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Every place of business has an advertising budget If they haven‘t they definitely should have. The next time you are tempted to buy advertising in a questionable publication, stop and think of your budget . . . you could be treating it and your business unfairly. The next time some brightâ€"eyed boy comes to you with an adâ€" vertising scheme of which you are not sure, tell him to come back. Then sit down and analyze the proposition he has made you. Will you get any good from placing an ad in the sheet he represents? If you do place an ad, areiyou sure that such phcerr;ent will not actually do you harm? There are some publications that your name would be far better left out of. The sign of the times was also evident in another direction; during the first eight months, 52% more sales were financed (new "and used) compared with the same period last year. Possibly the same advertising schemes would not work nearly so well in a large city like Toronto. Here the average merchant and business man knows little of his city‘s business. Each individual is sufficient unto himself in the larger places, but in a place like Waterâ€" 1oo, everyone must pull together. The appeal to their public spirit or patriotism is what usually upsets these otherwise "hardâ€"headed" business men. Particularly is this true in this locality, where every business man has a direct role to play in building up the community. Actually, most of these societies would be far better off if they asked for a straight donation. In most cases, a donation is what the donor is giving and the possibility of him receiving even a small return from his advertisement is very remote. It seems amazing that most of the victims of "paid" advertising are merchants. These men know the value of good advertising. Despite their knowledge they still contribute. There are exceptions, of course, to the present run of useless advertising schemes. Local service clubs, societies, school papers and magazines, and a few others of this type, purely local in character, do have readers interested enough to warrant advertising in their publications. & The names of many new merchants and business firms have been added to these "sucker lists" . . . and the salesmen are wending their way over the Twin Cities soliciting for these publications, many of which are questionable. Everyone is happy with the exception of the merchants who are paying and paying, but getting no results. _ After the first World War these cities received an influx of smooth talking salesmen who were selling advertising in booklets, books, pamphlets, programmes, etc., etc., etc., and the same influx has started again. ' The "smart boys" figured then, as now, that if they could appeal to the "public advertising" sense of those they were soliciting on their "sucker lists", they could sell advertising by the bale. In the handling of guns, first and foremost it‘s the state of mind that counts. Well fortified in this respect our observance of the ’ rules (with which all hunters should be acquainted) becomes a matter of course. Thus we stand in no danger of committing inadvertent suicide or of murdering our best friend. Flyâ€"byâ€"Night Artists on the Job Again Fancy prices for used cars are just about a thing of the past. Overâ€"list premiums are over, except on a few lines. Used car dealers are only offering more than original prices for hardâ€"toâ€"get Americanâ€"made Buicks and Cadillacs and stripped Chevrolets and Plymouths. In the case of the latter, the premium is seldom more than $50 against $200â€"$300 a few months ago. What‘s more, the cars have to be brandâ€"new and shorn of expensive extras. The downward trend was also evident in fullâ€"page ads announcâ€" ing special sales and in a slow ‘but steady price drop. A queer and mysterious fact stands out from this record of incendiarism. Of the 20,047 total, twoâ€"thirds of this firebug activity took place in but seven of the 41 states reporting: Alabama, Florida, Louisiana, Mississippi, Missouri, South Carolina and Texas. Is this a statistical freak? Is protection in these states that far from adeâ€" quate? Are they