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THE WORLD‘S WEEK _ _ ‘"It is wellâ€"nigh impossible to give an accurate idea where the front line is," a military spokesman said, "but it can be assumed that some British forces already ‘have crossed the border." (Cotinued from Page 1) quaint farmers with the Federaâ€" tion‘s activities and aims. CAIRO.â€"British forces were reported tonight to have carried their light‘p'i‘ng_ deseg"t offensive over the Egyptian frontier into Libya. â€" COUNTY PLOT AGAINST PETAIN In the "particularly heavy" attack on Bardia, the communique said, the British fliers planted their bombs despite opposition from about fifty Italian combat planes. Al BRITISH FORCES IN LIBYA LONDON.â€"Reuterslathe, Free French new@ agency, said that there had been a plot to stage d‘etat against Marshal M renaier of tm Timny Coverpment by onlicing his, 1o P-.*.-hgz‘ mfinvmwmm-mmm \ news agency said the plot against Petain was aimed at forming a Government under Pierre Laval, ousted viceâ€"premier, and containing friends of Otto Abetz, Hitler‘s representative in Paris. "If the public played the game BOMBS IN SWITZERLAND 100 cent, tt:hh.w of state BASEL, Switzerland.â€"Four ns were killed and vldm tively _ simpl lution," damage was done when lo.aerialmexplodedintheh‘-nd ’Wm. Geiger ofd'.m wlk. just before midnight last night. itich a meeting of the local board of mbomblwerebelxevedtohlvebcendroppedbyflnthhnidcuMm’wmy The board disâ€" ghuk.i,ngcuthhbhcked-outcitymtheGermnbordutormdthdrw.me azi ves. tion â€"referred members 0‘:1ejbombl'il>l’edthrouBh‘h@"e“"“‘l"‘n“"""'“"“b‘"“"""""i ::vm council .thi’h last -Iz without casualties. e MWn o mpnnlinohham (ablacct Camimimnsel se In addition, friends said that Mrs. Howe wasn‘t "a bit worried" now about her husband, Munitions Minister C. D. Howe, who, with a group of assistants was aboard the liner Western Prince, which was attacked by a submarine 400 miles off the coast of Ireland Saturday morning. It was reported that the rescue ship was proceeding to an Irish port with the survivors, and would dock some time tomorrow. _ _ Others in the party, all of whom were reported to have been rescued, were: Colonel W. C. Woodward of Vancouver, an executive assistant; E. P. Taylor of Toronto, Director of Munitions Production, and Hon. Gordon Scott of Montreal, financial assistant to the Minister. LONDON.â€"The Air Ministry announced that the Royal Air Force had bombed "all Italian landing grounds and airdromes in the advance area in the Middle East," including the Libyan coastal base of Bardia. . ; UnE DOmP IIppEU LNICU@I LNC UENLIMI LMIIW ET EMMDNOM NWY EARRUCER m mn .t m ]-‘ M. without casualties. * Tth,: mol:tu%n asked approval of Monday idea ne government lookâ€" ing t;“‘:nd th:mi d‘::. to achieve a w TROO! healthy nation. / No TO NAZL PS "Where some people are worthy BERNE, Switzerland.â€"A reported German attempt to send Nazi) of such treatment as would be proâ€" troops through France to Libya and Greece to help Italy without| vided under state medicine, others, disturbing the Italian home morale was declared to have been rebuffed|through their indulgence are not," by France with a flat "No" from Chief of State Marshal Philippe Petain.\declared Dr. Geiger. He asserted BOMB ITALIAN AIRDROMES WATERLOO Theatre z â€" ADDED ATTRACTION â€" LADIES PLEASE NOTE â€" Silverware and Glassware Nightsâ€" "Treasure O‘ Gold" Dinnerware Free Parking Cor. Duke & Ont. Sts. Pb e®m ~" _ _ _ _ _ _ L 0 . C1 { MA | Ansticas awantet Je3 mc A okthce mce . BarTon N '& i mecanessauce senmett e a cOnit® > pmmmmmmnmmanpmmmenmet :( revmventment Silverware every Thurs. and After Sunday Midnight Preview 12.05 a.m. and Monday, Tuesday, Wednesday DECEMBER 23 â€" 24 â€" 25 _ ‘KNUTE ROCKNE ‘Nobody‘s Children‘ Mr. Taylor said the meeting was Thursday â€" Friday â€" Saturday DECEMBER 19 â€" 20 â€" 21 MISCHA AUER â€" NAN GREY comE! BE GAY . .