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A BAKER BIGGER THAN HIS BUSINES Peculiarly enough, though L‘l().\'(‘l.\'i associated with the bakery business for a dozen years. during which time we had met most of the prominent and successful bakers of Canada, the writer hadâ€" somehow â€" missed the unique pleasure of making the acâ€" quaintance of William Henderson, Sr., of Waterleo, Ont., recently reâ€" clected for a second term president of the Waterloo, Wellington, Porth and _ Huron â€" Bakers‘ Association, chairman â€" of the Public : Utilities Commission, director of various inâ€" surance companies, former alder man, mayor, president of the Board of Trade, Sunday School superinâ€" tendent and generally and specificâ€" ally prominent citizen of the lesser of the Twin Cities of older.Ontaurio until a little more than a year ago, when he became the first presiding officer â€" of _ the aforesaid _ bakers‘ association by unanimous and enâ€" thusiastic â€" choice of his . fellow bakers. True, we had heard much of this Celtic citizen of the sister cities and had known him by reputation cord that, although fortified, .\ll[!â€"“"““"" genius could devise, 1 ported, aided and abetted by a fnlli Still anotherâ€" unusual fenture is| force of our advertising staff, thela slicer to take care of slicedâ€"toâ€" P Ba « h § it 7 uin‘ hk g s 6t q ep mege n m i "'("~531€:‘9.?t‘¢f7?7§«fl44\ o e ,- t"""i""w. ,;’v~ . 6 ht a F g i ® Ed ”l 581 { §E ; B1 in * L gin B lncer P Pm Ees Een Eenenenneniie PSaoignd NS Mn Reemeameaien P M‘ r" u ,\._.,“Eu‘ Cl trveld i us Sb n tA ; Coidane Beettt e P ~a 18| [3 P d «d oo es "Apppmain M Epoaal ies * m pa m PYertT i A : Femr e ons * L rus ww t t us a baker who could be depended upon to do the‘right thing under all cireumstances, but we had never had the honor of even a casual acquaintâ€" ance until he was suddenly projectâ€" ed into our consciousness ut the fourâ€"county convention a year ago, and it was not until a few weeks ago, at the second annual convenâ€" tion, that we bégan to renlize that here was a man of partsâ€"â€"a hbaker whose story might contain much that would be, not only interesting, but helpful, as well, to other bakers. Following this realization, we deâ€" termined | to beard this doughty Scotchman in his lair and try and extract from him, if nothing else possible, at least a few hints as to bow ht happened to cross the sea to become such a leading citizen in w oxtrange land. An interview was urranged and it is a matter of reâ€" cord that, although fortified, supâ€" ported, aided and abetted by a full force of our advertising staff, the JOSEPH HENDERSON O flice Manager. The Artistic Store Front Builds a Bakery Both Bigger and Bétter by Brains, Brawn and Brotherly Loveâ€"â€"â€" extraction of information was just as difficult as the tuking of anyâ€" thing else from a Scot phight be exâ€" pected to be. Howeve after an entire â€"afternoon‘s . wheedling, we succeeded in getting, not only what the newsboys call the "bones" of a story, but, incidentally, an insight into a character that is as rare as it is lovely. Driving through Kitchener and out King Street, North, into Waterâ€" loo, one finds, at number 47, west side, a store front that stands out ut once as unique and eminently uttractive. â€" Its cream stuceo and white â€" pressed brick front, with aurched windows and inset doorway with shining silver handle, the winâ€" dows daintily dressed with a very few selected bakery items, at first impresses one as being one of those exquisite little goody shops one sees more â€" particularly in metropolitan ureas, but on further inspection is ween to be but the entrance to a bakery of considerable proportions, Here is a main street frontage of one hundred and fifteen feet, on which stands a steel and brick buildâ€" ing two storeys high. Even the large sign over doorway, with its chaste white Gothic lettering, is different, and then one learns that it has been carved by the versatile hand of the propriector himself, from a huge pine timber over a hundred years old and taken from the frame of the original building when the present bakery was rebuilt and enlarged a year ago. In fact, the individuality of the man is seen in many places in the bukery. To begin with the shop arrangements were his own idea, even the radiators behind grill work childsecking a reach and open anyone‘s help; a ing the water for to prevent scale little quirks and The Scotch of It $ 5‘3‘ “"3»:\5:3&”' uh m § o «t s i. ues w ?fi Mots t oh. flfiflg% top 4. e heb drauth c, and a l turns | could de unusual Focare BY LITHGOW REID Canadian Baker and Confectioner is William Henderson, Waterloo order bread. For a bakery operating ! a retail store on the same premises,‘ this is in especially advantagious arrangement because the demand for sliced bread can be met, no matter what thickness desired. I An efficient wrapping | machine| takes caze of Sunrise Bread and| other special loaves, some of which go out wrapped and some unâ€" wrapped, the wrapped loaf bringing] a cent more than the unwrapped.