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1T PAYS TO ADVERTISE .. ADVERTISE WHERE /T PAYS... QQhUiCG.. worthy of your confidence. . The benefit of receiving the 40â€"hourâ€"long assessment from Educational & Family Serâ€" vices, Greenstfegr explained, is that "a person is like a big Jigsaw puzzle. You must get all the parts together in order to realize your potential." The comprehensive assessâ€" ment, he continued, is based on the philosophy that if you have enough information, you can be successful." Once a person‘s "strengths and weakâ€" nesses"" are pinpointed, "it changes people around comâ€" pletely."" and they realize "there must be some hope out there." At the end of the assessment period, Greenstein prepares a 50 to 60 page report‘ containâ€" ing "a diagnosis of strengths and weaknesses asâ€" well as suitable programs and suggesâ€" tions." For a child, for inâ€" stance, this report is fully discussed with the parents and presented to the school (teachers, consultants, princiâ€" Part of the tests are conductâ€" ed at Greenstein‘s clinic, while other aspects of the assessâ€" ment are completed by experts outside the clinic. According to Greenstein, ofâ€" tentimes a poor learner "has been labeled" incorrectly as lazy, unintelligent, emotionalliy imbalanced, or a host of other things. By receiving a comâ€" plete assessment, the root of the problem can be found. "This type of assessment is extremely successful,"" he said, "because it is based on a complete picture of the subject rather than just a <couple of weak high points." Greenstein has been operat ing a private clinic on Univer sity Avenue for more than two years now . Called Educational & Family Services. ghe clinic specializes in providing a com plete assessment of a person, from â€"academic, intellectual, emotional and behavioral tests, to measurement of brain frequencies, hearing tests, éeve examinations and nutritional analysis. a David Greenstein of Waterâ€" loo believes that people of all ages, from â€" preschoalers _ to adults, who are experiencing fearning problems can realize their full potential and begin "to feel like a winner again." JOHN FEOY The Inside Track DICK CLINE KARLA WHEELER Converient Parking, entering Wellington or King Street a tradition since 1925. Datz~Bechtel funeral home and chapel 621 KING WEST â€" 7459495 While his office is located in Waterloo, Johnston arranges the recording sessions at a 24â€"track, fully automated stuâ€" dio in Hamilton. "I don‘t do cute jingles,]" he explained. Signatures Media Advertising instead specializes in "the creative advertising concept. Something that will stand up over time, providing an umbrella framework for the company .‘ His approach is as "a fullâ€" service agency." Johnston said he first finds out if the com pany‘s problem is one of marâ€" keting or advertising. His serâ€" vice then includes identifying the business. developing a conâ€" cept Snd "putting that into musical terms for the t.v. or radio." He does a fair amount of work for retailers, he said. but lately has "regrouped to spend more time in the corporate and industrial" areas. Johnston is a native of Vanâ€" couver who graduated from the University of Waterloo in 1969. His work is demanding, he said. "A lot of people see the romance in my kind of busiâ€" ness, but I see all the hard work," he chuekled. His business has expanded ever since we started." Educa tional & ‘Family Services origi nally occupied 100 square feet of space at 19 University Ave and now has five rooms in the building, totalling 1.200 square feet. Fifteen years ago, Greg Johnston of Kitchener was singing radio jingles. Now, for the past three years, he has been operating his gwn inde pendent production company, Signatures Media Advertising. It was a natural extension," Johnston said. "1 am a perâ€" former from way back." Signatures Media, which has been headquartered in the Waâ€" terloo Square office tower since November. produces audio advertisements for a number of local dnd national clients. * Greenstein, a 4lâ€"year old former teacher and behavioral consultant with the separate school board,. has a master‘s degree in applied psychology pal) so that corrective, positive step» can be taken. & ~â€"â€"FOR ME +«EVYERYTHING IN THE STORE ( Well dressed begins Raggqs 50 M 20 U%/ _\///)'â€"?â€"â€"â€"-‘-â€"-â€"â€"â€"â€"â€"-â€"â€"â€"â€"-â€"wâ€".'] o e oi s CIa'r éo *Pj e 'Ua:;, Ite ; es e mmp j _Thlee / 1 he naint and naner nornnle tas l Waterioo Square, Waterioo â€" Phone 886â€"1250 OFF Â¥iz w n mai en it mall £ mm w sol ho vvl muras ts o waSicABC 6 Pabe® mm en washanl 6 pracamt rREPAY IED w hi mmaBt t pay s anmpant s PMb payT) > sCat DBABNH oley so RIPMARLE SINY1 muimoit basshoam s to ALL SUNWORTHY INSTOCK WALLPAPER courstant c »Ooti ie t $16 99 §$1199 WATERLOO SQUARE Waterloo (Near K Mart) 886â€"3791 Mon.â€"Wed.â€"9:30 to 5:30 Thurs.â€"Fri.â€"9:30 to 9:00 Sat.â€"9:30 to 5:30 $5.59 $8 99 Pull Mtcration Serurce No Purchase Xevessary (St ChaAin evirYDay $12.99 The paint and paper people $9 49 $4.49 ww ore Paxe §2.179 $4 49 $8 49 $5 99 Â¥IHAiSNH § 2: «& t 38 ALL SUNWORTHY WALLPAPER BOOK ORDERS Save on all our Sunworthy Wallpaper book orders including Cook Boo?llnh Book,, Smail Prints, Dining Room Book , Bedroom Book and more. 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