â€" t :." a rollicking good time! & : r ‘é,‘\') Shirley D ) tempur y OAKIE \.".\7 J‘ * Ali) n 5 , \% E C â€"â€" ADDED ATTRACTION â€"â€" Pat O‘Brien â€" â€" Gale Page llonalq Reagan in yoOUNG PEOPLE RICHARD DIX in "Cherokee Strip‘ FRI & SAT. â€" DEC. 20 â€" 21 "MARGIE" OTTA EDITH FELLOWS in THE MANAGEMENT AND STAFF Wish All A VERY MERRY CHRISTMAS to the Ladies every Mon., Tues. & Wed. ADDED ATTRACTION â€"â€" 126 tomnceted with the moving of the remaine of Napolcon‘s mo nvmbm,@m-hfi%_w mc oe i GREENWOOD in Charlotte MON MATINEE WEDNESDAY DEC. 25th at 2 P.M. Preston‘s reeve in 1941 will be Arthur Eltherington while Charles Talbot has been returned as deâ€" puty teeve. Waterloo‘s reeve and deputy reeve will be H. E. Ratz and Herman Sturm, respectively. In Waterloo township, expert observers look for an acclamation for both Reeve Lorne B. Weber and Robert E. Cowan, deputy Teeve during 1940. With Reeve Charles Schuett reâ€" tiring from council after long and faithful service, it is expected that Herbert Strebel, his deputy for n;:;ny years, will assume the reeveâ€" ship. have stiff opposition this year in the person of Arthur H. Zilliax, prominent Elmira lawyer. MAY BE TUES The president, E. C. Hallman, presided at the meeting. Directors present were: North Dumfries, J. S. Knapp, N. G. McLeod, W. J. Kinnaird; Waterloo, Howard Gies, Oliver Snyder Lloyd Dessler, E. C. Hallman; Wilmot, William Witzel, Henry Bowman and Wilfred Schneller; Wellesley, Ed. Schott, J. C. McKavy; Woolwich, Herb Strebel, Kenneth Betzner; E. I. NMcLoughry, agricultural represenâ€" titive, was also present. advised that about last November Ist, the Dominion Government authority had planned to peg the nrice of butter at about 30c a pound. The Provincial Federation had conferred with the Dominion Department of Trade and Comâ€" merce and had convinced the govâ€" ernment the price should not be pegged below 40¢, he claimed. This meant slightly more than $1,000 extra on cream cheques in We%rf loo County during November, . Taylor contended. SOUIHU DL | PAGD VALD Untamed Ruler. of. a Primitive Paradise! EDWARD SMALL presents MLAGLEN â€" HALL â€" FARMER ©3 «Continued trom Page 1) ADDED ATTRACTION â€" ‘ontinued from Page 1) THUR. FRI. â€" (Only) Three officers who distinguished themselves in the Great War, and two of whom are at present overâ€" seas, were appointed this week to command the Infantry Brigades of the 4th Canadian Division, organiâ€" zation of which is nearing compleâ€" tion. Lieut.â€"Col. J. B. Stevenson, E.D., of Vancouver, now commandâ€" ing the 1st Seaforth Highlanders of Canada overseas, will return to command the 10th Br'ilgade; Colonel Alan M. Thomas of Toronto, comâ€" manding the 6th (Reserve) Infanâ€" try Brigade, is to command the 11th Brigade in the field, and Lieut.â€"Col. Vernon Hodson of Lonâ€" don and Toronto, now commanding the Royal Canadian Regiment overâ€" seas ,is comlng back to command the 12th Brigade. These officers will assume the rank of Brigadier with their new appointments. 3 New Brigadiers In Canada‘s Forces "Well, if cutting off our annual banquet is going to reduce the exâ€" penditures by that much I‘m in favour of "chucking" it for good," laughed Reeve A. W. Hoffer, pointâ€" ing out that council had not been invited to dine at the institution this year. It had been a custom until this year. Refuge Home Costs Drop $7,000 in 1940 Reeve Walter Hostetler told county council Wednesday that House of Refuge expenditures deâ€" creased $7,000 in 1940. He is chairâ€" man of the board of management of the institution. diseases in Waterloo, in 1940, to date, secretary of the