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"This is one thing I preach loud and long - have a qualified mechanic give any used car the once over before the deal is signed. Too often, women are more concerned about how a car looks rather than how it runs. Color is secondary. It's the motor that gets you around Mrs. Butler's service center specializes in tune- ups and minor repairs but she has developed another business evaluating used cars for women who want to know more about a car before they buy it. " call David my resi- dent genius," she says. "He does the actual work but is also very helpful in explaining to a customer what's wrong with the car and how it should be While a significant num- ber of Tune-Up Experts' customers are women, Kay Butler does not dis- criminate. "Men custom- ers with balky engines are welcome anytime. In fact, Chun, "who is on a ttrat.. name basis with every- thing under the hood.” She admits her mechan- ical knowledge is limited, but talks with pride about her chief mechanic, David mung," Mrs. Butler says as she points to a “Side- walk Superintendents Welcome" sign on the ottiee wall. "I try to make our customers feel at home, answer their ques- tions as best I can and explain what we're doing to their car." coffee on the t the latest issue polltan or La, Journal while I soft, comfortal or just chat Butler about omee plants a! being done properly an feel tree to ask questions Her service center, Tune Up Experts. is exact] that. Every part of the taeil ity retteeta the woman touch. In the snotless of "1 Knew other women felt as uneasy as I did talking to service manag- ers and mechanics about repair work we didn't understand," Mrs. Butler states as the reason she went into business. . "That's why I wanted my service center to be a place where women could relax in pleasant sur- roundings while they wait, Waterloo W. _ q , Housewife s tune-up center kl, Fleet owners also l 'IN F,lt come to her for ky, ® . DR'VE regular service tlk) 's', .. tt Two years ago, Cather.. . ,, L2, 'a inc "Kay" Butler was Just " rj, A.“ . 'A 'B' another housewife who r'tr'iiors" b-NJ. F F. LA dreaded taking her car in 'tr, "ic., Cl. ...: y . IS tor service. Today, she is . "f?, j/il?,'?': F? Roy Gaucho the owner of a successful A. '9 A w in, LA tune-up center in Port- ta .. . iti -eve land, Ore. that caters to _ 'Ar'.' I r E 'li 'M=eEC2T.:NI m" * “Rams i female car owners. I ,, _ ' J F“ '84” “I knew other women P " _ 'i),:',':, l felt as uneasy as I did tIll, ' Ra iEy * PW; A talking to service manag- Te E, FROM a. ers and mechanics about , L2) tV 1, _ Phenom, Pu, TAX g repair work we didn't . . 'l, i Ilrtr3 Bi 5isr,j' l understand," Mrs. Butler '_', . - ' " Fki . _ V ___ ' ite)'."; states as the reason she ','a' I P. , _ . bg ii)' tlgifg,','g, went into business. . iE Ci 1, - a; "That's why I wanted [gr! Lrs" , I . PLAN on . my service center to be a 'Ci . I, "d , t ALL MODELS place where women could it, Ps, it a " . relax in pleasant sur- L , . , - . 1lllMtl roundings while they wait, i ‘ . l! ' llltlllE I be eonfldent the work was , ll1l8 'lliNI being done properly and g - feel free to ask questions." 1 . Her service center, Tune- "rr,.",'.' IR, - - 24.000 mm Up Experts, is exactly sti,.,igc3 - - _ Cart G-ttto ft,',",':,',, - 12.000th that. Fi'iCh'llll " '=._ f 'iii,e::iircC.Shui" ' Guarantee on 'mne'tlrttt out Every part or the facil- _. 'F?' _ lty retteeta the woman's .. ___.- '3,...P' -, "f",T.%, , g touch. In the spotless ot.. _ ..'r _ "_W,!:8'rrss'r:?ii?st"R'rs/T"'c'r i:) "r ', ""src' "rd',rira* ' lee, customers can sip " ' , L?s'iri'iii'(iii"lr totree on the house, read _ 2"" ", T " the latest issue of Cosmo- Mrs. Catherine "Kar" Butler makes an appointment to / aolitan or Ladies Home have in ear brought in to her TuneUp Experts serviee cen- lournal while relaxing in ter in Portland, Ore. She started the business to rater to 'oft, comfortable chairs, female ear owners who felt uneasy when talking to me- Jr just chat with Mrs. chunies about repair work. _ . Butler about her many td'll',1ty,,1teegp' " tttIce plants and flowers. we have some fteet ae- the first