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E MERLOD CHRONICLE ""_i_"_'s_, A. T. TROM Vice-Prvsuit-nt and General Manager of the Water- loo Manufacturing Co., who is largely responsible for the establishment " the Sunshine-Waterloo Co, At this time the neighboring village of St. Jacobs was the home of a man of extraordinary vision; a Canadian who in the process of horo, scoping his native land as he saw it in its practically formatiye stage counted it as one of the world's most promising industrial units. Mr. E. W. B. Snider, miller of St. Jacobs, an ex- porter of Mur and a manufacturer of notional reputation. saw in Waterloo another field for his organizing talents. and here he became a power in the promotion of workshop life. The Bricker plant on reorganization lost its identity in the Waterloo Manufacturing Company. Lim- ited. Three generations of Sniders have carried on. establishing for the plant a reputation for the excellence of its farm implements, the Wat- erloo Champion Thresher leading the way into, the affections of the owners of prairie wheat Buck of this event stands a tveord of per- sistent and sustained development of industrial ideas that were uppermost in the thoughts of some of Waterloo's early industrialists. The echoes of the intermittent casting and hammer- ing that marked the operation of the Buehler foundry from 1851) to 1860 have come down through subsequent years. with a Jacob Bricker ring to it all that lasted until 1880; Levi and Jacob Bricker as partners then continuing the business. The whirl of production then ensuing, on a modest scale. was music to the ears of eager and appreciative citizens watching Wat- erloo grow. An outstanding event this year in the in- dustrial life of Waterloo County. if not in sev- eral counties, was the accomplishment of a combination of Australian and Waterloo brains, organizing abilities and wvll-thought-out pur- poses, eventualing a few days ago in the olficial turning of the first sod in connection with the erection of the new Sunshine-Waterloo factory on Erb Street West. Waterloo Receiving Business Sunshine " it Views the EMlishment of the Sunshine Combine Reaper-Thresher Plant cortf1dently Anticipating Most Stimulating Community Results from the Merger with a Powerful _ Australian Corporation, the H. V. McKay Company; The Plant Now Being Built. From the Acorn to the Giant Oak; In a Noted Watefloo Industry The (iittada.r March of ProgreE VOL 44, NO. " FOR A GOOD HOME 1fr8r_/iiitttttr7rea,t: Development In Waterlo; That the civic authorities are mindful of the value of the great proposition (which can- not but have a direct influence in stimulating business trtmerally in town) is seen in the new asphalt roadways on Sunshine Street, Dietz Avenue and Rudy Street, all leading to the gplunt. along which water, gas and sewer mains or for an investment in first Mortgages backed by A - 1 security, see . . . . . To the shaping of the policy of the Water.. loo Manufacturing Company in recent months General Manager A. T. Thom has contributed the weight of a well-stored trained mind. Mas, tering the details-a mass of them-attached to the shaping of the business to its place in the economy of things in the community, Mr. Thom (has had an enthusiastic and helpful colleague in lAssistant Manager A. Mel. Snider. whose public ’scrvice is further emphasized in his occupancy of the Presidency of the Waterloo Board of {Trade In thus reviewing the participation of gthe family-E. W. B., his son Cranston. and l grandson A. Meh-the writer holds that few i,'."::,":,?,',",.) manufacturing plants in this Prov- ince can show such acontinuity of thought and laction in management. From the grandfather lo the grandson the Snider purpose has domin- ated development. E. W. B., the founder. Ity the vision and the determination of a great builder/plus work in launching the incomparable} Public Ownership movement that has sent: Niagara-produced electric current into the fac-1 tories, homes and shops of the Province bearing testimony to the value of his enlightened citizenship. His son. Cranston, followed faith, fully in his footsteps and today the Snider spirit is exemplified in the position occupied in! Ontario's manufacturing circles by 1'srrut"i_ son. "Mel." l Various meetings and conferences off citizens and olficials have attended the ma- terialization of the plans for the plant on Erbi Street West. At the present time there arel under construction a one-storey building 500 x) 300 feet, concrete and steel employed in the" same; fireproof throughout; well lighted; and} saw-tooth roof to provide an abundance of light” A separate office building is also under way;): while railway facilities from the Canadian Paei-l, tie and Canadian National Railways are nearing‘ completion. Waterloo, Ontario N DEEDS, MORTGAGES AND WILLS DRAWN a few months! Such is the picture as citizens see it today. Little wonder that the various steps marking the transition occurring in the enterprise have absorbed much of the industrial calculation of the community. . From the acorn to the giant oak: from the 18:30 dinky shop to the present mammoth plant of the Waterloo Manufacturing Cumpanrthat will show the finishing touches in the course of lands. This was the state of affairs with the Company until 1929 when a merger in Canada between the H. V. McKay Company of Aus- tralia, internationally known as the manufac- turers of the noted Sunshine Combine Reaper Thresher marked a big advance in the affairs of the old Waterloo industry. . CRESSMAN val-mo. (ret-i-g-ii-o-iii-ns-i-r- " mo have been placed. The ttrea lends itself to community beautification and this will be provided for in the making of walks and boulevards, the planting of trees and the adoption of such other items in out-of-doors ornamentation m: the thought uud purpose of the t‘ivir Improver sug- gust. The new ndditiun to the Equitable Life Building and extensive alter, ntioms