Waterloo Public Library Digital Collections

Joseph E. Seagram & Sons Distillery, Waterloo, Ontario

Description
Media Type
Image
Item Type
Slides
Description
Drawing of the Seagram's distillery buildings.
Notes
In 1857 William Hespeler, a merchant, and George Randall, a contractor, built what was known as Granite Mills in Waterloo, Ontario. A subsidiary to the mill was a small distillery known as the Waterloo Distillery. The business also included a dry goods store near the corner of King and Erb St. in Waterloo.

In 1863 Hespeler and Randall took in William Roos, and in 1864 William Hespeler hired young Joseph Emm Seagram. By 1870 Seagram had bought out Hespeler's interests and the company name became "George Randall and Company." In 1878 Seagram bought out Randall, and Seagram and Roos operated as "Randall and Company" until 1881 when they changed the name to "Seagram and Roos."

In 1883 Seagram bought out Roos and became the sole proprietor, using the names "Joseph Seagram Flour Mill and Distillery Company" and "Joseph E. Seagram, Miller, Distiller". Seagram incorporated the company in 1911, changing the name to "Joseph E. Seagram and Sons, Limited." By 1919 when Seagram died, he had built his Waterloo distillery into a major exporting company and his brand names were widely known. In 1928 the Bronfman family acquired the distillery and amalgamated it with their company, Distillers Corporation Limited. The distillery was closed in 1990.
Inscriptions
"Joseph E. Seagram, Merchant Miller & Distiller, Waterloo, Ontario" written at the bottom.
Subject(s)
Local identifier
Local History Slide Collection
Language of Item
English
Geographic Coverage
  • Latitude: 43.461797 Longitude: -80.523841
Copyright Statement
To obtain a copy of this item and for terms of use please contact the Waterloo Public Library.
Contact
Waterloo Public Library
Email:askus@wpl.ca
Website:
Agency street/mail address:

35 Albert Street, Waterloo, Ontario, Canada, N2L 5E2

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