PAGE 10 â€" WATERLOO COHROMICLE WEDNESDAY, AUUQGAIGI 17. +083 1156 Victoria St. N . Ste 743â€"1401 603 King St. E 743â€"7777 These are your I.B.A.0O. brokers in the Region of Waterloo KITCHENER SHERIDAN INS. BROKERS LTD. NEW HAMBURG PATRICK J. COLLINS INS 46 Morgan Ave JOSSLIN INS. _ 409 Queen St S 576â€"7850 HENR! BERTRAND INS 43 Scatt St 579â€"5000 R.G. DALTON & ASSOC. INS 550 King St E 576â€"2510 How Much Of Your House ISRmnngâ€"nox-â€" E. BOLLENBACH INS RICHARD GILLIANS INS 268 Frederick St 743â€"6379 101 Frederick St 886â€"5887 LLOYD A. GASCHO INS. & REALTY 196 East Ave 745â€"6683 JACK F. FITZGERALD INS. INSURANCE BROKERS ASSOCIATION ONTARIHO DINEEN INS . 385 Frederick St.. Ste. B 578â€"5350 ERB & ERB INS. 30 Queen St N 579â€"4270 KUEHL INS. â€" 678 Belmont Ave. W 579â€"3730 C.E. HOLLINGSWORTH INS 201 Sydney St South 742â€"5839 37 Leoanard St 743â€"7953 McMASTER INS. BROKERS LTD. 309 Lancaster St. W 744â€"0131 _ McLENNAN & ASSOC. INS. 86 Queen St. N 579â€"4230 WM. E. 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GARY SAGHDJIAN INS. 91 Glenview Ave 623â€"1110 39 Water St. S 623â€"2222 730 King St. E 653â€"5701 741 1037 King St E St. E Operations Manager KRoen Dinetie, very positively by everyone" â€" customers, merchants, city counâ€" cil and the Uptown Business imâ€" provement Area (UBIA). new name for the retail and office tower complex located in Water loo‘s core. During the past several months, renovations have been taking place at the shopping mall, and the change in name is part of an overall plan to upgrade the complex The name change is "subtle, but significant,"‘ says Dinelle. "It telis people where we are and what we are. Now people know right away that we are in the heart of the town and that we are a community shopping centre. not a regional centre ‘"Waterloo has a vibrant core area. We are trying to do our part in promoting the Uptown core,"" he adds. "The UBIA is so strong that we think this is the perfect time to get invoived in a big way. ‘Town Square‘ certainly ties in with what they (the BIA) are doing." The new name is already dis piayed outside most mall en trances. By the end of the month Dinetle expects all new signs to be installed. A modernized pylon will be constructed at the main parking lot entrance on King Street. 1t will be a (woâ€"sided structure with a readâ€"aâ€"graph,. "similar to Cones toga Mail‘s." notes Dinelle ‘‘We have made a lot of changes lately. and we hope that this will make people sit up and take a look They‘ll see ‘Town Square and wonder. ‘why did they change the name""~‘ Once people step fuot inside the renovated mall, they‘l! see that "some exciting things are happening here," Dinelle says. The 21â€"yearâ€"old shopping centre complex Yhas grown with Water loo0." says the manager. ‘"Waterioo has grown from a small town to a city." yet it has retained the smallâ€"town atmosphere . Marilene Draus and Linda Drummond are enterprising young women who have just launched a new business here in Waterloo . w 3 In a similar way,. Waterloo Square has exparded over the years, yet it has maintained its friendliness, Dinelle explains. in fact. ‘"The friendly place to shop‘ has been Waterloo Square‘s slo gan. Dinelle points out that the new slogan for Waterloo Town Square is just as appropriate. It will be: "Now, more than ever, it‘s a friendly place to shop.‘ They have opened Shear Heavâ€" en, a fullâ€"service hairstyling salon, located at 16 Young St. E. (corner of Regina). ‘"‘We‘ve worked together for years," explains Draus. "We‘ve been taiking about starting our own business for a long time. We decided that this is the time to do it." Drummond and husband Rob bought the twoâ€"storey brown house at 16 Young St. in June. After six weeks of extensive renovations and interior decorating, Draus and Drummond opened their new busiâ€" "Our salon is quite unique," says Draus. "We have decorated everything to tie in with our name." There are balloon sheer draperies, giving a cloudâ€"like apâ€" cloud design; and the overali decorating theme features chrome, mirrors, and colors white Waterieeo bquare‘s name change decor makes you feel really good," Draus says. "lIt‘s sheer heaven‘" complete hairstyling service for men, women and childrens â€" from creating new styles every week here. We‘ll be putting our own prints up on the wall. And sooun we hope to have a projector and screen showing our owh creations instead of looking in books and toward the future," Draus com magazines .‘ They also are inter ested in entering hair show compe While they look toward the future in their styling, Draus is quick to point out that ~we also take into consideration who you are and what kind of work you do what kind of lifestyle you The business women work well as a leam. We love working logether. We both get really enthu siastic about doing hair. We‘re a good combination.‘" They have a combined total of 12 years of experience in all facets of hairâ€" styling . ‘"We both do all the latest cuts and styles, as well as perms and colors, highlights everything." explains Draus. They are sharing the business responsibilities, too "We‘re enjoying that. It‘s really interesting and it‘s good experi ence. We never knew before what went into getting a business going . â€" Draus seys they have big plans for the future "In the future we are going to have this whole building going with makeâ€"up. pedicures, mudâ€" wraps, facials. sauna, massage, a sun room â€" anything that is for the beauty of you. It will be like a beauty house .‘ Their location is excellent, ac cording to Draus, since the Regina and Young Streef area is fast becoming a boutique area. offer ing unique gifts and services Key Auto Parts IAd. opened three months ago at 401 Weber St N.. next to Nick Marcella Carpets and The Autoworks. The business is owned by Dave Pride who operates Pride Automoâ€" tive on Bridgepprt Road. Key Auto Parts is managed by Brenda Bennett of Waterioo. According to Bennett, the outlet sells a wide variety of automotive parts and automotive replacement parts. Some of the items in stock include: Monroe shocks, Echlin ignitions, Certified brakes, Welker exhaust, Dayco beits and hoses, Moog front end and steering parts, as well as Fran filters. Most of their business is in the Twin Cities, selling to garage stations. But they are also set up with a showroom for walkâ€"in cusâ€" Bennett looks after all dayâ€"toâ€" day f{acets of running the outlets, from supervising partâ€"time driv ing staff, to managing the finan cial end of the business. y She has an extensive backâ€" ground in the auto parts industry. Eight years ago she started with another local auto parts firm as a delivery truck driver. She worked her way into sales, and then into management. Back when she first ventured into a traditionally maleâ€" dominated field, people were often in the auto business. ‘"Now 1 get a good reception about the fact that I‘m a woman in the automeotive industry," Bennett says. ‘"‘Back then I was one of the first. But there are a lot more women in the field now."‘ to see a woman involved