Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 20 Aug 1970, p. 4

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This particular incident happened to coincide with the annual seminar on Newspapers in the Classroom, under way now at the University of Waterloo. Apparently many teachers still believe that the practice is common among Canadian newspapers. They were told by a panel of news executives from leading newspapers that it is not. Like most beliefs,. this one has developed from some fact. Many years ago some newspapers did give news space with advertising space. Some papersâ€"we will not call them newspapersâ€"stil do. Oddly enough, the belief that such a practice still exists is most common among publicâ€"related organizations. Many newspapers. including this one, support worthwhile projects in their news columns But everything that goes in a good newspaper is based on news or interest value, or the public good. There is no connection between the news and advertising columns. Our regular advertisers all know this. To have it otherwise would destroy our creditibility which. just as with teachers, is our most prized possession. Although this newspaper has had such requests in the past,. they have become rare in recent years. The myth that all newspapers give news space to sell advertising space, sometimes on an inchâ€"forâ€"inch basis, is almost dead. Certainly no regular advertisers believe it. One wonders, then, why all the old overâ€"30 fogeys are lamenting the respect for law and order among the young antiâ€"establishment youth. A person or an institution must earn respect before it gets it. Secretly increasing one‘s honâ€" orarium by 50 percent or being an accessory to the fact is hardly conducive to that sentiment. Their action will likely make everyone take a harder look at Dr. Stewart Fyfe‘s recommendations on boards and commissions. Perhaps the time is more than ripe for their scrapping. One day this week a prospective advertiser in The Chroâ€" nicle asked our salesman what news coverage he could exâ€" pect to get if he purchased an ad. We have had to disappoint him. as we have others in the past and no doubt will in the future. Twin City police commissioners may very well be underâ€" paid, even with the increased stipends. In that event, they should have the courage to say so. Instead, they chose an undemocratic way of improving their situation and may lose the respect of the people they serve in the process. There is even the possibility the commissioners thought the increase was away out of line and decided that what the taxpayer didn‘t know wouldn‘t worry him. Councils in both cities evidently went along with the deâ€" ception. It is hardly likely they were in ignorance of the increases or that not one member of either council failed to notice the increased figures. In that sense they are equalâ€" ly party to a deliberate effort to keep the public uninformed Whatever they thought they kept to themselves and from the public. They may have had a number of reasons for justifying this action to themselves. They may have felt the increases were justified but illâ€"timed in view of the six percent guideâ€" line set by the federal government in its fight against inflaâ€" tion. Or they may have considered that policemen might think the percentage considered fit by a commissioner for himself might also be a nice round figure for a police inâ€" crease. On the other hand, they may have considered the increase just but felt taxpayers might not agree. It has been disclosed that Twin City police commisâ€" sioners voted themselves a 50 percent increase at closed meetings several months ago. In Waterloo, honorariums were increased from $500 to $750. In Kitchener, the figures increased from $1,000 to $1,500. One can only assume the commissioners were deliberâ€" ately attempting to keep news of the selfâ€"approved inâ€" creases secret, since they chose to make the decision in a closed rather than an open meeting. Published every Thursday by Fairway Press. a division of Kl((MmlWalerloo Record Ltd 30 Queen St N . Kitchener. Ontario Address correspondence to Waterloo Square. Waterloo Ont Telephone 744â€"6%164 Philomena Rutherford, editor SUBSCRIPTION RATES In Canada : one year $8; in United States and Foreign countries: one year $10 Member of the Canadian Weekly Newspaper Association Waterioo Chronicle, Thursday, August 20, 1970 Myth persists Secret raise ESTABLISHED 1854 And if this sounds like I‘m tryâ€" ing to boost the home front, I‘m not. It‘s the method I have long used in strange towns to find out where to shop, eat and be enterâ€" tained. Each week since then we waitâ€" ed expectantly for the letters in reply. It seemed unthinkable that those most likely to benefit from tourism would let slip such a goldâ€" en opportunity of informing the writer, and all the hundreds of other visitors in the area, just how to set about locating informaâ€" tion about Waterloo. But unthinkâ€" able as it seemed, no one was the least bit interested. The young student might have solved many of his problems by investing a couple of dimes to buy a few newspapers. ‘"City bus routes and timeâ€" tables; location of churches; shopping centres; railroad staâ€" tion and bus terminal; taxis, pubâ€" lic parks and stadiums." Among his suggestions for imâ€" proving the situation for others in a similar position was a broâ€" chure, which would be available to summer visitors to the area and which would contain the folâ€" lowing : has been through great effort, many 10â€"cent phone calls and considerable trial and error." Having described his efforts in acquiring a map of the Twin Cities, which proved to be out of