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PM! ur-o-opt-tttat-te-eff-ee, t“. Schlueter and her husband Dennis. who is president of Schlueter Chevrolet-Olds- mobile Ltd. on Weber Street in Waterloo, became interested in the Korean-made Hyundai Pony when it was first unveiled at a Toronto auto show. Pony express Hyundai's practicéflty draws consumer attention Pat Arbucklo Chronicle Staff When Waterloo Hyundai opened in January, president Shelly Schlueter worked out of a trailer parked on the Bridgeport Road lot. Huddled in the small shelter as icy winds blew outside, she often wondered if her decision to open the region's first Hyundai dealership wins a good one. Now, with 152 Hyundai Ponies already on the road in the Waterloo Region and most of the 1984 stock cleared out Schlueter said that the dealership has grown beyond anyone's expectations. "It was" a new Ear no one had heard of and I had no building to work out of. I had a lot of things against me," she recalled. A __ "it's véry rewarding to ae it all pay off, to see that your hunches were right," she said. After a year's testing under Canadian climatic conditions at_the independent Automotive Testing Ground near Kapur kasing. Hyundai Auto Canada Inc. simul, taneously opened dealerships in Toronto, London. Brantford, Stratford and Water- loo. "We were very interested in it. It struck us as a very solid, very marketable car," said Shelly, who was then in charge of advertising for her husband's company. Schlueter describes the Hyundai Pony as a "back to basics" compact car, which is manufactured in South Korea by the Hyundai Corporation. One of the largest business conglomerates in Korea. Hyundai has interests in construction. shipbuilding, machinery, finance and securities. in addition to its growing automobile com- pany. Although new to the Canadian market. Sehlueter stressed that Hyundai cars are by no means new to the road, having been produced for markets in 61 countries for the past eight to nine years. "There's not a lot of electronic gadgetry. It's a minimum maintenance car that runs on regular gas. There are a lot of savings after the sale -. people realize a lot of value down the road," she said. - With prices ranging from $5,995 to $7,195 for the Hyundai's three basic Pony models, "it's a very serviceable car for the money." Schlueter added. "IBlllllV ilg'lN,"l1 SHOP AT gig. 3135; . t . . . . HOME senvuce mung-m. .0. tl0illilllllE gape! Fiiigye? m Plus FREE AqrltRltll.lrtrlir% 470 liege Rd. w. (coma "tmoqett M.) 578-4310 Ott-ou-tto-ot-ttoat-il-toar-Ott-tth-m "tttot-ot-ttOtt. Cgthqtm. Lifetime Warranty on ttqeticat Track s Yr. Unconditional Gunman. on Vertical Fabrics Bounty Parking Centre Splits In Verticals Buckets Bait 5 Weight. and Chains Con” & Smiles (was. "can “our store, 885-341 , Because South Korea is considered a Third World country, Hyundai cars are not subject to quota restrictions imposed on other imported cars. The vehicles come into the country tariff-free and although the dealer must pay a tax when the cars are claimed which is then passed on to the consumer. the total cost is still kept slightly below that of other imports, Schlueter explained. Unlike other import dealers who have conditioned consumers to wait six to seven months for a new car, Schlueter said that 55 Ertt St. E. Wat. Shelly Schiueter, president of Waterloo Hyundai, feels there is a growing market for a reliable compact car like the Hyundai Pony. mum". photo This could be the only new car they will have for a good many years. There is not much _ impulse buying. she can ensure delivery almost immedi. ately. for cars in stock. and within four to six weeks for those that must be ordered. Replacement parts are also readily available from Hyundai's $1 million Cana- dian head office/parts facility, located in Markham. Ontario. "We can get emergency parts within one-and-one-half days," she said. "Parts are comparable «(in cost) to other compa- nies, domestic or import." Schlueter classifies those who come in to By-law No. 3868 of the City of Waterloo requires that the owner.or harbourer ot a dog within the limits of the City of Waterloo. shatl within ten (10) days after becoming the owner ot such dog, cause the dog to be registered with the City Treasurer and procure a license therefor The license and tag tee to be levied and collected from the owner of every dog is $2.00, which is payable only once by every owner or harbourer of each dog. Any person who has not obtained a Permanent Dog License must make application as soon as possible at the office ot the City Treasurer, Marsland Centre, 20 Ertt Street West. Waterloo. Applications may also be made by mail by forwarding your remittance and the tollowing information: name and address of the owner and the breed. colour and sex of the dog. the Waterloo Hyundai showroom " “real car buyers." Many are young, without a lot of money to spend, who compare both features and prices carefully before mak- ing a choice. Mathis could be the only new car they will have for a good many years. There is not much impulse-buying," she explainegl. In recent months, many new clients have come to the Waterloo office as a result of recommendations from other satisfied Pony buyers, often family mem- bers, she added. With no previous sales experience, Schlueter admits feeling apprehensive when she first opened the Hyundai dealer- ship. For the first three months. she worked with only a service manager, handling all sales and administrative duties. This was a tremendous learning experience, she feels, that made her aware not only of problems that could arise in the operation of a car dealership, but also gave her the satisfaction of having a hand in all aspects of its operation. Some clients in those early days were taken aback when they saw a female in charge at the W terloo dealership. But reminding herself that she knew more about the car than anyone else, Schlueter refused to be intimidated. Finally. when the responsibilities be- came too much for Schlueter to handle, additional staff were hired and adminis- trative offices relocated in a renovated house on Bridgeport Road., An old garage nearby still served as the showroom and service department. plained, Operating rival car dealerships so close to one another in Waterloo has not proven to be a problem in the Schlueter household. Both husband and wife try not to bring work problems home with them, Shelly said. In November, the current staff of eight is scheduled to move into a new building. currently under construction on the three- acre site at Bridgeport Road and Weber Street. The 9,000 square foot facility will include sales offices, a showroom and seven to eight service bays. "Dennis sees it as a car maker (would)," she explained. "There is a market for a good, reliable small car - until the domestics start producing it." "This is one of the best car corners in the whole Twin Cities. A brand new facility with landscaping will brighten up this corner and open it up." she said. PERMANENT DOG LICENCE had something to prove." she ex- CITY OF WATERLOO