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_ u '"'-t.ol*r--h-thr.as.-rrtrgtsr It has been reported that a beam reflected from I glass bob tle caused an experimenter to suffer a permanent loss of visual" Icuity. The minister warned that these devices can be a serious hazard in careless use. The danger is in- sidious because the victim may feel no discomfort at the time. In several cases a laser beam striking the eye has scarred the retina and caused an effective loss _of vision. Even reflections from the beam can be dangerous. "A great many laser devices." said Munro, "are currently being promoted for classroom work and their uses are being enthusiasti- cally explored by science stu- dents. They are exciting scienti- fic Playthings as well " import- ant technical tools. One of their attractions is that they are easy to make and relatively cheap." National Health and Welfare Minister, John Munro, this week Issued a warning to high-school teachers and students concerning the health hazards of laser equip- ment used in classroom demon- "rations and experiments. He called attention to the fact that laser light can cause serious eye damage. The minister was commenting on a proposed Radiation Emitting Devices Bill which is mentioned for presentation to parliament in the list of bills tabled by the Prime Minister. This is the sixth bridge on this nection of the parkway. from Frederick Street to Bridgeport The section from the other side of the bridge to Lancaster Street has already been paved. Some curbing and lighting has to be installed. A section of Bridgeport Moad, from the bridge to Erb Street, still has to be paved. During the paving operation, the roadway In] be reduced to two lanes. Traffic is now going under the Conestoga Parkway bridge at this point. Truffle I: no longer being " toqu around the bridge cur Mruction site at Bridgeport Road. Early this year a Canadian stu- laser' device hazards are stressed Prompt Service Free Delivery Look to us . . . for p ro m pt service. free delivery and for all the wide range of products and services that you n e e d from y o u r pharmacy. We're h e r e to help! Parkdale Pharmacy Open , Days A Week T Ttti 9 Poet W Noon: Bridgeport Road back to normal PARKDAlE PHARMACY Fulani. "on Allied & "no. 578-2910 The proposed Radiation Emit, ting Devices Bill is intended to ensure proper safety standards in the design and construction ot X-ray, microwave and laser Ate. dent required medical treatment after operating a laser which he had built for a science competi- tion exhibition, Depending on weather eondi, tions and other unforseen factors, the section from Wellington to Bridgeport Road should be com- Shortly after the Frederick Street bridge is opened to traffic, the contractor expects to lave the section of parkway from Frede, rit,k Street to Wellington Street opened. The final bridge on this section, at Frederick Street in Kitchen: Ihould be completed early next month. At present, Frederick Street is blocked off during the contraction. bridge, Wellington Street, Guelph Street Ind hunter load. Itoad,tobeeompteted.sott- " hofessor Poole knows the business world fom both the academic and practical sides. For a number of years he was on staff at the University of Alberta, the University of Manitoba and Queen's University. He Joined a Canadian marketing organization as research manager and later was Vice- President and Manager of a large adver- tising agency. He is now Professor of Business at Queen’s University, Kingston. Question: What do the critics say about advertising? PROF. POOLE: From an economic point of view there are several criticisms. Ad- vertising is wasteful, for one. That it raises prices. That it creates excessive profits for some companies and makes it difficult for new companies to enter the market. Question: Your lirst point was fer Ionic waste. ls advertisi’ ing wasteful? PROF. POOLE: If we accept that we are living in a basically free enterprise economy. them is inevitably some dupli- cation and waste of resources. It happens in advertising. " also happens when you fiad four gas stations at one intersection. Or three department stores in the same shopping plaza. Any form of free economy does have its waste. But there is another side to it: the competition between compimies en- courage, new product development, im- proved quality,' better service. lid " advertising. [antes " go dorm. What about it? "If we stop all advertising, will prices go down?" ion: Some people say that if we Canadian Advertising Advisory Board: we work for hatter advertising. . "Ho-ever," the minister em- phasized, "equipment standards were only one aspect of the prob- lem and in the case of lasers, for example, much of the responsi. bility for safety would still rest with the user." vices sold or imported