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That's hoiw I feel as I read and hear the latest en- ergy cnsus news, It's truly amazing how liberal minded some people are until it comes to the crunch. iine of these days. m the not-distant future. the last drop of that black stuff is gomg to drip into the last receptacle How them brown hen" Faster than a speeding bullet; able to leap the tal- lest building in a single bound, you say? Superman's advertising agent had better be ready to prove his client can really beat the bullet, and he'd be wise to ehecYtttat's not just the seemtd-taitest skyscraper his superstar has been leaping over. Last Friday Bristol-Myers Canada Ltd. couldn’t convince Supreme Court Judge Hugh Honsberger that their product. Fleecy, is "three times softer" than other brands of fabric softeners. The rules controlling manufacturers who make su- perlative claims about their products are apparently a lot stricter than the ads themselves would suggest. There have only been two cases brought into the courts by the Ministry of Consumer and Corporate At- fairs in Ottawa since the applicable legislation, the Combines Investigation Act of 1976, became effective. According to the Ministry'si assistant deputy minister, Robert Bertrand, they have now won one and lost one. Mr. Bertrand doesn't see anything wrong with Ford claiming they have a better idea, McDonalds assert- ing that they "do it all for you" or somebody else say- ing his product can grow hair on a golf ball, as long as he can prove it. And in order to prove the ad claim, the manufacturer must subject the product to a test with the advertising statement being the logical con- clusion of the test. At least, that's what I conclude after hearing and reading so much about the plight of the Vietnamese refugees, who have come to be known as the boat people. . several weeks ago, Canada's department of im- migration announced the number of refugees allowed into Canada would be increased to 50,000 from 8.000. It's a little like being an observer of the Fall of the Roman Empire wih we freeze in the dark" Well. a heck of a lot of red-blooded Canadians mil need every bit of that red blood to avoid doing so The reaction of the general public and some media sources has been puzzling to say the least. How can a society that prides itself on its humanitarian thinking speak out so strongly against allowing needy refugees into our country? ICs not as though the hand-writing has not been on the wall It s just that nobody has been looking at that particular wall Weie all been looking out our picture Window. Instead Certainly many people have spoken out in favor of the flood of refugees, including a few who have had the nerve to take action and form groups like Project Lifeline. " group that has been active nationally and locally helping refugees find housing. employment and financial aid.) I’ve been thinking about It during a particularly busy week In which a dentist saved one of my anelent teeth. a doctor gave me an allergy shot. and a barber removed some of my ancient white hair ' Needless to say, I drove my ancient car to each of these places None of them us more than a ten-minute walk On my way to one of them, I drove down to the dock, parked and watched about three thousand boats trying to Wiggle their way out of marinas. so that they could open her up and cut a swatch across the lake With their ml burners But, as always. it seems the voices of racism and bigotry speak the loudest, Take this letter that ap- peared in the 1'9th fun, for example. . "What's this I read from a recent immigrant from Vietnam: 'Canada belongs to the wortd‘. That's news Howard Elliott By 600" Hello I certainly don't want to stunt the growth of the ad- vertising people who dream up these catchy ads, but I am glad the federal government is keeping some of the more energetic members from soaring into scien- ‘ce fiction. Most of the McDonalds ads could make the top ten, and you get some very fine photographic re productions in magazine colour advertisements. That's the good part. But on the other hand. I think the government should be going further than dotting the i's and crossing the t's of the advertising message, and getting into the methods employed. What about the rapid fire saturation of advertising you get every hour on most radio stations? And why do they have to shout at us? _ What is soft? How do you measure softness? It seems that the manufacturers of Fleecy would have been/safe in setting up a situation where they could claim "four out of five people feet F'leecy gets fabrics as soft as using three times as much of any competi- tor's product". The problem with that is, of course. the cumbersome statement leaves you thinking “so The Ministry was prepared to admit that Fleecy was definitely so/ttr than some of its competitors, but Bristol-Myers ran into difficulty proving that it was three times softer. At the doctor's. people were complaining because the airtonditioning wasn't working The dentist used a high-speed electric drill in his air<onditioned office. with all the fluorescent lights on, The barber was sweating. tumed up his airwonditioning. washed his hands in hot water. and switched on his electric clip- By George. I thought, it's going to be quite a chan- ge l visualized the dentist pumping away with his old foot-powered drill, The doctor giving me a shot by flashlight, because there are no windows in the jam! The barber using the old hand-powered clippers and shaving my neck With cold water. in a steamy-hot barber shop It wouldri‘t bother me too much, I was brought up on weed stoves. maloil lamps. a block of ice in the refri- gerator, and a coal-burning furnace ' But it sure would bother the doctor. the dentist and the barber. along with practically every human being m North America under the age of Sixty It's going to be quote an auction sale, I thought. when that last drop of black stuff flows from the last spigot ivstest to the auctmneer "Lincoln Continental. 