date, he added "What other inforâ€" mation I have managed to acâ€" quire about Kitchenerâ€"Waterloo He was spending the summer in the Twin Cities, where he was taking a summer course at one of the local universities. He pointâ€" ed out that, as such, he was a legitimate object of attention from tourist authorities, since he would be spending his money here over a few months. The writer of the letter disâ€" agreed with the editorial stand. He also noted that students who acquired these brochures fared better than he. The editorial decried the methâ€" ods often employed in completing school projects and said tourist literature had a business purpose which was not served if tourist promoters‘ supplies were gobâ€" bled up by youngsters doing their homework. The letter was prompted by a Chronicle editorial which has since been reprinted in publicaâ€" tions of departments of educaâ€" tion in Ontario and Nova Scotia, and which he had read in the forâ€" mer. . Last month a letter in the letâ€" tersâ€"toâ€"theâ€"editor column of this newspaper commented on the lack of information about the city and its environs available to the outâ€"ofâ€"towner. And I can‘t recall one place Philomena Rutherford‘s Bits and Pieces A convention at the Royal York Hotel in Toronto marked the diaâ€" mond jubilee of the Mutual Life Assurance Co. of Canada. Later those present visited the Waterloo head offices and took part in a celebration picnic. Wellâ€"known Waterloo _ farmer George Dietz died of internal inâ€" juries at the Kâ€"W Hospital. He was kicked in the abdomen by one of his animals. 40 YEARS AGO Aug. 21. It might also behoove the railâ€" way and bus companies that laâ€" ment their declining revenue to reâ€"examine their advertising poliâ€" cies. Perhaps they, too, should use their local newspapers a bit more and tell the public someâ€" thing of their service. Or are they happy with their state? Well, so much for newspapers and phone companies. That‘s enough pats on the back for both in one day. ~ Next suggestion is a trip to the local library. The stereotype 30 YEARS AGO Aug. 23 Names of railways and bus lines vary across North Amerâ€" ica, so the telephone directory is out, unless one knows the comâ€" pany name. Any local businessâ€" man worth his salt should at least know the names of the companâ€" ies operating in the community where he does business. An enâ€" quiry when one makes a purâ€" chase should take care of that. That leaves railway stations and bus terminals and their timeâ€" tables and public parks. (We‘re assuming that any stadium that has anything to offer the sportsâ€" man will also use the advertising columns of the local paper). When one fails to find what one is looking for in the paper, or the hotel or motel office canâ€" not supply the informationâ€"and this is unlikelyâ€"a look in a teleâ€" phone directory under Saint will usually do the trick. The minisâ€" ter who answers will usually be able to tell you who will have the information you require. Churches may be a different problem. Many list their locaâ€" tions and preachers in the Saturâ€" day issue of most dailies. away from home where I didn‘t find somehwere to spend my money or eat, or where I was bored just because I didn‘t know where to go. The local newspaper always supplied the answers about where to shop, the shows to see and the taxis to take, if there wasn‘t a handy bell hop in sight to call one. Files of Yesteryear St. Johr‘s Lutheran Church, burned Nov. 1, will not relocate on its former King and Laurel Street site. The congregation has authorized the church board to sell the present property and negoâ€" tiate for a new site. Downtown Waterloo has finally acquired two benches. They have been donated for use by the city‘s older residents by the Equitable Life Insurance Co. of Canada. about that one, too. Parks are all that‘s left. Well, some communities do better than others, when it comes to publiâ€" cizing their facilities. But the cop on the beat will set you right 10 YEARS AGO Aug. 18 But in the event that the newsâ€" papers are sold out, the librarâ€" ies closed and you can‘t lay hands on a telephone directory, why not visit the nearest police station? Policemen are the tourâ€" ist‘s best friend. Libraries are usually open until late in the evening and can fill in the details on local interâ€" est points. If you‘re still around for a few days the tourist office can fill in other details. The answer then is to visit one of the stores that have late closing and sell area maps (and every city has its share of them) and stop at the local newstand for a paper. The store selling the map will more than likely have the paper, too. 20 YEARS AGO Aug. 18 If one arrives late in the eveâ€" ning or on a weekend, it‘s imposâ€" sible to get any help from that source. So obviously, their pracâ€" tical application is limited. Most tourist offices operate during business hours, which means they are closed at 4 p.m. or 5 p.m. weekdays and usually all day Saturdays and Sundays. Since the man who wrote the letter to The Chronicle was seekâ€" ing practical advise about how to get to know this or any area, tourist offices come last on our list. The person one finds behind the counter of a library today will probably be able to give any tourist more information about where to go, what to do and when than he or she will have time for. Or, if the clerk at the desk doesn‘t know, he or she will cerâ€" tainly be able to produce someâ€" one who will, or at least will know where to find it. wilting librarian among her musâ€" ty tomes is a thing of the past, if indeed such an individual ever existed. *;

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