| Eight ind nine cents a small (24â€" ounce) loaf is the general price at present. . An takes other go 0 Two fiveâ€"room apartments above the driving room and a modernly equipped office, housing an insurâ€" unce â€"company, are a source . of revenue that helps take care of the extensive _ frontage. A _ central steamâ€"heating plant takes care of not only the bakeshop requirements, but heats the entire building. Such was the environment in which we found William Henderson on the day of our visit, but let us see from which all this sprung. Born on the 5th of June, 1876, in | Gardenstown, _ on the â€" morthâ€"east | coast of Scotland, William Henderâ€"| son was apprenticed at an early age, , as was the custom, to William Wiseâ€", man, a baker, at MacDuff, nine milos[ from Gardenstown., After putting in | his four years‘ apprenticeship, dur-‘ ing which he manhandled the 280â€" nound sacks of flour like every other Arriving in Kitchener on the 11th day of September, 1910, he went to work for the late H. A. Dietrich, In March, 1911, he moved over into | Waterloo and started to work for| A. E. Sanderson and sent for his] family. After four and a half years the property was sold to the Bank | of Commerce and the bakery movedl’ baker, he remained as a journeyâ€" man for his fifth year, after which he worked for a few years at Ellon, was married in 1899, at twentyâ€" three years of age, and came to Canada in 1910. to the site of the presen". plant, which then had only a 66â€"foot frontâ€" Twentyâ€"four Years in Canada The Front Shop Success attended the partnership itrom the very outset and in eighteen imonths the plant and equipment had ‘been paid for and the new firm well von the way to u bigger and better uge. A splendid business was built up here and early in January of 1915, an offer to go to Moose Jaw coincided with a proposition to join Mr. C. W. O‘Donnell in a partnerâ€" ship to build and operate a new bukery in the town, This proposition Mr. Henderson refused to entertain out of respect for his employer. However, the proposition resulted in business .-\’!Lvl' about ten years Mr. O‘DO0â€" tho manager of an insurance comâ€" nell‘s bealth began to fail and BC ) puny, and the proprietor finally was unable to carry his Shm}f sls yielded to his importunities ‘m;l uctivities and on March 5th, 1928, 2 l I e after struggling along in his battle :‘(‘nt.(;d‘ .|t for the insurance headâ€" for health, the business was reâ€"} arLers. linquished to Mr. Henderson and his y . sons, who were nble to buy his partâ€" Helped Build New Kirk ner‘s interests for cash. The wix1 When the question of church years under the firm name of Wm.‘union was agitating the Kirk, Mr. U ILLIAM HENDERSON, SR “L>gm s:". : ATErLO0 Buys Out His Partner General Manager Belief in Quality Productis Matches His Passion for Public Service aud Wins Both Business Success and Popular Esteem Henderson and Sons have seen the same steady progress, culminating in the rebuilding of the entire plant last winter. Mr. Henderson married on the 8th of June, 1899, cleven years before coming to Canada, and has a family of two boys and seven girls, four of the girls and the older boy having already _ married. _ As intimated above, both boys take an active inâ€" terest in the business, William Jr., who is also . becoming a man of affairs in his home town, having been an alderman in the town counâ€" cil for the last two years, being in charge of bakery production, while his younger brother, Joseph, looks after the office. A little incident, coming as an entire surprise to Mr. Henderson at the time, will serve to indicate how this genial Scot inspires confidence and respect in "his fellows. He moved into Waterloo from Kitchâ€" ener, where he had been for a bare six months, on a Saturday, and the same evening a deputation from Knox Presbyterian Church waited upon him with the request that he take charge of a class of boys in the Sunday School. Being interested in boys, he undertook the job, and perhaps it is this keen interest in youth which he has maintained ever wince, that has kept him so youthful and full of spirit himself. Four years after taking charge of the class of