board, N. G. Bolduc reported the following cases: paratyhpoid fever, 1; Gerâ€" man measles, 5; erysiplis, 2; meaâ€" sles, 74; undulent fever, 1; scarlet fever, 14; chicken pox, 85¢; whooping cough, 5; mumps, 8; tuâ€" berculosis, 2; and clinic cases, 4. The financial report of the board for the year carries a surplus of 3300. according to Secretary Bolâ€" uc. The average total mil@ and cream consumption per day in Waterloo in 1940 from September The board laid the question over until the January meeting. Waterloo‘s milk production from September, to date, this year, showed an increase of 1,340 pints per day, the board of health was told by Dr. C T. Mader of Waterâ€" loo, provincial milk and food inâ€" spector for the Twin City, and a member of the board. â€" Waterloo in 1940 from September to December, was 6,780 pints per Will Bring State Medicine lution referred to members by |‘ = town council at its last session. The resolution asked approval of Ottawa, 11 theide-otflmmernmmtlookâ€"mwb’_ * ing after the sick, to achieve a|De@r Sir:â€" healthy and united nation. 4 '“u"'m‘ _"Where some people are worthy | SPecting difficul In the report on communicable So Stated Dr. Wm. Geiger at Waterloo Board of Health Meeting; The Doctor Claimed Too Much Spent on Luxuries, Too Little Upon Necessities, 0697 l Of excess profits, seventyâ€"five per cent. were earmarked for the government. Standard earnings were to be determined by averaging previous years operations. Nor was business to be permitted to allow its costs to get out of line. A corporation executive who increased his adâ€" vertising budget beyond a reasonable estimate of anticipated sales might not only be conâ€" sidered an unpatriotic soâ€"andâ€"so but also the government auditors might not accept as an expense the appropriation he had already spent Despite chronic grousing for grousing‘s sake, no one really minded paying taxes and more taxes until it hurtâ€"a lot. But one little problem most businesses face was this:â€" in order to pay more taxes to help win the war, they had to sell more of their goods or services. Now, at a time when war industries are humâ€" ming, employment up and competition keener, the need to advertise more to sell more (the sale of those products not being discouraged by the Government) becomes even more vital. But, for the most part, the panic did not last long. By 1915, general lineage was back to normal and it stayed that way. This time things are different. World War II was scarcely under way when government closed in on business with both hands on the controls. Imports, foreign exchange, costs and profits were closely scrutinized, restricted and taxed according to the part each could play and pay to help win the war. When "war broke loose in 1914, what it did to national advertising in Canada was just too bad. Contracts were cancelled, right and left. In fact, some few companies never did get around to advertising again because by the time the war was over, people had forgotten all about them and their products. The ‘board of directors of the Waterloo County Health Associaâ€" tion, operating Freeport Sanaâ€" torium, decided at a meeting Monâ€" day night to consider the purchase of a new Xâ€"ray machine for the sanatorium early next year. Dr. E. N. Coutts, medical superintendent, reported there are 153 patients in the institution at present. | EDITORIALS~ (Continued from Page Excess Profits In Advertising County Association Consider Purchase Of New Xâ€"Ray "Article .. . newspaper regardâ€" ing member Postal Corps absoâ€" lutely false. Canadian Military Headquarters has no knowledge of charges against members of C.A.S.F. for irregular treatment tobacco parcel with in. " As previously mentioned,, we are only too wi.l.lhfinto deal with