plagued with lumbering wars? Or is the urge to see woodlands go up in smoke a local phenomenon? At any rate, one cannot read these statistics without becoming increasingly convinced that forest fires are rarely calamities of nature, beyond the power of men to prevent. During 1948 there were 67,775 fires in forests under some form of organized protection. Of this number, 63,383 were manâ€"caused â€"only 4,392 by "nature". Worst still, 14,987 are charged up to smokersâ€"carelessness on the face of it, completely avoidable, as any woodsman knows. And this is shocking: 20,047 forest fires are listed as incendiaryâ€"set deliberately. The dweller in canyons of brick and mortar sometimes recoils as sharply as does the man who lives near the woods from a picture of fiery destruction in the "forest primeval". Both ought to do some recoiling from the picture drawn by 1948 statistics of the American Forest Products Industries, and to do also a little soulâ€"searching as to the part each may have played. The rules and commandments for safe handling of firearms are generally known, and well publicized at this season. But without the right attitude of mind to inspire their observance, these rules are void of effect. Therefor® we repeat, let us first set ourselves in the right mind, lest we carelessly mishandle these weapons. They are comparable to dynamite: no one would carry it around without an everyâ€"minute consciousness of its presence and the need of care, for it is a potential killer. Armly that, so far as they are concerned, nothing shall be killed except the game they set out to bag." We are reminded that accidents with firearms may be attributed, [ almast without exception, to a wrong state of mind. "Firearms are lethal things; they are designed to kill. Let all sportsmen resolve With the hunting season in swing, let‘s be sane about the handâ€" ling of gunsâ€"for the tragedies that attend this annual influx to the woods are a serious reflection upon our intelligence as human beings. ‘ $1.00 per year in Canada; $3.00 per year outside Canada copies 5 cents. M-mmmmo‘uwgmun THE WATERLOO CHRONICLE Let‘s be Sane About Using Firearms "* * will appreciate the comnvenience of our location CEdtward ©. Good Q’ Car Honeymoon Over FRIDAY, NOVEMBER 18, 1949 Who‘s to Blame? â€" Mr. and Mrs. Arthur Rahn and Mr. and Mrs. Clayton Miller of Waterloo were Sunday visitors with Mr. and Mrs. Edward Geisel and Mr. and Mrs. George Miller. Mr. Kenneth Israel of Kitchener spent the weekâ€"end with his parâ€" ents, Mr. and Mrs. Harold Israel. Mrs. Chas. Winfield is spending a few days with Mrs. Geo. Forbes at Elmira. Mr. and Mrs. B. C. Woods spent Sunday afternoon with Mr. and Mrs. Jos. H. Woods at Waterloo. Mr. Harvey Melitzer spent last week near Oakville. Mr. Amos Brubacher held a sale of Tuesday and expects to move to Elmira in the near future. Mr. and Mrs. Brubacher have been reâ€" sidents of the community for some years and their many friends exâ€" tend their best wishfi as they leave for their new horke. _ _Mrs. Walter Letson is spending several days at Mt. Forest to atâ€" tend the funeral of her father, Mr. Jas. Herriott, who passed away early Tuesday morning. Mr. Letâ€" son and family also attended the service on Friday. _ _ Mr. and Mrs. Ken Thompson, ; John and Bill, spent Saturday in | Toronto. I Mr. and Mrs. Harry Heibein and son of Waterloo were Sunday visiâ€" tors with Mrs. Olive Heibein. The West Montrose Farm Foâ€"| rum met at the home of Geo. Shoemaker on Monday night withf a good attendance. The subject under discussion was “Recrea-i tion". ‘ Mr. and Mrs. Archie Letson of Kitchener were visitors at the home of Mr. and Mrs. Byron Letâ€" Mrs. Robt. Kirk of Leamington is spending a week with her faâ€" ther, Mr. Rhodes Letson and sisâ€" ter, Mrs. Sheldon Melitzer and Mr. Melitzer. cream grading West Montrose : Fiftyâ€"five employees of the New( Dundee Coâ€"operative Creamery | Limited and their wives atâ€"| tended the annual banquet of the . Grand River Buttermakers Clubf which was held at the Royal Hoâ€"| tel in Guelph on Thursday night.‘ A large share of the prizes awardâ€" ed during the eveningâ€"came to the ; local men as follows: James Cressâ€" | man, high aggregate in butter and cream grading; Manager Roy Gildner, second high aggregate in ‘butter and cream grading; Allan Cressman, first in cream grading; Lawrence Hoover, second in butâ€" ; ter grading; Secretary Anson‘ Lang, third in cream grading; Roy | Parker, fourth in cream grading; and Roy Tschirhardt, fifth in Elmer Rosenberger of Macleod, Alberta, is the guest of Mr. and Mrs. L. K. Bingeman while visitâ€" ing relatives in the community. _ Mrs. Edmund Koehler assisted by her daughter, Mrs. Emmerson Harper entertained the local softâ€" ball team at a chicken dinner at the formeris home recently. Harâ€" vey Einwechter, manager of the team proposed a toast to the playâ€" ers which was repsonded to by Roy Parker. _ The schools were closed on Friâ€" day for the Remembrance Day holiday. _ o . to the flag. Principal Dilworth gave a talk on "The Meaning of Remembrance Day" and the Naâ€" tional Anthem was sung in closâ€" ing. _ A Remembrance Day service was held by the students of the Continuation and Public Schools at 11 a.m. on Thursday, before the Memorial Plaque in the main hall. Principal R. G. Dilworth of the Continuation School presided and "O Canada" and "The Maple Leaf" were sung in opening. Wayne Einwechter read "Recesâ€" sional" and Shirley Knarr recited "In Flanders Fields". Two minâ€" utes of silence were observed folâ€" lowing by the oath of allegiance A candleâ€"light missionary playâ€" let entitled, "Radiant Lights in Inâ€" dia" under the direction of Miss Sylvia Bock was presented at the ‘ November meeting of the Baptist Mission Circle which was held at (l.he home of Mrs. Fred Poth on Wednesday night. Those taking part were Mrs. V. E. Dinger, Miss Irene Holst, Miss Emma Lautenâ€" schlager, Mrs. Thomas Pacey, Mrs. Roy Gildner and Mrs. Emmerson Harper who portrayed the parts of missionaries in India. The preâ€" sident, Mrs. Gildner occupied the chair for the meeting which openâ€" ed with a hymn sing. Mrs. Clarâ€" ence Hilborn led the worship pe-{ riod, reading Psalm 107 as a scripâ€" ture lesson. Mrs. Harper favored with a vocal solo. Mrs. Dinger gave the missionary news and also read a letter from Miss Verna Schade missionary in the Belgian Congo. â€" _ I New Dundee : â€" Tackling world road traffic problems, a &x. cenferenc« has agreed on an international road trafic convention which eventuaily would help motorists in all countries. The convention sugâ€" gests the adoption of a simplified international By Mrs. â€"B. C. Woods (Chronicle Correspondent) By Miss Miriam Hilborn (Chronicle Correspondent) U.N. Drafts Traffic Convention Mrs. Art Rickert of Kitchener spent Saturday at the home of her mother, Mrs. Charles Hatt. Jim Ayres of Toronto spent the weekâ€"end at the home of his parâ€" nv:s, Mr_. and Mrs. George Ayres. _ Mr. and Mrs. Fred Hobbs and daughter Earla spent Friday at the home of their daughter and sonâ€"inâ€"law, Mr. and Mrs. Earl Massell of Preston. Mrs. Ted Wolfe and daughter, Dorothy, spent Saturday visiting in Kitchener. John Perine of Buffalo spent the ;Meek-end at his home in the vilâ€" age. B ons Mrs. Wm. Teet has returned to her home after spending a week at the home of her daughter and sonâ€"inâ€"law, Mr. and Mrs. Clifford Hall of Greenfield. Alfred Boll of Toronto spent Sunday at the home of his broâ€" Sunday a ther, guo. Miss Sherrie Tilt of Hamilton spent the weekâ€"end at the home '(I)‘f her parents, Mr. and Mrs. Chas. ilt. Members of the Women‘s Assoâ€" ciation of the United Church held their business meeting at the home of the Misses Pauling and Susie Eschleman with a good atâ€" tendance with Miss Susie Eschleâ€" man in the chair Lunch was served by the hostess at the close of_t_he meeting. Mr. and Mrs. Fred Potter and family have moved their houseâ€" hold effects to Blair where they have purchased the home recentâ€" ly occupied by Misses Irene and Annie Paulitzki. Frank Pearcey and May Pearâ€" cey were visiting the home of their brother and sisterâ€"inâ€"law on Wednesday. _ _ _ Harold G. Meyer of Waterioo was a business visitor in the vilâ€" lage on Wednesday. _ _ By Mre. R. Jones (Chronicle Correspondent) Mrs. A. G. Wolfe and Mrs. Ted Woife were visiting in Galt on Tuesday.. Mrs. Charles Reader was visitâ€" ing in Galt on Wednesday. Doon : KÂ¥DRY CLEANING Far Superior THE W ATERLOO (Ontario) WATERLOO CASHâ€"ANDâ€"CARRY STORE LOCATED AT 37 KING ST. N. (NEXT TO THE POST OFFICE) driving permit which would be honored everyâ€" where. The above exhibit of driving permits issued by 40 countries shows the necessity of reaching some form of simplification and greater uniformity in driving permit requirements. 