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)4 phone users will be able to dial directly to millions of telephones in many Canadian and United States cities and towns," Mr. gradual introduction of DDD throughout Canada and the Unâ€" ited States is turning the North American continent into one vast telephone exchange. "To do this, we have to give each of our customers a unique telephone number. This is one of the major reasons why we ere finding it necessary to The Bell viceâ€"president . said that the rate of increase in the use of long distance service is go rapid that eventually, under the present system, there would not be enough operators availâ€" able to give the fast and efficiâ€" ent service that customers exâ€" the fast and easy way of placing stationâ€"toâ€"station long distance ealls will be introduced in Kitâ€" chener and Waterloo in the summer of 1964. ance for the Bell Telephone Company of Canada, in an addâ€" ress to the annual meeting of the Waterloo Chamber of Comâ€" He said that regular stationâ€"toâ€" Station rates apply on DDD calls. "Initially, DDD will be used enly for stationâ€"toâ€"station calls. Calls of any other nature, such as collect, person â€" to â€" person, coinbox, credit card or those orâ€" iginating in hotel or motel Mr. Scrivener said that the number of telephones in the Kitâ€" chenerâ€"Waterloo area had jumpâ€" ed from 12,000i n 1945 to some 46,000 today. During this period the population of the area douâ€" bled and the number of teleâ€" phones increased four times. This was announced tonight (May 16) by R. C. Scrivener, of rooms will still require the as sistance of a long distance opâ€" TUNING UP FOR A BUSY SEASON on CBC radio‘s serious music schedule this summer is the Canadian String Quartet comprising Albert Pratz, David Mankovitz, Laszlo Varga and Bernard Robbins. The Quartet, featured Friday When Bell‘s capital projects now underway are added toâ€" "With the arrival of DDD, Direct distance dialing (DDD) Mr. Scrivener said that the Direct Distance Dialing To Be Introduced In Kâ€"W IN HAPPY AGREEMENT over the content of their newlyâ€"styled radio program, Saturday Date, Jim Chorley and Dennis Sweeting await their cues to "go on air." Within the show‘s new fourâ€"hour format, they interview guests from all walks of life and introduce regular features on movie, book and music reviews. One of the main points of the new program is the coverage given to outside broadcasts and sports. Ssturday Date is seen weekly op the CBC radio network. May ~28, â€" 1968 day, the figure is about 91 per gether they involve an expenâ€" diture of over $200,000,000 per year. Mr. Scrivener said about $5,000,000 would be spent in the Kitchenerâ€"Waterloo area by He said that Bell, as a reguâ€" lated utility is "obliged by law to provide basic telephone serâ€" vice to anyone who wants it in the territory (Ontario and Queâ€" bec) we serve. To a great extent, the postâ€"war expansion of my company was due to growth in this monopoly (basic service) area, In 1945, for example, aâ€" bout 5 per cent of the houseâ€" holds in our territory had some responsibility, and we are reachâ€" ing out to and beyond Canada‘s areas in this regard. But at the same time, it is abundantly ob vious that the longâ€"term success of Bell Telephone Company deâ€" pends on diversification â€" or, to put it another way, expansion outside the monopoly area. Mr. Scrivener said that Bell‘s growth now and in the future is almost completely dependent "H it involves the electrical transmission of intelligence, we plan to handle it. That is our "We are determined to be the leaders in the~ communications field. We are determined to win our share and a growing share of the communications market by being the first to provide the best new products and services at competitive prices." on the vigor and efficiency with which the company is able to market the widest range of comâ€" munications services. At an elaborately formal wedâ€" ding, there is sometimes a dark fruit cake on display in the large room of the reception and a smaller, elaborately deâ€" corated tiered bride‘s cake at the bridal table in front of the bride and groom. CAKE CUTTING evenifigs, will supplement a lineâ€"up which already includes programs by the Festival Singers of Toronto, chamâ€" ber groups from across Canada, the CBC String Orchestra and the Vancouâ€" ver Chamber Orchestra. seo royal commussion on governâ€" ment organization. In its report, the CBC is given considerable praise for the quality of its proâ€" gramming. "The quality and balâ€" by Ambrose Hills ‘ C BC PROGRAMMING PRAISED The Canadian _ Broadcasting Corporation was put under .the microscope