all legitimate enquiries, but we are anxious to avoid illâ€"considered criticism which only adds to the distress of relatives who are enâ€" deavouring to maintain a continuâ€" ous contact with their boys overâ€" seas. The Pastmasterâ€"General has been kept informed of the reduction in these complaints due to the coâ€" operation of the press and the Deâ€" partment takes the opportunity of again expressing thanks for your assistance, â€" _ W. J. TURNBULL, packages of cigarettes mailed to overseas troops. lmmediately upon ipt of the complaint the Postâ€" master General cabled full parâ€" ticulars to Canadian Military Headâ€" quarters, Great Britain, with the request that an immediate and thoroufh investigation be made. The following is a cabled summary of the admissions made by the Lieutenant expressing his apoloâ€" gies and regrets. â€" "Lieut. . . . of . . . Regiment _ interviewed re nonâ€"receipt toâ€" bacco shipment by mail. Exâ€" presses entire satisfaction with mail service. Personal mail reguâ€" larly received. Complaint based entirely on idea that he and others should have received greater number cigarette parcels. Has absolutely no evidence to } offer in support of his complaint â€" and cannot give details of shipâ€" | ment of parcels for himself or | others. Unit handling of mail | satisfactory. All parcels being . listed before delivery. Delay in investigation due to remote locaâ€" tion this officer." Case No. 2. A newspaper item recently was published in a Canadian paper‘ containing references to thefts‘ from the mails by soldier members‘ of the Military Postal Staff. Again the oomlfilaint was cabled to Canaâ€" dian Military Headquarters, Greati Britain, and the reply °is self-‘ explanatory. The cablegram reâ€" ceived from Military Headquarters | Mail Misbandled . |%..2"327futhes utd s Jan. 10, it will be the fullâ€" â€"â€"â€"â€"ouunnpserseqirmmmeâ€"gomâ€"â€"â€"â€"â€">= | drees route manch of the&:udow'!‘l;e The njz."::g"’ Atth December, 1940. 8?.':"%'., of the gm City late specting difficulties arisi 51""5‘06(.- take this afternoon. Lieut.â€" nectio':‘vnh the safe ?evu?u?: Col. fi%edtmt;‘* willll then mail overseas, mfiect roops. Farewell talks mwtmunbk w..ml"..uu- will be given by the colonel, Capt. uest of Honourable W. P. Muâ€" willbecivenbithecolonel.cx m Postmaster General, hrin(ha the Rev. Finlay G. Stewart, to your attention, as a matter of testant chaplain, and Don Macâ€" interest, two cases which have just\ Laren. _ Presentation â€" will take come to hand. ~ place of crests andâ€"awards to those Case No. 1 who won athletic and other comâ€" A Lieuienant of a Canadian overâ€" petmon_:. seas unit:rutso‘mcent:d at th; ‘ nonâ€"receipt of cigare parce that at Iug own expense houbled,gllnnl' gl qq R7A ‘h Deny Charge That (Public Relations Branch, Post Office Department, Canada.) { “r:e-nt lettgl te-lukFo .l“q e e ho eafa d.iv.rwu':l\f Col. he cabled T General Mr. and Mrs. E. H. Arnold of Kitchener were guests of the latter‘s parents here on Sunday. _ Walter Kaufman and E. Schultz visited at Knollwood Camp, Kitchâ€" ener, recently. _ __ _ __ _ ole Mrs. John R. Dietrich spent a few days with her daughter, Mrs. Alâ€" fred Dietrich, St. Agatha. _ _ _ _ ‘P;{v;"fi;ley Herner of Baden was 3 business visitor here on Thursâ€" MYe on on o l . Personals. Over the past few terms, local officials have taken steps to place greater emphasis upon training students for employment. County treasurer Samuel Cassel reported the county in "splendid conditior" and revealed the bank overdraft has been reduced from 556,000 to $40,000 in the past year, despite heavy expenditures. Only three students returned to their country homes to take up farming. . o_ â€" c Twin City factories took the greatest number of students, 129, while 114 are now employed in offices. Twenty boys entered banks. One student is in enginccrins work; two are service station operâ€" ators; one a telegrapher; two are draftsmen; one a manager; one an undertaker; one student entered a laboratory, and three are domesâ€" tics. The balance of the students entered a wide variety of jobs from laborers to nursésâ€"inâ€"training. Rise In Employment Amongst Graduates Of K.