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The Kitchener â€" Waterloo per cent Federated Appeal is proo in the nu gressing _ steadily ~ with direct re pledges and donations surâ€" ganized passing the third of a milâ€" canvas. c lion dollar mark. With major ch $356,068 in to date, the 1977 â€" sional nar campaign _ objective _ of tors, law $1,035,000 has been 34 per a mailâ€"ou cent achieved. bined wit In the general canvas, there has been a noticeable Page 16 â€" Waterloo Chronicle, Wednesday, April 6, 1977 2SOCHYM CKGL |~\) 967 Kâ€"W Appeal says retail donations are up tors, lawyers etc.) utilizing a mailâ€"out approach, comâ€" bined with a more effective canvasser/donor matchup, has resulted in the subâ€" in the number of givers, a direct result of a more orâ€" ganized approach to the canvas. organizers say. A major change in the profesâ€" sional names divisions (docâ€" stantial increase in the donated by this retail segâ€" number of givers. Accordâ€" ment of the community is ingly, the pledges and donaâ€" up some $3,700 over last tions in the general sector year. have increased, up some Much of the increase in $7,500 over last year. the general and retail canâ€" As well, a personalized vas is attributed to the canvas of retail establish general enthusiasm of the ments, not included in the many hundreds of canvasâ€" more familiar industrial sers who willingly donate canvas, has met with sucâ€" their time and energy for cess and the overall dollars the benefit of Federated Much of the increase in the general and retail canâ€" vas is attributed to the general enthusiasm of the many hundreds of canvasâ€" sers who willingly donate their time and energy for the benefit of Federated siderable improvemenrt in the completion of the canâ€" vassers‘ designated calls, an aspect so necessary to successfully achieve the 8.8 per cent increase over last _ year‘s _ target _ of $951,000. ticipating The industrial canvas, the Proceeds from the aucâ€" tion will support the 1977 activities of Big Sisters. The association has sucâ€" cessfully matched _ about 80 little sisters between the ages of five and 17 with adult women _ volunteers but another 50 are on a waiting list. People with items they would like to offer may call 576â€"7011, 634â€"8961 or 745 2503 for further information. As the backbone of any auction is used but quality items, the Big Sisters are also asking people to look around their homes and offices for furniture, china, antiques and _ appliances which are in good repair and suitable for sale. Clothâ€" ing will not be included in the auction. in the donation of many new items including a car and fun things such as a weekend at a Toronto hotel and dinners for two at loâ€" cal restaurants. Auction organizers exâ€" pect the evening to offer some surprises. A canvass of local merchants and businessmen has resulted The auction, to be held at 7 p.m. at the Knights of Columbus hall, will be conâ€" ducted by auctioneer Murray Gerber who has donated his services for the event. Admission to the auction will be 50 cents. The Kâ€"W Big Sister asâ€" sociation will hold an aucâ€" tion May 6 to raise funds for the organization. Big Sisters plan auction Included in this category are the company and emâ€" ployee givings of Belgium Standards, up $392 to $2,537 this year, B and W Heat Treating, with an increase of $276 to $2,062, Strassburgâ€" er Insulation, up $117, a boost of 40% over last year‘s donation of $288, Bonnie Stuart Shoes, with givings up $185 to $671, Central Meat Market, up $118 from $372 last year to $490 this year, Community Expanâ€" sion up 79% from $208 last year to $374 this year, and Beresford Box Company donating $1,137, up from $1,020 in last year‘s camâ€" paign. to the appeal office. have some encouraging bright spots within the industrial company and employee secâ€" Despite this high unemâ€" ployment rate, the figures that are daily submitted level. noteworthy increases inâ€" cluding an 83 per cent hike in givings from the emâ€" ployees at Domtar Limited, and an 150 per cent inâ€" crease in donations from $42%6 last year to $1,066 this year from the emâ€" ployees at the King Street South branch of the Royal Bank in Waterloo. Doerner‘s Products, of Bridgeport Road in Waâ€" terloo went over their tarâ€" get figure for this year with a company and employees‘ donation of $2,535, up some 11 per cent from last year. However, the industrial sector‘ of the campaign, from which the majority of the dollars are derived, is being hampered by the curâ€" rent high unemployment largest dollar collector of