Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 11 Oct 1978, p. 23

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Labatts commemorates 150 years tradition, Labatt's has an- nounced the introduction of a new premium quality prod- uct, John Labatt's Extra Stock in bottles and on draught. The commemorative brew went on sale Friday at Brewers' Retail outlets in Toronto. Hamilton. Kitchener and London with province- wide distribution expected within two weeks. Extra stock is 6.5 percent alcohol by volume (as com- pared to 5 percent in Labatt's regular beers), and will com- pete in the malt liquor seg- The Waterloo Chamber of Commerce was honored last Thursday by The Royal Bank of Canada for its con- tribution to summer job op- portunities for Waterloo stu- dents. Owen Palmateer. man- ager of the Waterloo main branch of the Royal Bank, presented a citation to Chamber president, Bill Pernfuss and manager Jack Middlemass, recognizing the Chamber's cooperation in Venture Capital '78, a un- ique summer employment program for students. Through the Venture Capital Program students trans- formed entrepreneurial To Bank praises Chamber program Twenty-five new members were recently inducted into Mutual Life of Canada's Long Service Club which comprises employees at the head office in Waterloo and in 79 branch offices across Canada with 25 or more years of service. These additions bring the total membership to 350, including 170 "honorary" members who had served the company for ableast 25 years before their retirement. Mutual Life honours long-service employees its 150 meat of the Ontario marked. The new brew will be sold in traditional six, twelve and twenty-tour bottle cases and in the new l&bottle package. The new brand has distinc- tive label and packaging, utilizing gold tones, brown, and white. A back label features the original Labatt's Pioneer Brewery built in 1828 - a replica of the structure is a London, Ontario tourist at- traction - and a brief descrip- tion of Extra Stock's charac- teristics and purpose. Each bottle is encapsulated in gold ideas into actual business Providing banking and fin- operations. ancial advice is the role of The Ontario Ministry of the Royal Bank. In addition, Colleges and Universities, it provides a liaison officer, sponsor of the program, in who, in conjunction with the cooperation with the On- Venture Capital program tario Chamber of Commer- manager, visits projects ce and The Royal Bank of dining the summer to pro- Canada, makes it possible vide whatever aid might be for students to aonlv for in- necessary. Chambers of Commerce screened applications from students, suggested impro- vements to the projects and approved those with the fun- damental ingredients for success. foil. "The Ontario Ministry of Colleges and Universities, sponsor of the program, in cooperation with the On- tario Chamber of Commer- ce and The Royal Bank of Canada, makes it possible for students to apply for in- terest-free loans to a max- imum of $1,000 as a means of getting a business venture off the ground. Bill Boume, Labatt's Direc- tor of Marketing in Ontario, The Mutual Life Assurance Company of Canada is proud of these employees and of the contribution they have made through the years to providing a hiqh standard of service for the company's policyholders across Canada. The program was in- troduced not only as a re- flection of the increasingly competitive summer job market but as a unique means of encouraging stu- dents in universities, col- leges and secondary schools to develop and run en- terprises on their own or as partners says John Lama's Extra Stock fulfills a company; commitment to provide a full range of products to the con- "In John Labatt Extra Stock we have the opportunity to commemorate our com- pany's 150th year with a unique premium quality prod- uct that is brewed for extra smoothness, flavor, and satis- faction", said Mr. Boomer Extra Stock will be sold at the competitive price for pre- mium brews. For example. the new Iii-bottle package base price is $5.91, plus 59 cents retail tax, plus 90 cents deposit on the bottles. to- tailing $7.40 a case. to locate separate dealers." He also said the shows draw many customers since ad- mission is free and "the public doesn't want to pay admission." Mr. Wilson also said even though "they won't admit it", the shops within the There was just about everything imaginable at the Antique Dealers' Dream during its three-day run in the mall of Waterloo Square. Items ranging from pine sideboards to brass door knobs. were on display for the benefit of anyone passing by. Antique show in mall Among those honoured at this year's annual dinner meeting were (left to right): James Armitage, William Dippel, Donald Keith, Jack Masterman, Geroge Matyas, Paul Nabbe, Marlene Zuch, Donald Quanz, Melvyn Schmidt, Gordon Setchell, Anthony Shaman, Carl Thiel, Spence Thomlison and Duncan Winhold, who have completed 25 years as members of the head office staff. Also honoured was Gordon Mash (below) whose 45 years of service were recognized in a special presentation made by President John H. Panabaker. Your business is our business Phone your news in at 886-2830 m. "V " ""‘d‘ I tn: emu-VI" ”kin: v-O‘V‘Iw thv-nh" Wond‘ Waterloo Chronicle, Wednesday. October 11. 1978 . Page 23 mall enjoy increased sales due to the increased influx of people. He said, "this show will probably draw 8,000 people - that's over and above reular mall traffic." The next show sponsored by Horizon Enterprises will be held in Ottawa. In the K- W area, another show is planned for Conestoga Mall in the near future. Get your rear in gen Take a walk. (Continued from page 22) Will: a Mind»: ET]

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