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Chronicle staff It is soft, absorbent, abrasionâ€"resistant, cleans ::Y‘hhg. lasts (:‘:‘ months and can be used ywhere you might use a paper towel. It is also g:l"n":ing jobs for several local students this er. _ The Porex Sponge Cloth is the basis of an Innovative marketing strategy. It has been popular in Europe for years where it is manufactured by the Germanâ€"based Hoechst company. It is now being introduced in Ontario emark Enterprises. Pinemark has chosen to give the product its first exposure through a doorâ€"toâ€"door campaign run by students. The program is called ‘Have Students Will Work‘ and is providing employâ€" ment for close to 200 young Canadians this sumâ€" mer. Porex Sponge Cloth group cleaning up with help from private enterprise Dawn Barrie (ieft) and Kevin Jessop on the job selling the new Porex Sponge Cloth. _ Catherine Miehm photo 485 KING N. 886â€"2032 LEASE FOR ONLY s 1 6940 g,'a:d::::::é';:c\onWmeléase) by the manufacturing agent Pinâ€" MAZDA B2000 LOOK AGAIN! LOOKS EXPENSIVE. â€" ra@ s "< 1 ‘‘This is sort of a test case to see if this is more effective than putting it straight into retail," said Kevin Jessop, regional coâ€"ordinator for the program. "If the company were to put it in retail stores now, people wouldn‘t be able to see it demonstrated. This gives it a higher profile." Jessop, 21, a business major at Wilfrid Laurier University, currently has a team of six students, most of them from high school, selling the product in Waterloo and some areas of Kitchenâ€" er for the past three weeks. ‘‘I‘m trying to set up another team of about four or five people," he said. ‘"‘The response is good now that high school students are finished for the summer." What makes this summer program different is that there is no federal government involveâ€" ment. "‘It‘s sponsored entirely by private enterâ€" prise," Jessop said. "They‘re putting a lot of faith in students to go out and effectively sell the product." _ Pinemark Enterprises is also providing some attractive incentives for its employees. **Most students are very apprehensive about getting into commission sales," Jessop said. *‘*We‘re overcoming that by offering a guaranâ€" teed commission instead. There is also an opportunity for daily bonuses and the manufacâ€" turer is offering prizes to the top sellers. That way you have the security of a guaranteed income and a chance to earn even more. Besides which, there are no deductions for things like Canada Pension or unemployment." Jessop believes the key to success is apâ€" proaching the public during "the prime selling times." A local firm â€" SDR Sales â€" has been hired to work with and advise the students. ‘"‘They take care of inventory and distribuâ€" tion," said Jessop. "We also get a lot of marketing advice. It‘s beneficial for me as a student because I don‘t have a lot of experience. It‘s good to have professional backâ€"up on a local basis." "You obviously have to select the times when most people are at home," he said. ‘"‘That‘s the 40 years of dedicated service to | > Kitchenerâ€"WaterlIoo and area June 1985 marks the beginning of our 40th year of service to Kitchenerâ€"Waterioo and area. During these 40 years, more and more families have been calling the Edward Good Funeral Home. Our experienced funeral directors are noted for their personal, professional manner and careful attention to every detail. This along with our newly completed and renovated ftacilities and reasonable prices have kept us growing through the years. We appreciate the confidence families continue to place in us when selecting our funeral home at the time of death or when considering preâ€"arranged funeral plans. Paul Good whole key to selling through this method." Jessop likes to get his crew out from 11 a.m. to 1 p.m., 3: 30 to 5; 30 and 6: 30 to 8: 30 p.m. *"I try to get them out for five or six hours a day depending on where we are in the city," he Beechwood West, Westvale Meadows, Victoria Hills and uptown Waterioo. *‘*We‘ve been getting a pretty good response,"‘ Jessop said. ‘"A lot of people are willing to listen to what we have to say. I‘d like to think that people are buying the product for what it is but sometimes J think they‘re buying it for who we are. They want to help a student.‘" As well as going doorâ€"toâ€"door, Jessop is approaching local businesses and industries with the product. Once the team covers the Kitchenerâ€"Waterloo area, Jessop will have the option of going into the surrounding areas. So far, the team has covered the areas of CEdhuard R. Tood 171 KING STREET SOUTH WATERLOO, ONTARIO N2J 1P7 1 (519) 745â€"8445 Qef(uicg. . . worthy of your confidence. Kitchener _ Cambridge (Preston) Convenient Parking, entering Wellington or King Street WATERLOO CHRONICLE, WEDNESDAY, JUNE. 19, 1986 PAGE 13 funeral home, chapel family centre In Trials of Faith â€" We Care 621 KING WEST â€" 745â€"9495 a tradition since 1925. atz~Bechtecliomss Jim Erb Edward Good SUPERIOR MEMORIALS 528 Victoria St. N. (Beside Weston Bakeries) 1456136 > After hours 578â€"7154 Large indoor Showrcoms INSTALLATION YOUR MEMORIAL Give yourself a break. Take a walk. ORDERED NOW Waik a biurk.Fuday