Joseph E. Seagram and Sons Limited 100th Anniversary Commemorative Booklet, 1957
Description
- Media Type
- Image
- Item Type
- Prints
- Description
- The House of Seagram 1857-1957: 100 Years of Integrity Craftsmanship and Tradition
Booklet outlining the distilling operation produced by Seagram's to commemorate the 100th anniversary of the distillery. The booklet is meant as a guide for visitors touring the distillery. - Notes
- Booklet contains sixteen photographs plus cover.
In 1857 William Hespeler, a merchant, and George Randall, a contractor, built what was known as Granite Mills in Waterloo, Ontario. A subsidiary to the mill was a small distillery known as the Waterloo Distillery. The business also included a dry goods store near the corner of King and Erb St. in Waterloo.
In 1863 Hespeler and Randall took in William Roos, and in 1864 William Hespeler hired young Joseph Emm Seagram. By 1870 Seagram had bought out Hespeler's interests and the company name became "George Randall and Company." In 1878 Seagram bought out Randall, and Seagram and Roos operated as "Randall and Company" until 1881 when they changed the name to "Seagram and Roos."
In 1883 Seagram bought out Roos and became the sole proprietor, using the names "Joseph Seagram Flour Mill and Distillery Company" and "Joseph E. Seagram, Miller, Distiller". Seagram incorporated the company in 1911, changing the name to "Joseph E. Seagram and Sons, Limited." By 1919 when Seagram died, he had built his Waterloo distillery into a major exporting company and his brand names were widely known. In 1928 the Bronfman family acquired the distillery and amalgamated it with their company, Distillers Corporation Limited. The Waterloo distillery was shut down in 1990. - Date of Original
- 1957
- Date Of Event
- 1957
- Dimensions
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Width: 14 cm
Height: 19 cm
- Image Dimensions
-
Image Width: 14cm
Image Height: 19cm
- Subject(s)
- Distilling industries
Flour & meal industry
Joseph E. Seagram and Sons Distillery (Waterloo, Ont.)
Seagram Family
Joseph E. Seagram and Sons (Waterloo, Ont.)
Hespeler, William
Randall, George
Granite Mills (Waterloo, Ont.)
Roos, William
George Randall and Company (Waterloo, Ont.)
Seagram and Roos (Waterloo, Ont.)
Waterloo Distillery (Waterloo, Ont.) - Local identifier
- V-2-6
- Language of Item
- English
- Geographic Coverage
-
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Ontario, Canada
Latitude: 43.463526 Longitude: -80.525279
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- Copyright Statement
- Uses other than research or private study require the permission of the rightsholder(s). Responsibility for obtaining permissions and for any use rests exclusively with the user.
- Contact
- Waterloo Public LibraryEmail:askus@wpl.ca
Website:
Agency street/mail address:35 Albert Street, Waterloo, Ontario, Canada, N2L 5E2
