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~_ Montreal fair playing up sports In addition to what might be called the documentary side of sports, the organizers of the paviâ€" lion also have come up with the idea of several audienceâ€"partic+â€" pation featpres. _ Hockey fans, for example, will be able to use a special machine to see how fast they can shoot the puck and youngsters will be able to test their skill against famous goalers such as Jacques Plante and Rogatien Vachon, among others who have been gpecially invited to come to the pavilion to meet them and give them tips to improve their play. The boxing section of the paviâ€" lion will have something of the same kind of approach, with the mood here set by graphic reproâ€" ductions of the stories of the best huge model of him in action, films, photographs and records of his career, and the story of his :i:e told in an unusual visual preâ€" ntation. . The rest of this part of the pavilion will tell the story of the game and the stars of the last 20 years. games at 7,500â€"footâ€"high Mexico City last October. There will be a complete reâ€" eord of the competition at Rome in 1960 and Tokyo 1964 and a study of comparative performanâ€" «es and how they have been imâ€" proved with the passing of time. The focal point of the display will be a special section in tribute to Maurice (Rocket) Richard, the great goalâ€"scoring hero of Les Canadiens, which will feature a Too much cannot be said about the hockey section, devoted to Canada‘s national pastime. Almost totally absent from Exâ€" po 67 and Man and His World last year, the world of sports will have a major role to play in the second act of Montreal‘s great interna Mhmmm:fiij lion on Ie NotreDame to again to the athletic feats of the Néroes of both past and present. through their revival by Pierre de Coubertin in 1896 at Athens down to the present day. and there will be a study of the influence of altitude on athletic performances, which was such a controversial factor during the This section also will show how the amateur spirit of the Olympic games stimulates the youth of the world and contributes to the rounding out of a man‘s characâ€" ter. b-hoehy-db-ob'dlbba- through the years will be seen from the days of ancient Greece John King The followers of a wide range A special Olympic section will Portraits of the recordâ€"breakers LIVE A LITTLE TWO LOCATIONS 3 Weber Phone 7454036 DO IT NOW ! University In any such sports pavilion, it would be impossible to omit footâ€" ball and again the career of one of the allâ€"time greats is traced through photography and textâ€" this time that of Jimmy Brown, the Cleveland Browns‘ great runâ€" ning back who now is a motion picture star. Now kiss her and live, boy The osculator is also apparentâ€" ly more efficient, a safe driver and much more likeable. Or is it that safe drivers and likable peoâ€" ple make good kissers? Some German insurance comâ€" panies have cooperated with psyâ€" chologists and doctors by providâ€" ing actuarial data for a study of the influence on husbands of wifeâ€"kissing before leaving for work. The man who does kiss his wife starts the day very positively and "his feelings of harmony is reâ€" flected psychologically as well as mentally." Whatever the truth, the study produces a clinching argument for getting on the daily kiss waâ€" gon. It‘s this. Kissing husbands can expect to live about five years longer than their less roâ€" mantic counterparts. The twoâ€"year investigation shows that those who do not kiss their better half goodbye are inâ€" clined to be moody, depressed and disinterested in their work. Sure beats jogging and giving up smoking. In the section reserved for baseball, the visitorâ€"wellâ€"protecâ€" ted by a glassedâ€"inâ€" cageâ€"can get a firstâ€"hand, trueâ€"toâ€"life look at the pitchers that the Montreal Expos, the city‘s new team in the National League, are facing this summer. One of the Expos, inciâ€" dentally, will be designated as "player of the week" throughout the summer. In the true spirit of sports, the pavilion also will feature the unâ€" The organizers haven‘t yet reâ€" vealed the names of the stars who will make surprise visits and gloves worn by such famous fighâ€" ters as Laurent Dauthuille, Jake LaMotta and Joe Louis. There is more of the same in the section of the pavilion devotâ€" ed to motor sports, where the speed fan can enjoy all the thrills of driving a highâ€"powered Lotus in a clever simulation of ‘the real Also on display will be the actual equipment worn today in bigâ€"time football, lent to Man and His World by the 35 professional teams in North America and shown on lifeâ€"size models. champion, will be told with film, slides and records. Young boxers can whale away at punching bagsâ€"just as the professionals do in trainingâ€"and can check the size of their fists Similarly, although less spectaâ€" ecularly, the section devoted to golf will allow the visitor to check the distance of his drives and inâ€" dicate to him, through reporting on the distribution of his weight during the swing, just what it is that he is doing wrong. fighters of all time in each weight The life of Cassius Clay, who perform at the pavilion through It will include a history of movâ€" ies from their beginning to the present. Nassau began his career with the Austrian movie industry after serving with the British Eighth Army news. In 1950, he was awarded a mastership certificate in photography by the Austrian state professional photographers guild. sports already mentioned and in such others as soccer, sailing, la crosse and cycling, but they will be tops in their field. In two parts of the pavilionâ€" the theatre and the carrouselâ€" special films will be shown on three of the world‘s great sportâ€" ing eventsâ€"the Indianapolis 500 automobile race; soccer‘s World Cup championship, held every Cup championship, held every four years; and, last but not least, the Stanley Cup playoffs for the world professional hockey title. An expert in the field of teleâ€" vision and film production wili join Waterloo Lutheran Univerâ€" sity, July 1, as coâ€"ordinator of audioâ€"visual resources. He is William Nassau, a native of Vienna but now a Canadian ciâ€" tizen. He has produced color documentaries for the CBC, the National Film Board and the inâ€" dependent CTV network. Nassau will teach a new course, English 39;: history of film. It will be offered Wednesday evenâ€" ings, beginning Sept. 17 in order to accommodate some partâ€"time Students. So If your teeth are a little brightéf, and fi)u'ro spending less money on dental care than last year ... that‘s the point we‘re trying to get across: Advertising helps good things happen. dvertising hel advertising helps Li good things happen Does advertising reduce the costs from millions to 79¢2 Of course not. But, without It, manufacturers could not afford to invent new products or improve on old ones ... because advertising tells enough people about the product to make mass production possible and pract;col. There‘s a lot of money for product research ... for consumer testing . .. for manufacturing . .. for packaging ... and finally for promotion to tell you the advantages of the product. The product you eventually see in an ad has taken months, maybe years, and often millions of dollars to get there. how come2 Often a fortune has to be squeezed into a tube of toothpasteâ€"or for that matter, any productâ€"before it can be sold. your tube: 79¢ first tube: $1,500,000 SCHENDEL STATIONERY 120 King St. S., Waterloo Phone 743â€"8248 OPEN MON. â€" FRI. 9 To 9 SATURDAY 9 TO 6 s\\“e‘ Watertao Chranicle, Thursdey, May 1, 1968 â€"~4 «* 490 Weber St. N. Waterioo, Ont. DRAFTING SUPPLIES BROADLOOM AND ORIENTAL RUGS 609 _ LANCASTER BRIDGEPORT 578â€"7100 742â€"9110