â€"W. Collegiate Principal R. N. Merritt announces that 341 students of the Kitchenerâ€" Waterloo Collegiate Institute have found employment since they left school last summer. This repreâ€" sents a strong upâ€"swing in employâ€" mfient of youth, figures show. â€" Continuing school at either uniâ€" versity or business college are 81 students. Fourteen of the graduâ€" ating students have been accepted for enlistment in the army, the navy or air force. It is reported that only 37 students are unemâ€" ployed or working at home. _ _ To date, fortyâ€"five and a half miles of snow fence have been erected. An additional five miles of fence was purchased this year, the engineer said. The county has expended $11,096 or 65.30 cents per mile on snow fighting for the 1940â€" 41 seagon, which includes purchase and erection of snow fencing, snow shovelling andâ€" purchase of snow plowing equipment _ _ _ Spend, $159,874 On County, Tp. Roads At Knollwood Park Exactly $159.874.08 was spent on county and township roads during 1940, D. J. Emery, county engineer told Waterloco _ county council, Wednesday. Receipts _ totalled $163,059.00. _ â€" Empties Toâ€"morrow Capt. G. E. Eastman, camp adjuâ€" mgmmmmm‘ now stationed at No. 10 Militia fithwcm'mbconthk‘ way home by Saturday, when the Mr. and Mrs. Jacob Dorscht and Formal closing exercises of the n{}:fll be marked today. Durâ€" g the morning, the entire centre By W. J. Kieswetter (Chronicle Correspondent) BAMBERG Finally, remember that this war is differâ€" ent. It is a war of attrition in which sound economics and good business play a vital part. If what we have saidâ€"makes sense to you, so does_an aggressive policy of advertising and | selling, for therein rests an u;:;ben} of _Yictory. | But increase advertising to reasonable limits and what is the story? Profits and sales increase in tomorrow‘s market so the governâ€" ment stands to collect higher tax revenues. Company names and products, relations with the public will be stronger than ever when peace comes. What‘s more, as such increased expenditures might well add to the profits of the various agencies involved in the production of the advertising, the tax return on combined exâ€" cess profits stands to be even higher than if it had been collected from the advertiser alone To our way of thinking, however, there is less real danger of tax loss involved in too much advertising than too little. Don‘t do enough advertising and what happens? Sales and proâ€" fits drop off and the Receiver General loses out on taxes because the extra money just doesn‘t live there any more. Therefore, let us be clearly understood. We believe that there is good reason to increase national advertising in Canada next year. But by that we do not mean that there is any neâ€" cessity to abuse the privilege and opportunity by stretching the appropriation beyond a proâ€" per percentage of anticipated sales. We talked to a number of top rank adverâ€" tising men about all this. Without exception, they agreed with these views. However, there was a "butâ€"don‘tâ€"quoteâ€"me" rider on most of their opinions. Like us, they did not wish to expose themselves to the false impression some people might get that they were pushing their own interests to the detriment of their counâ€" try‘s. 1) Reeve A. W. Hoffer, of Elmira, suggested that the entire