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Why open a branch office in Waterioo?® ‘"We thought it was dime Kitchener Waterioo had a fullâ€"service advertising agency of its own,." the creative director said. "A lot of people went to Toronto for this kind of work The club. located at 155 North field Dr , will be adding two more international squash courts and a complete fitness centre. if all goes according to schedule, said Larry Marsland, president of Racquet sport enthusiasts will be glad to know that Northfield Racquet Club is planning another major expansion The company specializes in providing a corporate image and identification service for clients. ranging from small retailers to large corpuratiens. Continuity in image is important, according to Lawley, because "if a company looks haphazard in different media then people will think they do business that way‘" But if products and services are pro moted consistently, following a strong theme, "people wil} want to use those services," he noted Brighthouse. which is owned by Alexander Haag of Campbell ville, is a fullâ€"service advertising agency, providing "graphic de sign through to placement of advertisements in all media and print," according to Lawley ‘‘We are being very well reâ€" ceived" in the Twin Cities said creative director David Lawley. To meet the demand. Brighth ouse‘s Waterloo staff has grown from the original two to ten fullâ€"time workers. As well, "we have writers we employ almost on a fullâ€"time freeâ€"lance basis," Lawley said Five months ago, Brighthouse, a Torontoâ€"based advertising agency, opened a small office at 345 King St. N. Now the agency is located in offices four times larger at 35 King St. N S‘wiches, which seats 25 peoâ€" ple, is open from 7 a.m. til 6 p.m. Monday through Saturday. For breakfast, Mol offers a European style meal of either bun with marmalade or jelly or fresh bread with cold cuts and cheese served separately. And, of course, a cup of his fresh coffee. As well, Mol prepares a home made soup each day, and prides himself on his special fresh ground coffees. He orders from a local woman who imports raw beans and roasts her own. ‘"You can‘t get it any fresher," Mol enthused. Mol explained that his product "‘doesn‘t require extra relish and sauce to make it taste good." He features cheese imported from Holland and lean meat from a Dutch butcher in Toronto. Cold cuts are displayed in a large showcase where customers can view them and "just pick out what they want and I slice and serve on a bun of their choice." The 23â€"yearâ€"old describes S‘wiches as "a European style sandwich shop for people looking for a healthier, more straightforâ€" ward sandwich." Mol, who has a degree in hotel and restaurant management, moved to Waterloo from his native Holland this past Deâ€" cember. Last week he opened his own restaurant, S‘wiches Ltd., located at 42 King St. N., next door to Joe Carilo Music. The Easter season means a time of new beginnings, and that‘s just what Ed Mol of 50 Bluesprings Dr. is experiencing. The Inside Track KARLA WHEELER O W. ‘"So that‘s the way it was registered."" Deyarmond chuck led "I wanted to name the store after my younger brother and sister, Dwight and Wanda."~ Deyarmond said But the "IÂ¥ and "W" never materialized be cause "I have such sloppy writ ing."‘ When the paperwork was sent in, officials read the name as But it‘s nothing that complicat ed. The real reason doesn‘t even relate to sports _ it‘s a family matter Deyarmond,. who lives in Wa terloo, started O W Sports 13 years ago He is often asked what the "O" and "W" stand for ‘"‘People have fun guessing." he said. "Since I sell scuba equip ment, one person thought it stood for ‘open water ~ ‘"We have been having good years,"" Deyarmond said. And as well as opening a new shop and expanding the main store, "I‘m thinking of opening a third loca tion, but we‘re just in the looking stages at this point," he added ‘"We are not going to be a departmentâ€"type sporting goods store." he stressed. "We will still be specialized . we‘re just pick ing out a few more to specialize in Currently O W_ _ Sports sells products for windsurfing, camp ing, skiing and scuba diving Deyarmond explained that he will open a pro shop store inside the new A. R. Kaufman Family Y in Kitchener. "We‘ll sell everyâ€" thing there that we sell here (in Waterloo)," he said. Many of the pro shop products will relate to activities going on at the Y, such as bathing suits, racquetball equipment and running shoes The name of the new shop will be something like ‘"Family Y Pro Shop by O.W. Sports."‘ said Deyarmond. As well as opening a new location, the present O.W . Sports store will beexpanded to include new products, such as racquet ball equipment and running shoes O.W. Sports, located at 92 King St. S., will open a new store in May, according to president Wayne Deyarmond. "If there‘s something in the racquet sports, we‘ve got it," he noted. ‘"This is a family facility. We have the kids there. Senior citizens. We have a lot of organâ€" ized activities during the day. We get the gals out playing tennis" while preschool kids play in the nursery, he added. Another Waterloo business is happily making plans to expand. Currently, Northfield Racquet Club boasts a total of 7 indoor and 4 outdoor tennis courts; 4 interâ€" national and 2 American squash courts; 4 racquetball courts; a licenced ilounge; pro shop; babyâ€" sitting; whirlpool and saunas; and more, Marsland explained. The club opened in September of 1978 and has been expanding regularly ever since. ‘‘We‘ve been putting something new on every couple of years." In the fall of 1980, Northfield added two more international squash courts. ‘"*But they‘ve filled up again,"" Marsland noted. ‘"The international game has become the favorite by a margin of about 10 to 1." Marsland Centre Ltd. which owns the Northfield Club. "It‘s 90 per cent certain‘" that groundbreaking will take place around midâ€"June, with the new facilities ready for use by Sepâ€" tember, said Marsiand. Th o e ns 2 ons e . + ie / i a n NWVR VR mm 2 S 2 rpi 2 .. _.." > omm immmnlnlm i‘ : o. ~ 2l n ilevs 4 h sn oi LC l t a x P F 2 Â¥ $ BV K4. / 4 A BA es » % : c t *4 a fe _ a + K . P prr s "ra # 6t . ,i,:;'\ & . . s .: /2‘4., o * _ "we f 4 WKingH5. _ HMWA@#SE) 0. 0 00 _ _ .‘~ * SBSDOD Day Term Depovits tor depertis $25,000 of more, . WATFRLOO SQUARE Waterloo (Near K Marti 886â€" 3791 Mon .â€"Wed.â€"9:30 to 6:00 Thurs.â€"Fri.â€"9:30 to 9:00 Sat.â€"9:30 to 5:30 The paintandpaper people « StClalr WA TERLOO CHRONICLE, ‘EDNESDAV, APRIL 14, 1982 â€" PAGE 11 Waterloo (Near K Mart} 886â€"2789 Mon.â€"fFri.â€"9:30 to 9: 30 Sat.â€"9:30 to 6:00 CONESTOGA MALL ow tm â€" i tuo: