-Page 15,News; Tuesday, Novernberl2°1991 Drink and drive and you'll get a set of new wheels. You can lose a lot more than your licence Ministry of drinking the Attorney and driving. Ontario General CAP Call 824-3345 "In a war, everyone suffers... we must never let it happen again." qd please contact: th A Participation -- buy will provide a more cost-efficient reach with a 10% higher net coverage than a 4-insertion National Daily Newspaper Campaign. That's a lot of clout and the reason we're coming out of our shell. Call your local advertising he time has come for us to wave our flag... blow our horn... come out of our shell. Time to summon the power of the Community Press and put it to work delivering your messages as only we can - directly into the communities you represent. The latest P.M.B. results have found: * 8,743,000 adults in English Canada representative today and read a community paper in the last 7 find out how we can put you days. in touch with your ¢ A "Readership to Possession Ratio" of community, or all of Canada. 97% (95% in urban centres) * Average issue is picked up 2.4 times. ¢ We can reach 39% of the adult population who are not exposed to the average daily (44% in urban markets) In fact, one National Daily Newspaper buy plus one National Community Press Call Lisa LeClair at The Terrace Bay-Schreiber News 825-3747 Coming out of our shell BE A POWER SAVER This fall, Hy They're not just any old bulbs, either. They're 52-watt energy saving bulbs. And two of them are being delivered to households in Ontario this month. The package will arrive at your door in a 100% recycled plastic bag* You can use the 52-watt bulbs to replace regular 60-watt bulbs. The bulbs use 13% less electricity with only a subtle difference in light output. And, since they fit into any standard fixture, becoming a Power Saver is as easy as changing a light bulb. Now 8 watts might not seem like much of a saving, but if everybody in the province replaces two 60-watt bulbs with two 52-watt bulbs, the energy savings really add up. We'll also spell out other ways to save. Distributing bulbs is one way to help people become familiar with energy saving lighting alternatives. "Consisting of 50% recycled post-consumer material-and 50% reclaimed material. bulbs all over your neighbourhood. Q Ontario Hydro vir Local Utility Let's give tomorrow a hand. ERE ESEELER SS 5 PER x3 2 SIS Laer se Attn rois planting The brochure and rebate coupons that come with the bulbs is another. The brochure tells you all about the different kinds of energy saving lighting available and where best to use them. To help you get started on a couple, we've provided Power Saver rebate coupons to save you $5.00 off the purchase of any CSA certified compact fluorescent bulb and $3.00 off any CSA certified halogen PAR 38 flood or spotlight in 45 or 90-watts. Energy saving will really grow on you. So use your 52-watt bulbs, read the brochure, and let the idea of energy saving lighting take root. Look for energy saving lighting alternatives at your local retailer.