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Waterloo Chronicle (Waterloo, On1868), 11 Jul 1979, p. 31

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It‘s Waterloo‘s oldest inâ€" dustry. For 129 years it has been constructing farm equipment, construction equipment and a variety of heavy machinery. Until 1959 it was a familiar site in downtown Waterloo, standâ€" Waterloo Manufacturing: Both these photos of the Waterloo Manufacturing Company plant were taken when the plant was located on King St. in the area now occupied by Waterloo Square. The plant was later moved to its present location. L Waterloo Manufacturing Company, King street. The Waterloo Manufacâ€" turing Co. Ltd. was founded in 1850 under the name Buehler Foundry Co. Its first products were steam driven tractors and agriculâ€" ing where Waterloo Square is now situated. tural implements, a line it kept up right until 1978, when its tractor division was dropped for financial reasons. In 1880, Levi and Jacob Bricker assumed control, with the partnership regisâ€" tered as Bricker and Co., until it received its present name in 1888. E.W.B. Snider, the early promoter of public hydro in Ontario, was elected its first presiâ€" dent, bringing to the comâ€" pany the experience and Century Hair... BRING THIS ADVERTISEMENT AND A FRIEND iN TO OUR STUDIO AND GET YOUR HAIRSTYLES AT HALF PRICE! MARLENE STUMPF 92 King St. South, Suite 203 Waterloo, Ontario N2J 1P5 218st MAKE YOUR APPOINTMENT NOW! It was during the depresâ€" sion that the organization began to look beyond the farming industry for marâ€" kets, entering the growing field of construction maâ€" chinery manufacturing. A success in this area until Canada entered the Second World War, the firm graâ€" dually built up significant production capabilities that made it perfect for the manâ€" ufacturing of war supplies. At that time, it reached a peak employment figure of 450. After so much growth in the twenties, the depression set in on the newly reâ€"orâ€" ganized firm almost imâ€" mediately, preventing it from capitalizing fully on its contact with the Australian company McKay, inventors of the selfâ€"propelled comâ€" bine. The building of a new company, Sunshine Waâ€" terloo, proceeded however at a cost of $500,000. In spite of the economic situation it prospered. In 1928 the company went through an extensive reâ€"orâ€" ganization, A.T. Thom becoâ€" ming president and general manager. The production of Waterloo threshers and steam engines, by then known across the country, ended, being replaced by combine and gas tractor building. knowledge of an allâ€"round industrialist. Waterloo Chronicle, Wednesday, July 11, 1979 â€" Page B7 OR FIFTY DOLLARS OFF YOUR PURCHASE OF A HAIR REPLACEMENT one of the first lives on In his 1978 message on beâ€" half of the Board of Direcâ€" tors, president B.D. Taylor said the outlook of the comâ€" pany for 1979 is uncertain. As it has in the past, this orâ€" ganization will have to be versatile enough in the fuâ€" ture to find its place once again in the everâ€"changing modern manufacturing inâ€" dustry. Today, the company is no longer involved in agriculâ€" tural manufacturing, but deals rather in industries like rubber, communication and railway products, a wide variety of machines and components for industrial WRITE US FOR MORE INFORMATION OR GIVE US A CALL TO SET UP A FREE CONSULTATION Through the fifties and the relocation of the plant to Phillip Street in order to make room for downtown Waterloo‘s shopping plaza, Waterloo Mfg. produced fuel tanks, exhaust mufflers, sand boxes and other components for diesel locomotives as well as rolls for the pulp and paper inâ€" dustry, aircraft components and mining equipment. After the war, Waterloo Manufacturing needed to diâ€" versify its products to meet the demands of an everâ€"exâ€" panding market stimulated by the war effort. Under Thom‘s direction the comâ€" pany became a major disâ€" tributor of farm machinery and oilâ€"fired boilers throughout Ontario. t KEN TEMPLEMAN JAMES ELLIS

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