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With the temperature at the height it was in the arena, its rewily a wonder people stayed long enough to see the Beauty Contestants. would be allowed in the buildâ€" ing. £ A building the shape of this arena should certainly have no heat problem during the sumâ€" mer even if the weather is unreasonable. The:e are numâ€" erous outlets where fresh air couid be le* in the building, but the atterdants seemed deâ€" termined that no fresh air WATERLOO‘S BE A U TY QUEEN was crowned and reâ€" ceived her award in front of a full arena of spectators. The event was pronounced a real success and could have been much larger if some of the would _ be contestants had made their minds up a little .sooner. Numbers called in too late on the last day to be able to qualify. Possibly it was just as well that no more entered than there did the twentyâ€"two conâ€" testants had trouble finding enough standing room on the stage as it was. One little gal passed out from the heat in the arena and numbers of others looked as though they were going to. f The beard growing has been instrumental in generating a fair amount of publicity. Mayâ€" be these‘sufferers are being unâ€" derpaid. What do you think? J.H.SB. Certainly those having the courage or tenacity to hold on. to their beards, must have suffered plenty during these last warm days. This foliage can get pretty warm and itchy even when short and some of these boys have quite a growth: â€" Centennial committee to enâ€" courage beard growing as a means .of â€" advertising this event. Some of those not sporting chin foliage point out that the beard idea was strictly up to the individual. This however, is not entirely the truth, for evervâ€"effortâ€"waaâ€"mada.hy tha CcONTESTANTS IN THE beard growing contest feel that in comparison to the prize awarded ©the Beauty Queen, their suffering is beâ€" ing poorly paid for. in front of the Chroni¢le oftâ€" fices at 104 King St., south. Better start as soon as the eontest does, The more tickets you have entered, the better chance you have of being in the winners bracket. J.H.S. Tickets may be made out between June 20th and July 6th. The draw itself will take place on July 6th at 4 p.m. This is one of several very tangible ways in which Waâ€" terloo ~merchants are taking an active part in the Centenâ€" nial Celebrations. Any perâ€" son having the energy to make out one of these tickets, stands a good chancte of winâ€" ning a prize, There will be a minimum of 500 prizes worth approximately 40.00 each A MERCHANTS CENTENâ€" NIAL prize draw patterned afâ€" ter the Christmas Selâ€"ebration, will 3 June â€" 20th,. Tickets mr’%t/cébtained from _ all merchants, just as in the Christmas affair. Many valuâ€" awble prizes, donated by â€" the merchants will be made availâ€" able. WContinued an Page 20) The Seagram family entored the picture in 1870, when Joseph E. Seagram we o gaged by Mr. Heapcher to book and a barrel was always kept in their store for the benefit Alte Kornschnapps (old rye) was tl!e partners‘ speciality, The distiNery was merely a sideline at first It cost $10,â€" 000 and could produce 50,000 gallons of proof spirit a year. in their own abilitics, they joined forces in 1857 to start the grist mill and a general store. . George Randall, a farmer and contractor for the old Grand Trunk Railway, and William Hespeler, a Kitchenâ€" er merchant, / little dreamed that the distillery they started a century ago in the Waterloo grist mill would blossom into the great organization it is toâ€" day. Just two men with nothing more than enterprise and faith The company, Joseph E. Seagram and Sons, Ltd., is part of the biggest distilling organization in the world, Disâ€" tillers Corporationâ€"Seagram‘s Ltd., which boasts assets of more than $481,000,000 and has subsidigries in Canada, the United States, the West Indies and Scotland. » But the business that. startâ€" ed in a Waterloo grist mill in 1857 has grown into the orâ€" ganization which is now buildâ€" ing the 86â€"story skyscraper, the first of its kind in the world It‘s a far ery from a tiny village grist mill to a multiâ€" million dollar, bronze skyâ€" scraper on New York‘s Park avenue. Seagram Distillery Celebrates 100th