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Pete Brill named, Jack Egers as new head coach of the team last Thursday. Brill blamed the teams poor record under him plus work commitments for the change, Sisâ€" kins second in a month. For full report see page nine. 123rd Year No. 1 By Paul Marck A few dozen city of Waterloo employees are trading in physical fatness for physical fitness, under an afterâ€" hours program arranged and partially financed by the city. . City council decided late last year to jump on the fitâ€" ness bandwagon, by offering employees a 10â€"week.proâ€" gram. So far 38 employees, including Mayor Marjorie Carroll and Ald. Brian Turnbull, Waterloo Fire Chief John Staller, and Chamber of Commerce manager Jack Middlemass have taken the city up on its offer to get in shape. The program, to be taught in oneâ€"hour sessions three times a week, at the Seagram Stadium gym, will cost a total of $4,500. The city and Wintario will pay part of the cost, with participants each paying a $30 registraâ€" tion fee. & The program is being offered by the Canadian Fitâ€" ness Institute, a private Toronto firm that‘specializes in teaching getâ€"inâ€"shape exercises to large groups, modifying the routine to fit an individual‘s needs. Says instructor Peter Paleczny, who along with tw6 University of Waterloo kinesiology students will teach the program, its aim is to progress from low intensity exercising to a level of conditioning suitable for each participant. It involves basic calistenics, weight lifting. and some gym games. The program stresses aerobic conditioning, or strengthening the heart through increased oxygen intake into the blood, flexibility and general postural strengthening. Participants must have a signed doctor‘s statement saying they‘re physically fit to take part in the proâ€" gram, and just to be doubly sure there are no compliâ€" cations, each one takes five physical tests to deterâ€" mine how hard they should exert themselves in their exercising. This includes taking body girth measurements, a strength test, calibrating body fat, a flexibility test, and an oxygen intake test. ‘‘Most people, if they start sensibly and work proâ€" gressively, can get and stay fit," says Mr. Paleczny. ‘"There‘s no competition between individuals, they just measure their own progression from the point * {Continued on page 16) BRILL STEPS DOWN erloo Siskin generalâ€"man Each ;;e'rson‘s fitness program is then based on these results. i f ues esns _ s o t e + ' o ts i C oo A j ol oc o . »esooee ' n e 3 " s F ie % 4 s i4 % A 3 #2 4y > mt e 1,;,.\’;-;\{: e & \‘? s ce s o w se Tss By Paul Marek _ â€"\ premoté and beautify the city‘s core is similar to the move made by downtown Kitâ€" Downtown Waterlcoo merchants have . chener businessmen last year, Wayne Dearâ€" hired a private consulting firm to help them mond, a director of the ‘Waterioo Downtown promote the downtown shopping area. Business Improvement Area, said. Stanton Consulting Services Ltd., a Kitâ€"| _ We want to create a commubity atmosâ€" chener public relations firm, has been reâ€" phere in downtown Waterioo, since â€"we tained for the year by the Waterloo Downâ€" _have things to offer like free parking, and a town Business Improvement Area, to enâ€" 1l6t of stores that are private enterprises courage people to shop downtown. where you can deal rfat with the owner, The association‘s directors, acting on not just a chainâ€"store,"" he said. ol behalf of the more than 300 downtown merâ€" _ Some of the work Stanton might do, if chants and professionals, decided on the _ aPProved by merchants, include design of a move last week. They will meet with memâ€" _ logo, newspaper artwork, advertising, and bers tomorrow (Thursday) morning to _ Promotion and work on the proposed beauâ€" Aoride what directinn downtown nromotion‘ _ tification and renewal project. The association‘s directors, acting on behalf of the more than 300 downtown merâ€" chants and professionals, decided on the move last week. They will meet with memâ€" bers tomorrow (Thursday) morning to decide what direction downtown promotion‘ will take during 1978. Enlisting the aid of consultants to help help promote downtown _ â€" Wednesday, January 4, 1978 Waterloo Chamber of Commerce manager Jack Middlemass rides statidmry bicycle to measure heartâ€" beat and blood pressure, as UW kinesiology student Brian Benn checks chain tension. Each participant in city‘s fitness program must take fiveâ€"point prefitness test to gauge suitability to program. Until now, all of the promotion work has been done by merchants and committée Waterloo, Ontario members, on a ‘*‘They (Stanton) are professionals," and we feel confident in them, otherwise we 3:”!1 have hired them,"‘ Mr. Dearmond No bitdget for the program has been set, but association members will be approachâ€" ed with the suggestion to pay Stanton up to half of their joint promotion budget. Last year‘s budget totalled about $18,000; ~ *Besides straight promotion, a major thrust of Stanton‘s work will be connéected with the downtown beautification program:. A $1â€"million project W Waterioo a facelift was ted to counâ€" cil late last year, It was met with aâ€"cool reception, with aldermen insisting merâ€" chants~show their support for the project before the city gets involved. * * 2L 10 Cents wl