ryan. Ryan is just one of thousands of workers who are seriously injured or killed while working with chemical subâ€" stances they know little about, concludes Cameron Wright from the Waterloo Public Interest Reâ€" search Group in the publication *A Worker‘s Guide to Solvent Hazâ€" ards". This booklet is pocketâ€"size and written in laypersons terms so workers can use the information onâ€"theâ€"job to protect themselves against harmful solvent exposure. The guide examines how solvents enter and affect your body, fire hazards, prevention and controls, and what workers can do to protect themselves. Copies for review are available from the Waterloo Public Interest Research Group. For more inforâ€" mation contact Wright at 884â€"9020. Laurier offers export course Philip Allanson, assistant deputy minister in the Ontario ministry of industry and trade, will be the first lecturer in an evening course on exports, beginning Sept. 10 at Wilfrid Laurier University. Herman Overgaard, professor of business at Laurier, said there is still room for more business people in the course. There will be 24 meetings in all with specialized guest lecturers covering every angle of exporting. "‘Thirty per cent of Canada‘s gross national product comes from exports," Overgaard said. ‘"The domestic market cannot absorb enough of our production to keep factories humming and pay cheques flowing. ‘‘Despite the fact that this country will live or die by its share of the export market, we are falling behind. Other countries are seiling more than we do and yet our goods are every bit as competâ€" itive." He said companies locally can successfully compete in the export T idâ€"biz @3 Warerroo NN 475 King St. N., Waterloo, Ont. 884â€"0220 ALL YOU CAN EAT CHICKEN & RIBS Children under 10 â€" $4.50 Children under 2 â€" FREE (includes salad bar, potatoes and vear tables) 4â€"8 p.m. $7.95 Children under 10 â€" $3.50 Children under 2 â€" FREE market but far too many haven‘t made the plunge. e "*Perhaps this course could show them that they can and that expert government and other assistance is available." 10â€"2 p.m IKEA turns to WLU for answers Sunda Brunc Reservations Recommended IKEA, the Swedish furniture retailer with eight stores in Canâ€" ada, turned to Wilfrid Laurier University last week for suggesâ€" tions on how it should launch a projected expansion into southâ€" western Ontario. All 120 thirdâ€"year coâ€"op business students at Laurier spent the week on the problem, often working late into the nights as they brainâ€" stormed dozens of ways IKEA could make the move. Then, on Friday, the students, divided into 18 teams, put their answers to facuity members of Laurier‘s school of business and economics, who chose what they thought were the three best soluâ€" tions. en« > >b +ABD It was to hear those three teams that the president of IKEA Canâ€" ada, Bjorn Bayley of Vancouver fNew in with his two lieutenants, Anders Berglund (sales) and Mike McDonald (finance) to listen to and question the students. While the ideas of the winning team will not likely be implementâ€" ed exactly as suggested, the com pany went away well satisfied with the solutions offered by all 18 teams. This marks the second time that a major company has put a real problem to the thirdâ€"year business students who take a week ever; year at this time to consider what is called an integrated case. Solu tions must cover the areas of marketing, finance, production and human development. Bayley said the more his com pany learned about Laurier the more it seemed to fit the com pany‘s philosophy. He added that IKEA had already hired several Laurier business graduates and had been impressed with them. And what brought IKEA to Laurier? IKEA is the world‘s largest retailer of furniture, with sales of $1 billion annually. Buffet adults