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3 q A 19â€"yearâ€"old University of Waterloo student, Victoria Dunn, has taken her summer job future into her own hands with the help of the provincial Venture Capital ‘78 program. She is producing 100,000 copies of a tourism map featuring her own caricature drawings highlighting the Twin Cities and area. HMHOURS ° _ Doing the â€" summer job hustle Sunday 12 noon â€" 6 p.m. Mon. to Sat. 9 a.m. to 9 p.m. Post Office Mon. to Fri. 9:30 â€" 6 p.m. Saturday 9:30 â€" 1 p.m. Closed Sunday Parkdale Plaza corner of Albert and Hazel St. Wat. 884â€"3860 é o"° i.> <A Te C817 ARKDALE PHARMACY Check for specials during our 1DA Spring Sale April 10â€"22 Waterioo Square Customers! Corner Ontario and Duke St., Kitchener and Waterloo Square We suggest you use our new DRIVEâ€"IN ENTRANCE on CAROLINE ST. for more convenience JESSOPS cleaners Complete Collision And Refinishing Service t t raegie uin m it t an t Et L2 c Soos c â€" "20ue wh) ) % i 2 ', . Fe ~‘ j 7 + 7 <\ *A Wm.m,mu.tm-mu.. §: fos _ ByJim MacDonald . â€" With over 1 million unemployed, it‘s increasingly % . -mnttht mmwmuzwmm , unless you open it yourself with a hard swift ~~â€" _ With that in .a bright young University of Waterioo Mezuh;l taken hber summer employâ€" meht future into ber own hands with the help of an Ontario Experience ‘78 program. Victoria Dunn, a first economics scholar, mmmmmfl'wmmaum& ourful tourist map featuring her own caricature n It‘s all part of a program called Venture Capital ‘78, wes designed to stimulate summer employment for students by transformiing enterprising ideas into actual business operations. ~ Interestâ€"free loans of up to $1,000 are distributed to encourage students to set up their own summer businesses. The provincial ministry of colleges and universities in coâ€"operation with the Ontario Chamâ€" ber of Commerce and the Royal Bank sponsors and administers the program. $ "‘That struck me as an interesting way to spend the summer,"‘ recalled the cheerful Victoria who is eagerly looking forward to the experience. "Tourâ€" ism has always interested me." â€" The program was introduced in response to the inâ€" creasingly competitive summer job market. It gives students an opportunity to finance their education while gaining firstâ€"hand business experience. Victoria‘s own drawings of particular interest spots, such as West Montrose‘s Kissing Bridge and Doon Pioneer Village, will be illustrated on the map. . Surrounding it will be at least 50 units of adâ€" vertising space which will be sold to hotels, restaurâ€" ants and other members of the service and tourism industry. * According to Victoria, this is the first time such a map has been developed for the Kitchenerâ€"Waterloo area though it has proven successful in other areas. Quality is a prime concern of the 19â€"yearâ€"old native of Toronto. ‘"‘That‘s my goal, to make something interesting and fun, something a visitor will want tokeep"‘ The maps will be distributed free of charge by advertisers, local chambers of commerce and inâ€" formation booths, and through the Ontario minisâ€" try of tourism and industry. Maps will be found in . information centres on major roadways and at border _ â€"~ crossing points. â€" The $1,000 loan which she received a couple of weeks ago helps cover some of her expenses. Her optimum costs will be $10,000 with optimum revâ€" enues of $14,000, she estimates. The profit would be ‘"enough to get me back to school anyway.‘" Like any other good business man, cutting corners is still important. Victoria estimated she saved $300 by drafting a ‘dummy‘ or draft map, herself rather than having a firm do it. Printing will take the lion‘s share of the exâ€" penses. Depending upon size, printing will cost between $6,000 and $10,000. It‘s size will probably be 18 by 20 inches though Victoria isn‘t certain yet. _ The advertising space will be sold by Victoria herâ€" self. Already she has a list of 150 potential hotel and restaurant advertisers which will necessitate ‘‘a lot of door knocking‘‘. ~ Though she.hasn‘t sold advertising before, the lack of experience doesn‘t bother her. In fact, she‘s looking forward to it as a learning experience. In making her sales pitch, she will emphasize the map‘s circulation and the market it will reach. Accordâ€" ing to statistics, it is indeed a big market. _ _ _ Five million visitors passed through Waterloo Region in 1973 contributing $45 million to the local economy. No doubt those figures have increased. One possible problem may be in gaining the conâ€" fidence of â€"advertisers since she and her venture are unknown quantities A lot of explanation, she anticipates, will be needed to calm those quailms but "that‘s only fair to the businessmen."‘ Victoria applied to the program through the loâ€" cal chambers of commerce. "It was something they were really enthusiastic about. If it succeeds, it‘s going to help the area. At least that‘s what I feel and I think they feel the same." The chamber offered some handy advice. ‘"To gether, you come up with a plan or a strategy that will work," Victoria described a meeting with chamâ€" ber officials. The biggest problem, they advised, was Victoria is up against the calendar since the summer tourist season will shortly arrive. Victoria got the idea for the map from her famâ€" ily‘s publishing business which printed similar publications for other areas. Victoria wondered why not here too. The Venture Capital ©78 program is publicized through extensive poster campaigns in universities, colleges, secondary schools, chambers of commerce and Canada Manpower offices. Victoria learned of it by leafing through a booklet outlining all Exâ€" perience ©78 programs. As far as she knows, Victoria is the lone successâ€" ful applicant in this area. Though she has encouraged fellow students to apply, none of them feel their ideas are sound . Venture Capital is one of 78 components of the provâ€" ince‘s $16.1 million Experience 78 program.