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Some people may even deny the presence of a cough or pass it off with a shrug and a comment such as, "Well, doesn't everybody cough?" Frequently the morning cough is described as a cigarette cough or a hackers cough and considered to be normal. Cough is the most common sym- pom in chronic bronchitis. It tends to occur more frequently in the morning and to last longer than usual if a chest cold develops. In addition there are the aggra- vating factors of actual viral and bacterial infections and environ- mental air pollution. Allergies may also contribute to the irritation process in the sus- ceptible person. The cause of the inflammation in chronic bronchitis is not infect- ion but an irritation factor in the bronchial tubes--and it is hard to avoid the fact that the common- est irritant is inhaled tobacco smoke. This change results in a narrow- ing of the airway so that the per- son with obstructive bronchitis has difficulty in getting air into his lungs, and even more dif- ficulty moving air out of the lungs. At this stage he may have no- ticed difficulty in breathing, often with a wheezing noise being pre- sent particularly when blowing the air from the lungs. As the term implies, chronic bronchitis is an inflammation of the bronchi of all sizes. This in- flammation causes an obstructive thickening of the wall of the air- ways and an increase in the amount of mucus normally produced. By Dr. “I!“ C. Gray Chronic bronchitis as a diam tic term was first used in Mm. However, it was not until 1958 that the diagnosis of chronic brood:- itis was considered to be a clinical diagnosis based on the presence of chronic cough and sputum on most days for at least three months in the year, during at least two con- secutive years. Although cough is the most com- 1/3 to 1/2 OFF TIM'S SPORT SHOP Open Thurs. & Fri. an 9 HOCKEY 1Ehtlmfs SPORT SHOP HOLKEY STICKS BAQELLSKATES "Where the hard to [Ind Sports Items are" Low Moll Wat-doc Squat. 578 - 581 o TIM'S Polluted air is main cause of respiratory) diéease Kuhn, Victotiaville Louisville New Shipment of Nearly all sizes still available. With guaranteed un breakable your! Complete Sets for most NHL teams. Canadian ”Seconds" also The excessive stickly mucus is coughed up as sputum and so the symptom of sputum production requires careful analysis through your family physician or chest clinic. _ Wheezing is a noise produced by air flowing through narrowed or distorted bronchial tubes. Ex ertion necessitates the moving of air in and out of the lungs more rapidly. Also, the yheezing may be associated with excess mucus accumulation in the tubes and then after coughing, the wheezing les- sens or disappears. Recognition of chronic bronch- itis depends on a carefully taken history revealing cough and spu- tum. After an ordinary chest x-ray special lung function tests (using a spirometer) will help to estab- Shortness of breath may also be a symptom of chronic bronchitis but only at an advanced stage. Breathlessness is more common in emphysema. When the bronchi are irritated, more protective mucus is formed and is often thicker. Its colour may change from clear to yellow or green and this does signify that infection has developed as a com- plication. moo symptom, sputum is the most pruninent objective evidence of pulmonary disease. Normally, glands in the walls of the bronchi secrete mucus that forms a thin film aver the airways trapping foreign particles such as dust, bacteria, air pollutants and products of smoking.. If you mail it to them. they will send you back __ free a copy of the Advertising industry's Code of Ethics. These “rules of good behaviour" have been adopted, by advertisers. Below is a coupon addressed to the Advertising Standards Council in Toronto. Mrs. Phrmptre' s tist oftourlifirutitrrts is an impressive mm She is President ofthe Vania Imrimle ofthe Family; a Member of the Canadian Consumer Guam? and a Member of tho Ermmmir Comrcilof Canada. Do you agree with Mrs. Plumptre's views? Here's how you can add your voice to hers: Canadian Advertising Advisory Board: we work for better advertising liah the pretence at ohm-action walrflov.bulthisumeproblem is present in emphysema and in asthma during en attack. Chrmticttrmtehitisahou1dtteprxs vented or checked by eliminating the major cause, inhaled smoke from cigarettes. Other forms of treatment are ROAST M!, T-BONE AND SIRLOIN Tender Prime Rib Many more in-store Specials - Try our special European Gourmets 91 Bridgeport Rd. Waterloo (across from Towers) 745-9936 open daily to 6 pm., Thurs. & Fri. to s pm. "Our meat is always fresh-cut everyday - never pro-packaged" If you see an advertisement that you think breaks or seriously bends the rules in the Code of Ethics. do the advertiser a favour: send in a complaint notice. "Much advertising does this, but much does not. All too often ad- vertising obscures the real qualities to serve as a guide to truthful, sen- sible advertising practices. “They need more k nowledgeuboul the qualities of the goods they are buying, and in a form that helps them to make sensible choices be- tween one product and another. Each copy of this Code contains a complaint notice. "Consumers and housewives," says Mrs. Plumplre. "surrounded by the opportunities offered by new and improved products. need all the help that advertising-honest, informa- tive, imaginative advertising-can offer. "Advertising-can be helpful or harmful, economic or wasteful." BEEF 79.3. Stewing Mrs. AF. W. Plumptre says: STEAK Young 8: Tender aimed at opening up the airways bre1iminathtg_tioeustmucG), controlling infection and training patlentatottreatheandcoughprw perly so as to minimize breath- ing difficuly and breakde of 1urtgtismeceilaiemphyse.ma). It is a and eommmtary that that l) percent of all cases at PORK ROAST M! Wlurloo. Chronicle. Thursday, Octohor 22, 1970 SALAMI "The advertising industry has a great opportunity and u great respon- sibility to guide advertising TO- WARDS forms where interests of producers and consumers coincide . . . and AWA Y from forms where they "rt' in conflict." of the product. while appealing to strong but largely irrelevant motives. such as vanity, cupidity and sex. A product that has been sold on the basis that consumers are morons is unlikely to command continuing consumer respect. Mail this coupon today. It is your chance to do something positive about advertising. If there seems to be a violation of the Code. the complaint notice will swiftly be brought to the attention of the Company's officials. and if necessary. corrective action will be taken. Yugoslavian Styled Mt, in a Piece chronic bronchitis are diagnosed only when the person becomes sick enough to enter hospital, and that means that the patient prob- ably has serious and permanent disability. In the past 10 years the death rate from chronic hummus has 1tlrgy.tg.tf_oy_t8e_d every five years. @WIENEBS 79f, German Styled lb. 11