to interior and exterior calls lor an outlay of 340.000. A. K. Creumnn has had plans ll'nnrlnued on Page .9t Lincoln Scrub, contractor, has under way buildings on John Street which includes 1 four-apartment mile: 1 tlyree-upurtnwnt suite. and if duplvx "pai-tments. First and foremost in the list of undertakings that ttive citizens' cause for pride in the ever widening sphere of Waterlou's influence is the $275,000 building permit issued to the Sunshine-Waterloo Company Limited. The Globe Furniture Company. hnding the need of added facilities, is, planning for a 3-storey oMee and show room an Sham: Avenue. A fuumlry will also he erected. Indicative of Waterloo's substum tiul footing (as well as emphasizing the hopeful spirit of citizens gener- rully with respect to the value of town investments) are the many ibuilding ventures marking the pro- lgress of the town at the present itime. These ventures a tale unfolds ‘of Wuterluu's happy position in the sisterhood of towns. The onlooker cannot but come to the conclusion that General Depression has been unable to acquire any intfuenee in shaping the community’s thought and actions. There igu- holding Lat-k on the part of business, leaders In the launching and materializution of enterprises of a varied character, befitting a people committed by word and deed to an outlook that enthuses and inspires all interested in this town's welfare. NEW BUILDINGS AND hi,'rllilillill) ONES LISTED Pro'rcu E. Show. in the You". 0rerttio-some Noteworthy EItotpriIou. - Hopeful Sir" of Expunu’on On All Sid". of tho unveiled road. of tho town. The “hitter of Highway- dcelnro. Chi. " record out.“ by vary I"! "oosieiratitio. in thin Province. Th nuaicinlin in "day 10% mile. of Pot-anon! Rond- w-r-tiran, " - ctmt. In 1.2. the population " Walorloo V" 1.7.3; in 1.2.. huh pout-m. of w on. both: ' Kita- than". Watcrloo'u Luau-d V-Iu-tio- Lac expanded from 34.0.2.715 in I910 to ‘BJO'JIO I." yank. Swimsu- In Waferlo": Development The third decade of the present century will soon pass on to the fourth an office build- ing that stands out as typical of the spirit of Waterloo. To the vision and initiative of Presi- dent Tweed of the Ontario Equitable Life As- surance Company must be credited the trans- formation that has taken place in this particu- lar section of the business centre of the town. A time-worn utility that had well served the people in this district was the old flour mill (the yearly production of which had steadily enrich- ed the community for about a century. It was however a tite menace. But it stood all verbal assaults until President Tweed formed the at- tacking party. Occupying vantage ground that made within its limits " large scheme of im- movement possible, the insurance executive, who had in a few years become greatly attached to his adopted town, planned notable developments. which with characteristic energy he carried out successfully. The rambling mill that in its ramifications spoke eloquently of the steadiness of purpose, out of which grew several additions to the original structure, at last experienced its Moving Day in 1927. Where the covered wagon. the immigrant and the rural miller were to be seen in the days of old-and not so very old, either-there now meets the eye a most attrac- couple of generations of citizens know it as the Devitt Block; and saw it house at least two bank branches; a popular general store; a publi- cation office, and, for a term, the village Post Office, with the late Christian Kumpf as Post- master. With a dominion all its own, the Equitable Life Building in all that it stands for expresses the Forward Looking view of Waterloo's Town Builders. The chronicler of past events has it that the original structure was erected about 1852, when Waterloo was a village, the owners being Benjamin Devitt and Daniel Snyder. A A Completed, Transformed Head Office Adds Much Dignity to the Busines- Centre of Waterloo; Every Needed Facility Provided for the Staff; An Out, line of the Addition and Improvements That Have Now Been Completed to the Satisfaction of President Tweed. The Equitable Life . Have Greater Vision; _ Extends Its Quarters HEAD OFFICE OF THE ONTARIO EQUITABLE LIFE ASSURANCE COMPANY The second floor on the north side of the building-IMO MI. feet-provides quarters for mailing, stenographers and photograph 'oper- atom. The third Mov-the Board's particular seit, tion-presents a striking appearance, with a Rom. space of 1500 square feet. The interior decorations are very beautiful, the curtains and other embellishments furnished by Schreiter's Limited. The walls are finished in crystalite stucco. The fireplace is of oak finish; lighting fixttwes the very latest. The Building of Today According to Contractor L. Stroh the build- ing as altered and added to has about 30,000 square feet of space, practically doubled in its dimensions, the opinion of the executive being that it will meet the demands of the Company for perhaps ten years. The improvements and additions include a new wing at the rear of three storeys, giving 1200 square feet additional on the second floor and 1500 on the third floor; the roof being steel beam construction, 20-year bonded. _ demonstrated the value of foresight in planning for the future. Managerial surveys here have always been attended by recognition of a great future for Canada, and an ever-expanding place for Waterloo in a sphere of business ac- tivity. for. which the town has seemingly been fashioned in g manner to invite investment. the confidence of the public. and the. admiration of critical experts. tive little park; the spot destined in the course of time to become the site of an ornate Equit- able Life Head Office, when expansion becomes necessary. Not that the present home of the Company is not creditable alike to the Company and the community. But experiences in the con- duct of insurance companies in Waterloo have it'orttinued on Page 3)