county council meet Mr. Hipel and the city council‘s committee, but Warâ€" den Pelz said the minister had "Why should we be called toâ€" gether to settle an issue in such a short _ time _ when Kitchener adamantly contends that it can‘t be settled while we feel as we do. We haven‘t changed our minds," Reeve Weber declared. "Mr. Hipel called this meeting at too short notice when the fact it has been hanging for four years is taken into consideration!" ‘ _ Although agreeing that _ the county should meet the city, Warâ€" den William Pelz indicated he did not believe settlement would be reached. "Unless Kitchener likes the terms we have already offered them, I don‘t see any reason to agree with them," he asserted. Reeve Lorne Weber, Waterloo township, contended that the meetâ€" ing has been called at an "inopporâ€" tune time". He asserted it should be postponed until 1941 county and city councils convene. _ _ __ _ _ (Continued from Page 1) Lucan; © Lambton, Forest; Perth, Atwood; Wellington, Mt. Forest; Grey, Kilsyth; Watefloo, Wellesley; Dundas, Chesterville. There will Simeoe. Mr. Duncan said th would be a series of five specelfi meetings during the month in the counties of Dufferin and Halton. 4â€"YEARâ€"OLD subsequently contended that the| _ ; _ _ _ _ .. _ 0_ _ 2. 0 0_ county had made certain capital |aSked for "as small a committee as expenditures without the sanction Possible". . of either city, referring particularâ€"| "I want to point out that we have ly to a new $10,000 steel bank barn no axe to grind with Kitchener and purchase of a strip of property Which we have always regarded as at a cost of $9,000. one of the main parts of the counâ€" In the past four years, many ty,." stated Reeve Walter Hostetler, meetings have been held in an New Hamburg, chairman of the effort to reach a new agreement House of Refuge board of manageâ€" and on one or two occasions apâ€" ment. â€" peared close to settlement, but each| Reeve Hostetler, however, took time the bregch widened. Late in exception to the fact that Mayor 1938, Galt city council, led by Joseph Meinzinger, Kitchener‘s reâ€" Mayor W. S. MacKay, renewed the Presentative on the board, "didn‘t former agreement with the county, attend more than half the meetâ€" asserting that "Galt is not going to ings. "I‘m sréxxfy_ the city saw fit to be led around by the nose by make that decision," he stated. Kitchener any Longer." J on en eee c enc e en e en aaneapacnmen es ces Boys and girls in the above counâ€" ties who would like to take these courses should write or telephone their agricultural representative or Home Economics coach. Mrs. Seraphim Kieswetter and sons Simon and Alvin attended the auction sale held at the home of the former‘s mother, Mrs. Theresa Dietrich, St. Agatha, on Tuesday. _ Arthur Kieswetter and Jos. Voll of Knollwood Training Camp, Kitchener, visited on Tuesday eveâ€" ning at the former‘s home here. HOLD SHORT daughters of Kitchener visited on Mrs. Clayton Steffier. Sunday at the home of Mr. and no course for girls in South Merry Christmas / Goudies Dept. Store TOYTOWN _ â€"~â€" KITCHENER GREETINGSâ€" and a lastâ€"minute reminderâ€"about the stack of gifts ready for Santa‘s pack at â€" (Cotinued from Page 1) â€" ANARNNRRRIRRRRRL | sue puts mus Zeemé MON. â€" TUES. â€" WED. "I want to point out that we have no axe to grind with Kitchener which we have always regarded as one of the main parts of the counâ€" ty," stated Reeve Walter Hostetler, New Hamburg, chairman of the â€" ADDED ATTRACTION â€" Anna Neagle "SIXTY GLORIOUS® YEARS" 112 Queen St. S. Kitchener Motorcycles And C.C.M. BICYCLES DON EB Y Open Evenings We pick all makes of G. L. BRAUN 210 King St. E. KEYS MADE All Kinds "IN NAME oNLY" Revival Tues. Carole Lombard Cary Grant 10.4§ p.m