1982 model, like new Tear out the insides and you have a Not everyone who criticizes the refugee policy is nearly as ignorant as Bradley. Many people are con- cerned about the economic impact of 50,000 ner Ttsi- of housing. Those concerns - unfounded as] believe them to be -- are at least reasonable. to me and millions of other native-born Canadians and others who fought and bled for this Canada in two world wars, and who are becoming increasingly ap- prehensive about the flood of human garbage entering this country in the last few years." A That letter, from a bigot named RE. Bradley, is disgusting. We live in a country that no longer advoca- tes capital punishment, that emphasizes social wel- fare programs, and that does everything possible to aid the underprivileged and the ignorant. . But statements like "The Viets have proven nothing except that things were bad at home and they could afford the boat fare to leave" (also from the Toronto Yet, when a humane government and tttousands of concerned citizens open their arms to take in people who have been driven from their country, the R.E. Bradley's of Canada seem to come out of the wood- Some countries curtail the volume of advertising on the employment situation and the availability -A ccording' to Hoile Bill Smiley What we need in this country is a fe'deral ministry of good taste to seriously question the reasons why cer- tain advertisements are. put together the way they are. Style is one'thing, but using any _f,',',tdi,r,2'ge- chological technique that will jam the product n me into the public consciousness has got to be an invasion of privacy. I know the standard argument; we don’t have to listen to the ads if we don't like them. But how do you manage to listen to the radio or watch TV without being bombarded with commercial mes- sages? We don 't really need another Royal Commission on the subject. What we could use is a cleanup from with- in the advertising industry itself. a timehuls (ie. no morethan so many minutesoutof every hour of broadcast time). Newspapers in Canada aren't supposedtorunadcopy inmorethaneper cent of the total space. and the majority stay closer to 60 per cent. , Lawyers are guided by the decrees of the Law So- ciety of Upper Canada. Doctors are regulated by the Ontario Medical Association. The real estate industry has undergone a dramatic restructuring of its quality- ing conditions in auattempt to upgrade the calibre of agents selling their product. So come on you Madison Avenue professionals, how about cleaning up your own act. . If i.e don't support the plight of the boat people, how can we honutly say we are a socially conscious. de- mbcratic and humane society? t Sun) are not reasonable, or even excusable. The very statement, "...things were bad at home..." is terribly misleading. Things in Vietnam weren't just bad, they were impossible. and they've been that way since the exodus started in 1975. It seems to me that people who speak out in such harsh terms against the Vietnamese are those who have very little idea of what the refugees have gone manual. How would it feel to literally be forced from your home? To have no rights in your own land? To be made less than human? Most of us are fortunate enough not to have had those experiences, yet we can at least comprehend the necessity of opening our borders to people who in many cam have absolutely no other place to go. And as for RE. Bradley and others like him, Per- haps they mould consider moving to the southern Un- ited States, I understand the Ku Klux Klan Ts looking for new recruits. If ymt'd like to know, ask someone who lived in Pty- land when “was invaded by Hitler. Or someone who lived in Germany and who had the deadly misfortune to be of the Jewish faith. Wanton Clwonido, Wading-y, August 1, 1016 - Put , “And here's today's super-special She's only thirty- live years old and guaranteed to work day or night, not like those electric things that were always break- ing down An almost automatic dishwasher Yes. ladies and gemmun, the real thing. This little lady came on hard times Her husband had a heating oil franchise She's willing to wash your dishes like they've never been washed before Only $300 a week ._ And so on Snow mobiles, aircraft ICs gonng to be a great day for the junk dealers On the other hand. there's the bright side Just as people today pay fabu- lous sums for junk fumilure dug out of attics. the good (Continued on page 23) "Here's a real steal. A forty-foot cruiser with built- m cupboards. septic toilet, sleeps six Get a teamster to tow it into your back yard and you have a dandy sleeping cabin for guests. Will somebody start the bid- ding with twelve dollars" "And here's another beauty Three 1980 Thunder- birds. worth 323.000 the day they were bought Cut the tops off. remove the wheels, and they'll make beau- tiful flower beds Not ten dollars apiece, not even nine dollars each, but the three for $24 98 grand out-door rec room for the kiddies. What am I bid? Do I hear thirty dollars?