Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 5 Sep 1979, p. 8

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’ "illirii',iiirrtziss, - Waterloo Chum ---- . WM, Sam-mks li, 1979 In the beginning of the brewing process the barley extract is boiled and hops added to form a solution celied "wort". Kettle operator Ken Tra- cey of Waterloo pours more ingredients into the gigantic copper kettle coy in the Waterloo plant, Unlike the early days of trarer-making. the kettle ls covered. Labatt's Ontario Breweries By Geoff Hoilo .- Chronic“ no" rumor You put in the malt, the hops, the corn grits and the water, and voila you’ve got beer. But if it doesn't taste like your favourite Labatts brand doo't be surprised; they'ye been making beer for 151 years. , "Beers differ primarily in flavour," says Peter Luthardt. the company's Waterloo plant manager. “You sell beer, you sell flavour." ' How they get that Labatts flavour into their product is something they're not prepared to say. but Mr. Luthardt gave us a couple of clues. The colour is natural, primarily influenced by adding the malt - the ingredient that gives the beer its body. The amount of hops you add determines the degree of bitterness, and the more malt, the more body. Caramelized or roasted barley in the stout and porter af- fects the flavour and the colour. Local materials like barley, When homegrown, give the beer its nationalistic character; the difference between Bri- tish beers, German beers, American beers and Canadian. Added to the difference in grain characteristics you have the recipe of the brewer. The type of yeast used in the fer- mentation and whether it is a bottom or top process is in ev sence the difference between ale and lager. The lager is bottom fermenting, the ale has a layer of scum form on the top. The Waterloo plant produces six brands exclusively for the entire province; 50th Anniversary Ate, Blue, IPA, Vel- vet Cream, Special Light and Extra Stock. The Special Light came on the market just over a year ago and accord- ing to Peter Luthardt, "it's too soon to tell how much it is taking away from sales of the other brands." With a sly grin he added, "you hope it is taking away from the brands of your competitors." There has been little change in the making of beer over the years, but what has revolutionized the beer industry is the introduction of the bottle. In the early days they had to use barrels, but with the advent of the bottle greater dis- tribution to more remote areas is now possible. The wider of

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