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Pak/a - Wamloo Chroniclo. Wodntsday, January 15. 1975 Assistance of8llti'iii'i'1 to small businaises In today's crowded and complex world of mano- facturing, small operations are at a disadvantage. They don’t have the capital or management expertise necessary to reach new markets or develop their products. It was with these and other problems in mind that the Ontario Ministry of In- dustry and Tourism estate lished a province wide net- work of industrial develop- ment consultants. Walter G. Long is the industrial consultant of the Small Business Operation Division of the ministry in the Waterloo region. "Most of our work is done in the management area. But when you're offering advice to management it has to be of a general na- ture, .. he explained. "We become involved with people in the area. More can be done for the smaller business which does not have the necessary time or expertise." C2lltlnftll "Smaller companies need this more. We try to serve an advisory function. giv- ing recommendations. but the final decision on the plant operation is left up to them," he said. "Sometimes we end up trying to talk people out of expansion. They think they must ex- pand to do better. We recom- mend improvements in their present operation to the attention of local manufacturing enterprises information which might otherwise be overlooked. and is ready to offer critical advise on operating proce- dures. Through Mr. Long the ministry offers a wide range of services. He brings By Ron KeBestine Ill ll“!!! tttmail-il-ttttmile [IIIPIIII Illll II! III! II tllliMll FOR - ”WHITE?” Oh "CI“! CONTACY - LOCAL fl" £000.!” MALI. OI CANADA FAR. snow " MEIER ROAD. YWO. MARK, m m He is aided in this work by CASE (Counselling As- sistance to Small Enter prises), an organization 2xmsisting of retired busi- ness people with long man- agement experience who make themselves available to enterprises. for profes- sional operational examin- ations. An additional aid is a monthly bulletin which is distributed by the province to over 5,000 companies in Ontario. It lists companies who wish to merge with related firms. possible joint ventures, production facilities open to use by "other industries, contracts available. and new inven- tions. they may make instead. " They then make recom- mendations to the plant management. CASE coun- sellors are paid by the min- istry. Part of Long's job is to examine the bulletin and contact companies in the Waterloo area who may be interested in any of the items listed: "We get calls from busi- nesses who have been re- ferred to us by others but for the most part we must make the contacts," he explained. Since April 1974 he per- sonally has made over 1,000 contacts with com- panies concerning export markets. domestic market- ing opportunities. manage- ment and technology con- sulting. and financial con- suiting work. rather than retail opera- tions. Long estimates 65 per cent of his activities are with small businesses (assets under' $400,000). but pointed out he has HisEervices are primarily for manufacturing firms alltll'.'i"iit, worked with such major - industries in the area as Budd Automotive, Mars- land Engineering, and Electrohome Ltd. Through his work he has found the primary needs of industries in the Waterloo area marketing and finan- cial advice. "We have a good know- ledge of domestic and in- ternational markets for various products but we don't recommend that any- one go international unless Trade possibilities are made known to local in- dustries through a variety of trade missions to the United States and Europe. Among the companies in Waterloo who have taken advantage of the trade missions are Electronic Craftsmen Ltd., Doerner Products. Waterloo Manu- facturing Company, and Belgium Standard In- dustries. As well as encouraging trade by Ontario companies with other countries. the Ministry of Industry and Iourism works to have manufacturing operations from outside the province establish new locations in Ontario. they-are established dom- estically," Long said. Long said presently there were 27 companies interested in locating in the Waterloo area from Europe, the United States. Quebec. and other places in Ontario. "These enterprises are of various sizes and product lines," he said, pointing out. “They may be investigating other areas at the same individual initiative also receives assistance from Mr. Long. Recently two professors from the Uni- versity of Waterloo came to him with inventions they felt had commercial and industrial possibilities. THE SCRIBE BOOKSTORES Bar 7 :30 p.m. Show te.9 _ DANCING TO BILL DUNN Tickets $3.00 Avail, lilTtMENEllt-WltTEfM0 LI'ITLE THEATRE "THE PATRICK PEARSE MOTEL" VICTORIA PARK PAVILUON Westmount Place, Waterloo and Market Square, Kitchener WEDNESDAY, JANUARY " THURSDAY, JANUARY 30 AND FRIDAY, JANUARY 31 ian Irish comedy) Directed by David Antschorl Information: 742-67 1 8 presents at Waiter Long sits in the Ministry of Industry and Tourism offices in Kitchener and considers p'ossible avenuesfor small businesses in the area. "One had developed a smoke detector for use in fire precaution while the other had made a heat storage material for use in transporting hot foods. I'm now putting them into con- tact with various companies who may be interested." he said. Long works closeirwith Canada Manpower in mit- chener to determine the industrial employ ment needs of the area. "We have a good feeling for the economic conditions. the employment situation and the materials supplied by area industries. We know pretty much the prob- lems of the region." Betore joining the Minis- try of Industry and Tourism in April of last year Long had a long period of business experience with the Ford Motor Company in the us. and Canada. In 1961 he obtained Certi- fied Industrial Manager Show8:30 p.m. Available at Directory charge exceptions announced The present office of the ministry was established in Kitchener in October of status from the Ontario Department of Education. He has taken many univer- sity and community college courses dealing with manu- facturing and business ad- ministration. . completing the International Market- ing course at Wilfrid Laur- ier University last year. Beginning March 9, a charge of 25 cents will be made for unnecessary calls to directory assistance, James R. Reid reminded customers in Waterloo Re- gion on Friday. "However," said Mr. Reid, "there is no need for any customer ever to pay directory assistance charges. Charges will be made only when a customer requests a number that is already listed in the tele- phone directory. In aldi- tion, there will he no charge for the first three numbers requested in a month from a residence service." Special care has been tak- in to ensure that, upon ap- plication, persons whose disability prevents use of a directory and those who are 65 years of age and over, will be exempt from charges In meetings with govern- ment agencies and with or- ganizations dealing with the disabled, preparing the ap'- plication to charge for un- necessary calls, Bell ex- plored the best methods of providing assistance at no ch'arge to those customers who require it, Mr. Reid said “Of course. we also have a supply of the forms at our business office, Any Most organizations which assist the disabled and the elderly have a supply of the exemption forms for their members. More information on the various services available to local business through Long and the ministry may be obtained through their offices at sinking St. West, Kitchener. "Before 1972 the center of operations was in Toronto and this was just too remote to serve the province ade- quately." he said. 1972 as part of the expan- sion of their facilities. customer, who can't use a directory because of a dis- ability, and those 65 or over, may call the busi- ness office and the form will be mailed to them. Or, if a customer prefers "o drop into one of our busi- ness offices at 75 Frederick St. in Kitchener or 22 Wa- ter St., N. in Cambridge- Gait, we can complete the form then and there," Mr. Reid explained. Other calls to directory assistance that will be exempt from charges in- clude those placed from pay phones, from hospital, hotel or motel rooms and emergency calls. There is also no charge for long dis- tance numbers that are not listed in the customer‘s directory. Business customers will be charged for all calls when the requested number is listed in the customer's directory. Introduction of the charge was requested by Bell Cana- da in light of the increas- ing volume of unnecessary calls to directory assistance. Of the close to 700,000 calls placed each day, company wide, more than 70 per cent are for numbers already Studies also show that 10 per cent of all customers place more than 50 per cent of unnecessary calls listed in book. the telephone