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Published every Wednesday by Fairway Press, a division of Kitchenerâ€"Waterloo Record Ltd. 22 Fairway Rd., Kitâ€" chener, Ontario. Address correspondence to Waterloo Square, Waterloo. Ont. Telephone 744â€"6364. Merchants operating in downtown Waterloo have planned their first promotional sale for next week and we wish them well. The merchants, about 80 in number, have bandâ€" ed together and formed an association with the aims of promoting shopping in the downtown core. & We hope this association does well and their sale is a success. This is one necessity that has been long overdue in Waterloo. We are not finding fault with any person, orâ€" ganization or other group nor are we suggesting that persons, at least in this area, have been lax in the past. We do feel that Waterloo should encourage this type of organization and residents should make every effort to support local businesses in the area. As any local merchant can tell you competiâ€" tion is tough in this day and age. Shopping malls and large department stores, with their increasâ€" ed buying power make life difficult for the smaller merchants. Other communities have had a great deal of success with business associations. One commuâ€" nity of 8,000 persons has two or three successâ€" ful promotions every year. Another community, 25,000 population, conâ€" tinues to attract shoppers to the downtown core for each and every promotion. The â€" downtown merchants Waterloo merchants can do the same and next week will be first opportunity for this newly formâ€" ed association to show residents what they have to offer . While it is true that many fine stores exist in Kitchener. residents should consider what a local merchant has to offer. For one thing a merchant working in Waterloo has a vested interest in the community just as a Kitchener merchant has with that community. Where a person shops is. of course, their own business but we feel that the merchants are makâ€" ing a real honest effort to serve the residents of Waterloo. Because of this effort we feel that residents should give area merchants the opportunity to show the public what is available in terms of goods and services. It will not be easy for this association as many long hard hours of work lie ahead if success 1s to be realized. They have shown they are willing to make the effort. Let us, as residents, make an equal effort and give them our support. â€" Waterloo Chronicie, Wednesday, July 9, 191§ SUBSCRIPTION RATES In Canada: one year $8; in United States and Foreign countries: one year $10 waterioo chronicle Viewpoint ESTABLISHED 1854 Editor: Mike Roy Downtown perspective Yesterday revisifted The word "cool", at one time, was used only to denote a temperature which was lower than some other temperature. Now it is also used to describe that which used to be known as "neat" or "keen‘‘. Old houses can be both of these. It is very pleasant to come home, on these hot and stifling days and enter a house in which drawn shades have kept out the heat of the day; a house built of solid brick and shaded by large trees. Entering the cool dimness of such a house is like entering another world; one can relax and read in the paper of the heat waves and sweltering people; and one can feel superior about the mere fact of living in a house that will maintain temperatures in the low 70‘s (fahrenâ€" heit) without the need for expensive electroâ€" mechanical contrivances. This is better than "neat‘"‘ or ‘"keen‘", this, in the midst of a heat wave, must rank among the highest achieveâ€" ments of man. Names such as Noah Zoeller, W. Philp and C.F . Thiele are well known to long time residents of Waterloo and the area. These were some of the men who led the Waterloo Musical Society band through many years of memorable performances both at home and through parts of Canada and the U.S., as well as in the days when the Waterloo band was highlighted on the bandstand of the _ Need we drive many miles over paved farmland at 80 cents per gallon so we can sit amidst wallâ€" A Waterloo band was organized for public enâ€" tertainment in 1867. Some of the members of that original band included Wm. Bowman and Ezra Bowman, William and George Peppler, and Levi Bricker. It was not until 1882 that the Waterloo Musical Society came into existence. The band was given a decent financial footing. Among those people instrumental in forming the Musical Society were William Roos, Charles Froehlich and Benjamin Devitt. The latter beâ€" came the first president of the society. Noah Zoeller was engaged as instructor and bandmaster and spent 18 years as head of the band during which time many engagements were played in both the U.S. and Canada. The first piece of music played by the new band was titled "Pomposa Quickstep . the secâ€" ond was "Niagara Quickstep . The band‘s tours included a threeâ€"day saengerfest in Buffalo in 1883. as well as a band competition at the Guelph Fall Fair where the group was awarded first prize. Later. at Bowmanville, the Waterloo band again took first prize PS 1 HAVE SAID SEVERAL TMES BEFORE ... RECESSION HAS BOTDMED OUT AND WE ARE ON AN ECONOMIC UupswING ! _ W. Philp and C.F. _ The band was frequently asked to join parades time residents of prior to their concerts or competitions and they were some of the were favorites of the spectators in semiâ€"military :ical Society band French style uniforms. On a recent evening, an unfortunately small group of downtown residents met, to hear a sumâ€" mary of the proposals that will be made to city council regarding the secondary plan for the central area. The study is demonstrating that some of the downtown _ residential â€" neighbourhoods â€" are worthy of retention. The final recommendations will show areas which should be zoned single family and areas in which reâ€"development should be encouraged. toâ€"wall tents and earâ€"toâ€"ear acid rock? No. _ We can sit surrounded by music of our choice, and then, in the evening, we need navigate only as far as the front porch to watch the neighborâ€" hood The future of other areas is still in doubt. Mayor Herb Epp has stated that the residents will be able to comment to council in the near future. Be prepared to do so or give your comâ€" ments and concerns to the Waterloo Downtown Residents‘ Association. In 1884 the band was presented with a beautiful new bandstand by the late Joseph E. Seagram. Later years saw the popularity of the band grow as did the now famous "Waterloo Band Tattoos"‘ held in Waterloo Park each year through two generations. Mr. Moyer is the author of This Unique Heritage and Waterioo County Diary. Please have seats for older shoppers. All other malls near here have plaâ€" ces to sit and rest. Dear Sir On behalf of the Kâ€"W Red Cross Society. I would like to express their appreciaâ€" tion to you for promoting I do hope we see some seats in Wateriloo (Square) mall soon and we will all thank you Dear Sir .etfters G. Stahl Caroline Street North Waterloo clinme our June 25 blood donor We â€"received only 242 donations â€" at that clinic. which was unfortunate, as according to John Anderson. the area director, we have arrived in the summer slump earker than usual ths vear We are. indeed. grateful to you for your excellent support _ and _ promotion Without these, things would be far worse Sincerely yours. Eleanor Proctor Coâ€"ordinator, Blood Donor Service By Bob Rowell By Bill Moyer