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The buildings include grain ele- vators. barrel warehouses and still houses and Bronfman said “it is within the context of these impor- tant examples of Canada':; indus- trial and architectural past that the new museum will be built." Swann noted that entry to the museum will be througtra 19th-cen- tury barrel warehouse whose heavy storage timber racks will be retained as part of the walls of an arrival courtyard. The main museum building. a 40 foot high 17.000 square-foot room. is a "re-interpretation of the old warehouse featuring a grand loft Dr. Peter Swarm. a director of the company and the museum's planner and first director, told the gathering Friday that "one of the primary architectural ideas un- derlying the design is that by care- ful integration of new elements into the context of the plant build- ings, it is possible to heighten the visitor's awareness of a century- old industrial heritage. .. Bronfman said the museum "will preserve and enhance some superb buildings dating back to the 1890's. many of which are still being used for their original pur- poses." The building will be located at the corner of Erb and Caroline Sts and is scheduled for completion in "The museum will be located in Seagram's Waterloo plant at the exact site where the company's original distillery was founded in 1857," Bronfman said at a press conference at the Westmount Golf and Country Club The museum wtll tell the history of distilling, the company and sup- port industries including bottle, barrel and gram production. Bronf- man said the project IS a "return to our corporate roots 'e Charles Bronfman of Montreal, chairman of the wtrrld-wide Joseph E SeagFarn and Sons Ltd , an- nounced Friday his company's plans to build a t4-mtlltort museum in Waterloo t1t.t,ttgittttttrtit 430 Albert S_tnret,ihMterioo 884- 0550 Northdale Auto Body Complete Collision and Refinishing Service By Stewart Sutherland gives city a boost He said he hoped such things as film showing. concerts. receptions and community group gatherings could take place in the courtyard area "The Seagram crest contains three words: 'integrity. craft- manship. tradition," pq Bronfman .said, yThose three words sum up the basic philosophy under which our company operates and themu- scum will reflect that .. Mayor Marjorie Carroll told re- porters at the conference that she was "excited about the project _. “Waterloo is proud of Sea- gram's.” Carroll said. “It‘s one of our best corporate citizens and one of our largest taxpayers. The mu- seum will offer new direction for the core of the city," Swann said he has an open mind about the possibilities of the mu- scum to also act as a "people place" Bronfman estimates that nearly 100.000 visitors will come to the museum during its first year of operation. rising to nearly 350.000 by its fifth year “This will be a living. dynamic institution which not only will at- tract visitors but, through its ima- ginative and innovative programs. will encourage repeat Visits," Swann added. The museum will also house a first-class restaurant. he said "On the second level are the Sea- gram company archives and the museum offices." Swann said "It will be possible for the visitor standing in the courtyard to grasp the scope of the museum and Choose to Visit specific exhibits or go through the full exhibit sequen- ce. The first level of the pavilion Will contain permanent and temporary exhibit halls, an introductory film theatre and a copper column still more than 40 feet high and con- tained in a steel frame tower, all located around a large sky-ht In- terior courtyard, space Which Will house exhnbn pa vilions." Swann sand '1tet$mttqr_lt_ttPA1q,1tl1ttlr88F.tttttltt0M'tt "fymtrdotheto-t't t f hoop-untow- ‘youlhouldbo Wight!!! Admission is free and the meeting will begin at 7:30 pm. Sponsored by THINK (Total Honesty in Nuclear Knowledge. For further info/ma- _tion contact David Ass- mann at 886-2567, The speakers will be Linda Leighton. Presi, dent of the Port Hope Environmental Group and Professor- Terry Downey from the Poli- tical Science Depart- ment at the University of Waterloo. Eldorado Nuclear and the Uranium Industry in Canada will be the topic of a free public lecture to be held on Tuesday. Jan 27 at the Adult Re- creation Centre In Wa, terloo 'Corner of King & Allen Street: Nuclear lecture Charles Brontman, chairman ot Joseph E. Seagram and Sons Ltd., (left) Dr. Peter Swarm. the company's cultural and arts consultant and Donald Clinton, from the archi- tectural firm of Barton Myers Associates, took over a model of the $4~million Seagram Museum and Archives Friday which is scheduled for completion in 1983. The museum will tell the story of the distilling industry from both historical and technological per- spectives. MUSEUM PLAN PRESENTED Wotan». wow.- any». I Laue-u am. 'q new tum woo " an: - met"' boa (an: m m- g-ww ‘(vmlo m SLIM tily in just a matter of weeks! Discover the new l “1., MIN . MLNIQP‘ 'ttOli,) WATERLOO CHRONICLE. WEDNESDAY, JANUARY 21,1”! - PAGE 6 l) M. CALL TODAY AND FINO 00T HOW OUVCKLV, EASILY Atr) SAFELY YOU CAN DISCOVER THE NEW SUM YOU FREE CONSULTA‘I'ION. youcanlose to. 20. 40even60pouMs m lust a matter of weeks - without tad duets. mus. or strenuous exercises Our staff of nurses and nutritmusts have hetpeo thousands at Canadians to reach the" Ideal weight Our successtul mamtenance progran helps to keep them there, How much longer are you 90mg to watch your scale 90mg up? How atom doing sotmrthittg about it right now! 0n our unique "PERSONALIZED PROGRAM NMQSLWm M0603 Kitchener. Ont. I. "tehrrts, but: It “in“