Centennial With Waterloo SECOND SECTION The Waterloo Centennial Queen, ties. Princesses are (left) Miss F CENTENNIAL QUEEN TO RULE nnial Queen, Mrs. Patricia Hummell, will reign over Centennial festiviâ€" (left) Miss Eileen Basler, (right) Miss Jeannette Adlys. died in 1919 his eldest son Rdâ€" ward F., became prosident. The latter served on Watortes The stable, however, is stil maintained on a smaller seale by a third generation member, J, E. Frowde Seagram, but training of his horses is carâ€" riled out at Fort Erie. f The Seagram Stables (were perhaps the bestâ€"known of the family‘s sporting interests, Established by Joseph E. Seaâ€" gram in 1888, they were the home of famous Canadian race horses until 1938 when the farm and properties were sold. The name of Seagram is wellâ€"known across Canada in sports and philanthropic circles in addition to the many fields of business with which it was associated. Joseph Seagram was a memâ€" ber of Waterloo Town Council from 1879â€"86 and was elected member of Parliament for Waâ€" terloo North in 1896. In 1911 the company was inâ€" corporated under the name Joseph E. Seagram and Sons, Ltd., â€" with â€" Mr. Seagram‘s son, Edward F., Norman and Thomas W., working under the dinection of their father. William Roos, a brotherâ€"inâ€" law of George Randall, bought an interest in the firm about that ~time. Later, when Mr. Seagram purchased the comâ€" bined interests of Hespeler and Randall, the firm operated for a period as Seagram and Roos, before the latter sold his interests to Mr. Seagram. after his interests while he visited Europe. fGotvkinmed on Pagre 3+} Waterloo Ontario, Thursday, June 20, 1957 they hired Clifford N. Hall,| Wate who is presently engaged in | tnd â€" the same position. this In the early 1980‘s, the Waâ€"| every terloo body, then known as Of the Board of Trade, had a| Chan meager membership of© 125,| cated not too many of whom were ) the > very active. Membership fees| ing made a grand yearly total of| of th #$125.00 or one dollar for each | sistan member. By 1956, the memâ€"| many bership had jamped to ns’goc # anmembers with fees at that time | with? _ Originally no secreatry was _ employed by the Chamber, but in 1929, J. A McCorkindale was taken on as a part time secretary. A. .M. Snider was viceâ€"president at that time.and William Henderson served as president. One year later, Mr. Snider® became president, fillâ€" ed out his one year term‘ and then took back the presidency, bwenty years later It was durâ€" ing the completion of his term in 1952 that the Board of Diâ€" rectors decided to employ a ful _ time secntary-mnnager.‘ On the first of May, 1952, Its first president was also one of the original owners of the Waterloo Chronicle, Chrisâ€" tian Kumpf, father of Ford Kumpf, who a number of years later, also became presâ€" ident of this body. Had No Secretaryâ€"Manager Waterloo C of C Shows Big Member, Activity Gain Waterloo‘s Cham ber of Commerce has come a long ways since it obtained its original charter back in 1890. Offices of the Waterlos Chamber of Commerce are lo« cated on the second floor of the Waterloo city hal buildâ€" ing Here Cliff Hall, manager of the Chamber, and his as sistant serve the public im many and varied ways. Yor got a problem they can help Now successful as a going organization, the W a t e rloe Chamber of Commerce has spread its activities to include many â€" Agricultural â€"activities such as the Holstein Breeder annual black and white show and the Waterloo soil and crop improvement annual seed fair. The Industrial Committe of the Chamber under the chairâ€" manship of Ron. Buddell is deâ€" dicated to the enlargement of Waterloo‘s industrial picture tnd have as an objective for this year, ‘a new industry every month. totalling over $4,200 Form Water Resources " During the time that Mr. A. Thom, former president of Waterloo Manufacturing held. the Chamber _ chairmanship, the Waters Resources Comâ€" mittée was set up. This event ually became the Waters Re sources Committee of Southâ€" western Ontario with A. M. Snider as president The work of this committee was so efâ€" fective that Mr. Snider was appointed to the chairmanship of the Waters Resources Comâ€" mission for the Province of Ontario. PAGE SEVENTEEN