recently by the Glasâ€" ance of network programs has been exceptional and the large audiences catered to have enâ€" joyed a full and edifying fare of cultural, informative and enterâ€" taining programs," said the Reâ€" _ The general truth of that stateâ€" ment would be widely accepted. Many might quarrel with it if applied to certain specific proâ€" grams, which sometimes seem the opposite of edifying. On the whole, the C BC shines best in the field of cultural programâ€" ‘ Much more of the huge CBC budget ought to go into programâ€" ming, where the best work is done. Instead, a terrific fortune ’is wasted annually in operations that are off the mark. The striking feature of the headquarâ€" ters organization (in Ottawa) is that fewer than 20 people are directly concerned with programâ€" ming while over 800 are engaged in ancillary operations." This is a complaint ofter made in this column. Performers have made the same complaint CBC puts far too much into the machine, into Press & Information Serâ€" The primary business of CBC is to produce and broadcast radio and television programs. This job can be done remarkâ€" ably well by talented Canadians. It is on them, and on their proâ€" grams, that money ought to be vices, and not nearly enough into actual programming. OF MANY THINGS WATERLOO® GALT PRESTON ELMIRA G KITCHENER: 69 King St. West and WESTMOUNT (Term Deposits) TOP YIELD WITH GUARANTEED SAFETY APPROVED TRUSTEE INVESTMENT INTEREST FROM DATE OF DEPOSIT AMOUNTS FROM $100 UP GUARANTEED INVESTMENT . CERTIFICATES Interest and Principal Guaranteed ATERLOO TrRust "A Safte and Sound Investment . . ." WATERLOO TRUST SAVINGS COMPANY participating in the final roll â€" offs of the "Player‘s Bowling Festival," May 25, at 37 roll â€" off centres across the province. The Festival, Canada‘s biggest participant sports event for the second consecutive year, attracâ€" ted 125,650 entries and more than 6,500 keglers from 800 Canâ€" adian centres have become finalâ€" ists. Bowlers from all ten provâ€" inces wil be competing in the four types of bowling played in Canada â€"â€" five pins, ten pins, duck pins and candlepins. _ More than 3,000 Ontario bowlâ€" ers will be among those rolling off across Canada May 25. Prizes in the beatâ€"yourâ€"average comâ€" petition are 60 expenseâ€" paid vacations for two to the Carib bean. Each Festival winner reâ€" ceives a 12â€"day holiday for two in Jamaica. campsite will be conducted by Rovers and members of the North Waterloo District Camp committee. Scouts will be campâ€" ing on the site and Rovers and Cubs will show visitors the outâ€" they bowl against their averages as of November 3, 1962. In the finals they bowl against their second â€"step score with the trips going to those beating their avâ€" Provincial Bowlers Rollâ€"Off May 25th out the event, bowlers against their own attend and district headquarters ask that visitors please bring lawn chairs and wear picnic number The camp is situated north of the Grand Hotel off what would be an extension of Lancaster street on the banks of the Grand One Low Price © More Closet Space @© Completely: Insured @© Positive Protection Against Moths, Fire, Theft Here‘s What You Get â€" @© Store Everything For A Garment Storage Service at a new low price All You Can "Stuff" _ INTO A BIG STORAGE BOX BOX 4 STORAGE 7 FOR FAST â€" FREE PICK UP & DELIVERY wWHY NOT CALL US FOR ~hsI ‘ CS . Ek y ©@ We Furnish The Storage Box, Stuff It Full Of Kiddies‘ Clothing, Your Skirts, Sweaters, Suits And Blankets YOU PAY ONLY NEXT DOOR 10 uascer quarters We are too crowded here â€" Take Advantage of our store wide specials on Drapery Fabrics, Upholstery, Yard Goods and Remnants. Choose from our tremendous selection of bargains! MANUFACTURERS OUTLET COMPANY Open Daily 9 A.M. to 6 P.M. Thurs. & Friday 9 A.M. to 9 P:M: 2295 King Street East At Sixth Ave., Kitchener Across From New A. & P. Store on ont Ppneemrinliie redt puructs emeritus of St. John‘s, and Dr. Lioyd H. Schaus, dean of Waterâ€" loo University College. Dr. J. Ray Houser, president of Waterâ€" loo Lutheran Seminary offered the general prayer. The Beneâ€" diction was pronounced Dr. Wilâ€" liam J. Villaume, president and counted among them. {Cleaning Extra) Dial 742â€"6341 2.95 viceâ€"chancellor of the university. FINA SERVICE 405 King St. N. _ Waterios 1952 Pontiac Hardtop $65.00 1948 Dodge 2 Door _ $65.00 Both in good working order Any other car purchased at over $100.00, we give 10 285 LANCASTER W 188 HIGHLAND RD. w. KITCHENER May 26 and ail next week 8 am. to 10 p.m. Phone 745â€"6221 108 WEBER W. 45 WATERLOO 690 KING W. 292 KING E. 239 KING N. KITCHENER KITCHENER WATERLOO KITCHENER KITCHENER KITCHENER RETAIL OEPOT