boys, he became Sunday School superintendent, and has reâ€" mained in that position ever since. Indicative of Mr. Henderson‘s keen interest in his boys is the fact that when he planned the new bakery he made provision for an assembly room on the second floor, with the secret intention of establishing a club room for his boys. But the space, before the building was fully completed, attracted the attention of the manager of an insurance comâ€" pany, and the proprietor _ finally yielded to his importunities and rented it for the insurance headâ€" quarters, 4 mvoy Mes i) g;v;â€":gf o ;-ug Once launched into municipal affairs, Mr. Henderson‘s rise to proâ€" minence wasjust as spectacular as in other things. Elected as an alderâ€" man in 1919, he became reeve in 1920 by acclamation. In 1924 he was elected mayor and in 1925 was given another term by acelamation. Next, he finished the last half of a twoâ€"year term for the chairman of the Public Utilities Commission and has had the job ever since. In all his municipal career he had only figured in three elections, all the others being by acclamation. . In 1929 and 1930 he was president of the Board of Trade and is chairman of the Welfare Board. He is a Rotarian and a_ divrector of that body. He is a director in the Waterâ€" loo Mutual Fire Insurance Company and also of the Merchants Casualty Insurance Company and, as above stated, president of the Waterloo, Wellington, _ Perth â€"and Huron Bakers‘ Association, for the second time. A football player in his youth, his sporting proclivities now find an outlet in bowling and curling, but first, last and always, he is an ardent fisherman and is likely to steal off to Georgian Bay or some other favorite haunt almost any time during the season, or any numâ€" ber of times for that matter, having ibeen to the Meaford fishing grounds at least a half dozen times during ‘th(‘ past summer. Henderson was an ardent supporter of the standâ€"patters and so when his party: lost the decision by six votes, he was one of the leading spirits in setting about the building of a new edifice for the Continuing Presbyâ€" terians and there it stands today, a monument to the loyalty and enterâ€" terians and there it stands today, a monument to the loyalty and enterâ€" prise of â€" Mr. Henderson and his associates. So there are the "bones" of the} story of "Bill" Henderson, but one | has to know the man to get the real! story. We should like to tell of the many selfâ€"sacrificing and magnaniâ€" mous actions whereby this same, man, Scotch as he may be, passed| up an opportunity to make money for himself purely in the public inâ€" terests; or how he saved money for| his constituents on his own recogâ€"; nizance and personal responsibility;! or helped a friend or neighbor; hulE this story is being written with the | understanding on Mr. Henderson‘s i phickiy part, that it is to be a story about his business and not about himself, so that we are not permitted to tell of these personal matters. Howâ€" ever, as a matter of fact, there is much more that is unusual and worthy of note about the man than there is about the business, as unâ€" usual as that is. He has his countryâ€" man‘s capacity to make â€" money where others fail, yet, believe it or not, he is generous to a fault; gives both of his time and his substance without any other prompting than the natural urge to be of help to someone. It is hird to discover these things, however, and what has been recorded here is mostly the result of casual and incidental references made during the course of an afterâ€" noon‘s conversation. Yet Mr. Henâ€" derson is nothing if not frank and cordial, but he has a commendable reticence about personal achieveâ€" ment, until asked outright, and then the answer comes just as frankly and modestly as if it concerned someone â€" else instead _ of â€" himself. Asked as to how he happened to be able to guess the market correctly more frequently than most of his fellows, his answer was this: "The man _ with _ whom I served my apprenticeship was a pretty shrewd man and when I was about to terminate _ my relations with him he said, ‘I‘m sorry to see you goj you‘ve been ‘a guid lad, and I‘ve never had to speak to you once. You‘ll be goin‘ into business for yourself some time and if you never remember anything else_ I‘ve ever told you, remember this: When anyâ€" thing is hard to sell and you are ih('ing offered _ inducements _ and everyone clse afraid to buy for fear Eth(- market will go lower, buy all ye cean afford to buy, for then the market is going to go up‘." W ILLFAM HENDERSON. JR., §hit Production Manager