Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 28 Sep 1977, p. 17

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"I knew other women felt as uneasy as I did talking to service managâ€" ers and mechanics about Tepair work we didn‘t understand," Mrs. Butler states as the reason she went into business. a ‘"That‘s why I wanted my servite center to be a place where women could relax in pleasant surâ€" roundings while they wait, be confident the work was being done properly and feel free to ask questions." Her service center, Tuneâ€" Up Experts, is exactly that. Housewife‘s tuneâ€"up center _ makes women feel at ease â€" rieet owners also come to her for â€" _ regular service Two years ago, Catherâ€" ine "Kay" Butler was just another housewife who dreaded taking her car in for service. Today, she is the owner of a successful tuneâ€"up center in «Portâ€" land, Ore. that caters to female car owners. Mrs. Butler‘s service center specializes in tuneâ€" ups and minor repairs but Every part of the facilâ€" ity reflects the woman‘s touch. In the spotless ofâ€" fice, customers can sip coffee on the house, read the latest issue of Cosmoâ€" politan or Ladies Home Journal while relaxing in soft, comfortable chairs, or just chat with Mrs. Butler about her many office plants and flowers. ‘"This is where I do my thing," Mrs. Butler .says as she points to a "Sideâ€" walk â€" Superintendents Welcome" sign on the office wall. "I try to make our customers feel at home, answer their quesâ€" tions as best I can and explain what we‘re doing to their car." She admits her mechanâ€" ical knowledge is limited, but talks with pride about her chief mechanic, David Chun, "who is on a firstâ€" name basis with everyâ€" thing under the hood." _ "I call David my resiâ€" dent genius," she says. ‘"He does the actual work but is also very helpful in explaining to a customer what‘s wrong with the car and how it should be fixed." l Lease a car from Forbes instead of buying it. When you‘ve realized the l Lease a car from Forbes instead of buying it. When you‘ve realized the advantages, you‘ll wonder why you hadn‘t thought of it before. Right now our ‘78 models are rolling in and we‘re taking orders on new Pontiacs, Buicks and GMC trucks. But if you prefer any other make or model, we‘ll lease that too! Remember, at Forbes we service every car we lease en 165 WEBER SOUTH WATERLOO 7424463 1978 PONTIAC | _ _ . 4 PARISIENE 4 DOOR SEDAN Only $169.00 pet month 305 V8 engine, automatic n(msrmsswnl power steeting. power brakes. AM radio, light group, left remote mitror, deluxe wheel covers, body side 4 mouldings, stee) belted radial whitewall tires. 36 months net lease. 48000 miles/ 78000 kilometres She is also very specific when it comes to the value of periodic maintenance. "Just being a woman is no excuse for letting a car fall apart from neglect. Change parts at recomâ€" mended intervals, keep the oil level full, use the proper fuel, check the brake pedal for fade, make sure the lights work propâ€" "This is one thing I preach loud and long â€" have a qualified mechanic give any used car the once over before the deal is signed. Too often, women are more concerned about how a car looks rather than how it runs. Color is secondary. It‘s the motor that gets you around she has developed another business evaluating used cars for women who want to know more about a car before they buy it. Mrs. Catherine "Kay" Butler makes an appointment to have a car brought in to her Tuneâ€"Up Experts service cenâ€" ter in Portland, Ore. She started the business to cater to female car owners who felt uncasy when talking to meâ€" chanics about repair work. "~CeuP" DAN ns ic transmssion brakes. AM > emote miffor M es I ¢ ody side se a«IYC 0 1 eb . _ THE ‘ \C\eatC\lt | ; mfifinfifigi '~ erly and the battery cells are full, and check the pattern wear on the inside ofâ€"the tires. These are all simple checks that anyone â€"can make." While a significant numâ€" ber of Tuneâ€"Up Experts‘ customers are women, Kay Butler does not disâ€" criminate. "Men customâ€" ers with balky engines are welcome anytime. In fact, we have some fleet acâ€" counts and taxi cabs that come in for tuneâ€"ups and preventive maintenance on a regular basis." Evaluating the: success of her new business, Mrs. Butler says, "All in all, the first two years have been a lot of fun and an occasional headache. But one thing I know for cerâ€" tain: I don‘t have to worâ€" ry where to take my car the next time it needs a tuneâ€"up." ~ J % WATERLOO _ AM/FM Stereo, 8 Track Tape Completely installed . (less your AM radio) with Speakers and _ ‘AM/FM Antenna 321 Weber Street North in Waterioo â€" Phone 884â€"2410 Open Monday to Friday, 9 to 9 â€" Saturday to 5 â€" Free Parking MIDAS MUFFLER GUARANTEE WE‘VE MOVED! Our new office is now located on the seopnd floor of the O.W. Sports building, at 92 King Street, South. Our phone number _ ~ is still the same: 886â€"2830 885â€"5410 ®© LARGE FOREIGN CAR SELECTION ®© SHOCK ABSORBERS ®© CUSTOM PIPE BENDING ASK ABOUT OUR > 199.95 NEW CAR BUYERS 180 WEBER N. WLOO (JUST SOUTH OF UNIVERSITYAVE E.) MIDAS MUFFLER SHOPS stereqo

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