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&A youth‘s dream come true By Terry James Chronicle Staff Writer Norm Morris described himself as a classic North American boy with a dream. Like most of his peers he Last Saturday Don Warâ€" den. a gold medalist in arâ€" chery. gave children and Spinners a first hand demonâ€" stration of archery. pistol and air rifle target shooting Mr. Warden shoots 100 arrows a day training for provincial and national comâ€" petitions. As a wheelchair archer. he said "I‘m not beating the top archers in Ontario but I shoot right along with them _ The program started off as a course project as early as Jan. 20 and will conclude on March 17. Interested perâ€" sons are asked to phone Doug Mayer at 885â€"7286. There‘s a new program in town being offered by five UW recreation students and the Twin City Spinners Wheelchair Sports Club. Every Saturday morning at Margaret Avenue Public School between the hours of 9:30 and 11:30 a.m. the stuâ€" dents and Spinners invite physically disabled children between the ages of seven and 12 to participate in a sports and fitness program. Archery, bowling. basketâ€" ball, floor hockey, volleyâ€" ball, fencing... the list of planned activities is enâ€" dless. Program for physically disabled Norm Morris was fascinated by the auâ€" tomobile and the magic age was 16 when he could finally get behind the wheel of one. His dream was one that is echoed by someone, someâ€" Archery gold medalist in the 1978 Western Ontario games, Don Warden explains the fine points of handling the bow in a wheelchair. Members of the Kâ€"W Spinners sponsored the exhibition of archery, pistol and rifle target shooting last Saturday at Margaret Avenue Sr. Public School. the usual duties of stocking shelves and delivering groâ€" ceries. The retail business was not new to Mr. Morris. He grew up in it. His father owned a grocery store im Toronto and he performed One of Mr. Morris‘ closest friends is the largest Chrysler dealer in Canada. *‘We began talking about I felt I was getting to the age where if I was going to make a change I‘d better get on with it," he said. Mr. Morris‘ dream didn‘t come true overnight. In fact he had already enjoyed a lengthy career as a profesâ€" sional chartered accountant and up until a few months ago was viceâ€"president of finance for Consolidated Building Corporation in Toronto. While most North Ameriâ€" can boys outgrow their infaâ€" tuation with cars and most people give up on the idea of being their own boss, Mr. Morris pursued both. His efâ€" forts didn‘t go unrewarded. Today he is the owner and manager of Conestoga Dodge Chrysler Ltd., which recently opened in the north end of Waterloo. where daily â€" he wanted a business of his own. The owner said a lot of money is spent on setting up a showroom to attract peoâ€" ple inside. Once inside these potential customers should be treated in the best manâ€" ner possible. ‘‘It‘s a people business," he said, leaning back in a big armchair behind his desk. ‘‘Iâ€" spend a lot of time with sales staff and the service department. I insist they be professional and look after the needs of the custâ€" omers." The doors of Conestoga Dodge Chrysler Ltd. opened for business on Jan. 15 and Mr. Morris is thoroughly enâ€" joying it. Having dealt with car dealers as a customer, Mr. Morris remembers some bad experiences and he is determined that similar ocâ€" As luck would have it, the viceâ€"president of Chrysler sales announced the plans for opening a dealership in Waterloo. Mr. Morris and his family were already livâ€" ing in Cambridge. it more and more," said Mr. Morris. ‘"This was the buâ€" siness I wanted. It was reâ€" tail and a product I liked. My friends and family supâ€" ported me and gave me adâ€" vice." **‘Cars are not going to go by the board,""‘ said Mr. Morris. ‘"They are going to get smaller and get better mileage but in my lifetime cars will continue to be the What changes lie ahead in the car industry? As far as Mr. Morris is concerned it is a consumgr oriented society and the auâ€" tomobile business is getting more technical all the time. People are concerned about what is under the hood. For the majority of people a car is a big investment. **There is always some question you can‘t answer but the information is avaiâ€" lable," he said. Mr. Morris also insists that his staff be well inâ€" formed about the product they are selling. Mr. Morris recalls perâ€" sonal experiences where saâ€" lesmen have been hiding in their _ offices, _ behind newspapers or chatting to colleagues while he stood patiently by waiting for some information. "I have a strict rule," he said. "As soon as someone walks into the showroom I want a salesman to apâ€" proach them.‘‘ currences will not take place in his showroom. Waterloo Chronicle, Wednesday, March 14, 1979 â€" Page 5 *‘We want the dealership to be part of the Waterloo community,"‘ said Mr. Morris. ‘"We want it to beâ€" come known as a good place to come and do business. So far we‘ve really been made to feel welcome." Conestoga Dodge Chrysler Ltd. will hold its grand openâ€" ing the week of April 2. It promises to be a funâ€"filled week for the community. Conestoga Dodge Chrysler has already grown from a staff of five to 18 and there‘s still room for growth. ‘‘It behooves us as dealers to make women more aware and confident with a car," he said. The owner said that more and more women are drivâ€" ing and purchasing their own vehicles. As a result Chrysler is sponsoring **Women on Wheels," a night course where women can learn the basics about their automobile. With the advent of selfâ€"serve gas staâ€" tions, strengthened by the fact that he is the father of two daughters who drive, Mr. Morris feels it is imporâ€" tant that women be able to change a tire, check the oil and pinpoint trouble areas. prime source of transportaâ€" tion."