into Can A contract for the final section of the parkway, from Strasburg Road to Fischer Drive; will he awarded next spring. It is sche- duled for completion at the end muo- of three bridge. on this action, at University Avenue, Lexington Road and King Street. Detours, which consist of paved sections curving around the con- struction sites, ere in effect at all three locations. “I. about! od schedule. The next action, in. Bride poet Road to King Street North. h slated for eomrletioo It the and at next year. Work In: already “tried on 'utodand-astotraetebr-tt that advertising makes people buy things they don’t need? PROF. POOLE: You can say that all people really need is a basic diet, clothing and shelter. Questiqn: What about the argument Advertising doesn't make people buy. It informs, persuades, and broadens the area of choice. It encourages people to spend. And it encourages people to save. A good example is the campaign for Canada Savings Bonds. PROF. POOLE: The editors of the Harvard Business Review asked the same question. They found that MX, of busi- nessmen .did not think that eliminating advertising would change the cost of products. _ If you eliminated advertising-the other selling factors would play a larger role. Isn't it logical that a manufacturer would have to add more salesmen or build bigger store displays or find some other ways to compete? Probably the new methods wouidn't be as effective and they could be more costly. Adver- tising is really a very inexpensive way to sell products. Here's the crux of the problem: adver- tising is one factor-and frequently a rather small factor-that determines how a product is sold. It's a selling tool. Like salesmen, store displays, packages, the type of store it's sold in, hnd so forth. And remember something called the Ethel. Millions were spent on advertising but people will chose not to buy it. The It's no secret that advertising comes in for a good deal of criticism. Is it justified? To find out, Laird O'Brien interyiewed Professor W. H. Poole from the School of Business, Queen's University. Professor Poole answered questions about advertising and how it alIects prices, competition, "economic waste" and buying habits. HU objective comments are worth reading. A progress report on the carn- paign shows that 114,10 npplica- tions have been processed by cun- paign headquarters in Toronto. The six-week payroll savings campaign is being outducted in more than 2,500 establishments throughout the province by a 50- Area director " the Western Omario region is D. R. Dutch ot Kitchener. has been achieved to date by o.. tario organizers in the current campaign. Sales for the Kitchener-Waterloo are. total 9.1“... Org-Mun lortheammV.T.F-heynnd rAtoulolm.~.~hu|~d th-ri-ec-Sari- (and: Savings land sales . have reached $77,609,000 - SALES AND SERVICE - SPECIALIZING IN COLOR ZENITH and OUASAR by MOTOROLA Gottfried Rage I'm thinking of things like safe driving. Or recruitment of policemen, nurses and social workers. Even understanding between nationsJJ NOTE: You, the comm-er. can do ”netting about "Hd" advertising. Write for your copy of the industry's Code of ethics. The addreu is Advertis- ing Standards Council, 159 Bay Street. Toronto It6, Ontario. Read the booklet. Keep it handy. If you see an advertisement that you think beak, or seriously bends the rules, Mt in and mail the complaint notice enclosed with the Code booklet. And I hope that advertising can be used to sell ideas as well as products. There is no doubt that advertising is a powerful method of communication. And an efficient one in terms of coat. Why can’t we use advertising-its experi- ence tmdpeopte-- to promote concepts that are important from a social viewpoint? Advertising can't reach into some- body's pocket and take the money. It can only open a wider area of choice. And isn't that what our free, market-oriented economy is all about? Question: What do you expect from advertising in the years ahead? PROF. POOLE: I hope that the industry by itself can weed out any advertising that is deceptive or misleading. . day. Mtutartg,ootheotherhand.w-t success because it filled the need ofthe 69 Bridgeport Rd., Watedoo Phone: 743-5592 or 743-5597 TY Clinic The "" bonds provide an avert age annual yield of eight percent If held to maturity in nine mm. The animal rate of interest iq eeven percent in the first year? eight percent in the second and third years; and 8% percent for each of the remaining six years. The new series also has I com- pound (ption that will return twice the face value of the bond at maturity. -iaera. Cam” omens: In M d an increase in Canada Saving. Bmad. will... through payml savings over last year's record sales in Ontario which amounted The current series will be to“ a par until tomorrow. pore than ”0000.000