4 CONVENIENT CASH & CARRY STORES ARE READY TO SERVE You In WATERLOO: 37 KING N. â€" in KITCHENER: 135 OTTAWA $. â€" 12 DUKE E. â€" 327 KiNG W xÂ¥ SHIRT LAUNDERING None Better Misses Marjory Kocher, Bernice Dahmer and Janet Helm and Massrs. Joseph, Harold and Floyd Kocher all of Waterloo spent the weekâ€"end with Mr. and Mrs. Lawâ€" rence Kocher. Master Benard Volimer had the misfortune of having several gashâ€" es in his head in an accident while at play last Thursday in school, bu_t is fee_li_r}g better at prescut.. _ Mr. and Mrs. George Basler, Mr. and Mrs. John Schiebel and Mrs. Mr. Jack Hanley of Elmira spent the weekâ€"end at his home here. Mr. Leo Giradot is spending a few days with his aunt, Mrs. Pauâ€" line Schedewitz. Mr. and Mrs. Cecil Mader Jane and Richard and Mrs. Gordon Stauffer and Mrs. Bowman visited éelatives at Fisherville on Tuesâ€" ay. Miss Joan Monaghan returned to her home in St. Thomas after spending two weeks with her uncle, Rev. M. D. Monaghan. _ Mr. and Mrs. Edward Voll of near Linwood spent Thursday with Mrs. Catherine Gohl and Mrs. Pauline Kocher. Farm Forum met at the home of Mr. and Mrs. Melvin Becker. A number of local people atâ€" tended Commencement of the "Rockway Mennonite High School", Kitchener on Friday evening. Among the group of graâ€" duates was Miss Norma Detweiler of this district. Commencement services were held in First Menâ€" nonite Church with a large crowd of interested folks in attendance. Commencement address was given by Mr. George R. Brunk, a teachâ€" er_at EM.C., Harrisonburg, Va. , Hesson : Farmers Club met at Riverbank School on Thursday evening. Breslan:: By Miss Marina Schiebel (Chronicle Correspondent) By Mrs. Roy Schiedel (Chronicle Correspondent} K HAT CLEANING T he Finest CHRONICLE Mr. and Mrs. Milton Reist and Mr. and Mrs. Lloyd Reist of Kitâ€" chener spent the weekâ€"end with Mr. and Mrs. Sidney Reist. Mr. and Mrs. Jerry Weiler and son Joey returned home to Walkâ€" erton Sunday after spending a l\'?veek with Mr. and Mrs. Sidney eist. Mr. Cleon Knoblauch of Kitchâ€" ener spent the weekâ€"end with his father, Mr. Jake Knoblauch. Mr. and Mrs. Charles Baler and daughter Nancy Ann of St~atford spent Sunday with Mr. and Mrs Melvin Hanley. Mrs. Joseph Moser and nieces Lorraine and Mildred Moser, teâ€" turned home after spending a threeâ€"weeks vacation with friends in Windsor and Detroit. Mr. and Mrs. Wilfred Voll of Carthage spent Sunday with Mr. and Mrs. !fiwin Vollmer. Refina Denstedt spent Thursday in Listowel. THE ROYAL BANK OF CANADA Many of your fondest dreams are centred in your children,. You want them to have a good education, to develop their special talents, to have a good start in life. And so you plan . . . The things you hope for.so often depend on how well you save. Now is the time to set up a savings plan which will help you achieve the things you want most. Today is a good time to start £ Royal Bank savings account. Hoping for something or saving for it? When you wear clothes dry cleaned by Newtex you actually feel cleaner and look better groomed. We pay particular attention to stubborn stains and corâ€" rect sizing. Newtexâ€"cleaned clothes hang right, ARE right. Twin City people who are in the know will tell you that we are "Preferred By Particular People". You‘ll find a friendly welcome at WATERLOO BRANCH O â€" â€" 0 K. 5. DIAL 3â€"3683 For Newtex Service. .. AND YOU‘LL FEEL FRESHER â€"â€" LOOK BETTER! Shirt Launderersâ€"Dry Cleaners NEWTEX Monday Tuesday Wednesday RECEIVED 3 Day Service H. S. BEVERIDGE, Monoger ind Kitchener YEARS OF SERVICE . . . lhe “Royal". | _ OPTOMETRIST 102 King W. Phon Eyestrain Causes Headaches Thursday Friday Saturday C. F. PRICE READY , November 18, 1949 2â€"1936