two years have "This is where I do my counts and taxi cabs that been a lot of fun and an hing," M.rs, Butler says come in for tune-ups and occasional headache. But 451 KING STREET EAST, KITCHENEH ' she points to a “Side- preventive maintenance [ one thing I know for cer- hammocks east ofEatam's MarketSquare valk superintendents on a regular basis." tam: I dont have to wor- Irtsleome" sign on the Euglngelna tho nut-noel: -- " A" - ' _ ' . me "Kay" Butler w another housewlt dreaded taking her tor service. Today, the owner of a sue tune-up center in " part of the meets the we . In the spotle customers ca: r of a sue center In a. that ca It owners w other out her many ts and tlowers where I do my tf the taetr. " woman’s spotless ot- rs can sip house, read we have some fleet ac- counts and taxi cabs that come in for tune-ups and preventive maintenance on a regular basis." Evaluating the success of her new business, Mrs. Butler says, "Alt in all, have a car brought i ter in Portland, Ore female car owners l chunks about repair " you care as much - about service as we do 'iiiF?dlili2Lhftrlr. S6iireatitinattertousg managers Ian Cowtes and Don Mltchéll strongly- believe that this second kind of service is one of the main reasons for Parkway's remarkabte success :c:11t1yP1s'_ey.e.rtt?nqrttyteexettttrttteetter'rou 'g'S,vgelt'to us." Notjust in service. buteepecialiylnservice. nds. 2gt2,."tt,titg,'ptty Ford titietemtttasiamsbottttyvoeot service. f'rat_isthtlodyoueaivoctatmmrviGaair" tfeaierrtttirt,..-rfxrenairttrrmtricarror"vourcarekihkk. haveryshortperiodofoperatlon.Parkwayhasdevelopedan enviablereputationlorservicerepairandrnaintenance...par excellence! This demands the very best at equipment. and a full complement of dedicated class A mechanics. Parkway Ford also boa1'tsapexteostvepartoeoottttatwortwttamsurtutiGitWttritG service department. T.ttePttterhirtdofspruceiatheooevouttopemr, but don't always get. It's tservice-after-tttHaier. Thls is IrP.N,'P. where Parkway shines . . . consistently. In fact. - W:.:j:i:'.i,i:jj:jj,s. managers lan Cowles and Don Mitchell strongly ar.'.'.',;".:'.;'.:':',:',:'..:".:?,':",.:': tetPttterkirtdotsecotheortoyouttoperor, but m'l always get. It's tservice-after-tttHaier. This Is ..:8yl.r.:e.:?.l.'s.R3M.l..Q wore Parkway shines . . . cooslatxmtty. In fact. - 'IE.;.).')..'?.:?:,'::':,':?,")' (i')",':':',')':',?.'.:',:',:',:",:',:;)::::,., " wagers Ian Cowles and Don Mitchell strongly 4,. . 'rtrt" .l.l.lt,..tltl.8).t.?::rsl.m .Iieve that this second kind of service is one of the a <~ tin reasons for Parkwav's remnants success a My. '1iiiiivi?iii. Ptoto - LTD - LTD u lit or gl..$i m m - Mtastaott tt tiiall.._.l?ossri.ouh'1'iii'd llrSi.atMl 'i' ii61 - new - an. Ea IE5iftiim ilE':tms)., e RIM., " Mail . and a hit In. of Ford Trucks 'figi' 235“ - $iic"s:.aliltl 'tll Brllll, , ,/-‘ CD . aNllllt' Ki' ‘ MttlrtiiE /m 2'C) T "A. 'tCy" ' k a 'l,,,) .qu COSFORD KEN EAST HENRY VOGEL u..,,- G" Body Shop W pm Mqetqqoe 3...” In... 455 KING STREET NORTH, WATERLOO, ONTARIO Gal VS!4LES(WATERLOO) uwizDiiij"ifiii'i, the first two years have been a lot of fun and an occasional headache. But one thing I know for cer- tain: I dont have to wor- ry where to take my car the next time it needs a tune-up." Wie- y.- til-k FORD . . . think PARKWAY Open Weekdays Until 9 - Friday Until 6 Saturday Until 5 - r - ,77- n..-" "v" -. "_-.. "VIII". Mixed Weather-meal. is to an their clienteIe. And howvery important it letoyou! 1tfehtey.Fott1t._tttirmertdattipaoesnotemtwttertvou drttNrotftheOotirtyournewcar.rtordoeshudiuai'ttu guarantee exam! At Parkway Ford. -tteqr-attqr-ttte.aaie is an on-going. "tMr-after-mite. year-after-year association. 18'e1'r'artwayertire.loet-hnowtihduiidcuitrwtteet mrottyougoattoppletttforttmttarcttr. "batching! Py?yyeyytcttttty.irttitedtPdrietatmttooorGumtourrtewty 'r'tm'rtdeetbodysttmt,partattndtteavvtructoeoicaoiGa. WW 1i1ttoetitse"hdrt-ur.sttrt. 1.197145.- " * GREILIIS -eve * mum momma mom * Mi. * gamma: VIAMC FmteME" - Hana-31h " MgmL.t'StLtA3autt.ExmA "moottt-tta.ttttonttt-rTratrtau- 12moetttt-t2.ttttom-tgttt-ao-it" au-o-tet-ttarts-our PHONE 884-51 " iiRrT47r7iFrj