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p. ' "( ' 1 TV A smart boot which ts a great favorite with women who prefer the long vamp taedium-narrow toe and slender Spanish heel. Choice of several grades and varieties of leather. "How To Buy Shoes" THERE are many things which you need not buy unless you choose. But footwear is not one of them. You must have shoes. And the problem of buying shoes is one which conies home to every Aiaa and every woman in Canada. In order to help you solve this problem, we have prepared a booklet with the title given above. We believe that you will find it helpful and interesting, whether you buy A.H.M. Shoes or not. And it is not necessary to buy A.H.M. Shoes in order to profit by the information which is contained in it. We are glad to send a copy with our compliments to any address in Canada. Please send your request to our Head Office, at Montreal. AMES HOLDEN McCREADY "Shoemakers to the Nation." LIMITED ST. JOHN MONTREAL TORONTO Whsn you *i«y Sha*t look for â€" WINNIPEG EDMONTON VANCOUVim m SYMBOLISM OF WATERMARKS ORIGINALLY PLACED ON PAPER AS MAKER'S SIGNATURE 4t Present it Signifies a Standard of Quality and Its Use is of Advantage to AH. Watermarks, as they are generally known to-day, n«>rely serve as trade- marks, helping to distinguish one grade of paper from another, and to enhance for commercial purposes the value of the liberal advertising which the various paper mills em- ploy. In earlier days the devices •were symljolic in their character, Bnd stood as the signatures of the I>apermakers rather than as an ex- ploitation of the paper itself. In those times, of course, the paper was all made by hand, and the me- thod of introducing the watermark was primitive, yet this same method has obtained in hand-made papers with Blight improvements down to the present day. The mold is a shal- low box of wood, upon which a fine Wire cloth is stretched, which is made of parallel wire. This is called the pleve. The design to be watermark- ad is made by wires bent into the dhape of the desired characters, and â- ittached to the surface of the wire ^th. This results in making Hhe Ciper thinner where the device is trodueed, and the watermark thus Weomes transparent. Of Ancient Origin. â- Watermarks are found in paper too TMra before the invention of printing aiad they represent the ut- iDost divenlty of design. Among these may be mentioned the circle, including the stylus and th'? star; the bull's head and stylus, appearing in many a variation; the bow and ar- row; the jug; the anchor; the cross- bow; the scales, and the cross â€" in multitudinous variety. A few years ago a volume appear- ed in which many deductions were made concerning these watermarks. According to the theory advanced, papermaking was introduced into Europe by the Ci-usaders or the Moors, and first became prominent in establishing the industry in Pro- vence. Here w/is the Siite of a primi- tive civilization during the Middle Ages, and it was also the home of the Albigenses, who were the most pow- erful opponents the Roman Catholic Church had before the Reformation, and who were both rationalists and mystics- Reasoning on this basiis, the author claims that the early pa- permakers were .\lbigenses, and that driven from their strongholds, they were obliged to seek new locations for t.ie establishment of their indus- try. Never ceasing in their devotion to thftir secret doctrines, they found it necessary to devise some means for communicating with each other and the early- watermarks, according to this theory, provided an e.'ccellent ve- hicle for accomplishing this purpose. This adds romance and interest to the subject, but unfortunately the author succeeds in prov.iding but scant authority for the basis of his theory. It is still only safe to as- sume, therefore, that these marks were placed in the paper as a guar- antee of their quality, and without 80 serious a purpose as is suggested in the theory advanced. Until the invention of papermak- ing machinery in 1798, watennarked paper was universal except in the inferior unbleached Swiss varieties. Since that date it has only been oc- casionally that the watermark has The finishing "touch of sa'tisfaction -to many a breakfast is a cup of INSTAMT POSTUM A rich enjoyable y table beverage ^ been employed, and then for definite trade purposes. In later years, how- ever, publishers have recognized the opportunity which the watermarlc of- fers to introduce their own mono- gram, or, in other words, to give to the complete volume unity to which the presence of the house mark con- tributes in an indefinite but agree- able way. The Russian papermakers have perhaps been the most ingenious in developing watermarks, which in some cases cover the entire sheet, but the Japanese have been more artistic. While the Russians employ imperial wreaths, arms and portraits beautifully reproduced, the Japanese introduce in artistic fashion flying birds, dolphins, floral designs, land- scapes, buildings, mountains and clcjds. Some of these watermarked sheets are really works of art, and worthy of being framed as trans- parencies. The use of the watermark in mod- ern paper is distinctly to be encour-. aged. A paper mill placing its sym- bol upon the sheets which it repro- duces assumes a heavier responsibil- ity as to the quality and uniformity than the mill which produces paper without watermark, whose lack of qualiity can nevei- be traced back to its original source. It brings in the personal touch and the personal guar- antee, and as such raises the stan- dard, all of which tends to better unity in the making of books. eUN LIFE, HAS RECORD YEAR. The Sun Life Assurance Company's 48tl) Annual Report, just issued, not only surpasses last year's record, but Is better than any ever Issued by the Company. Every department of its activities shows strength and pro- gress. New business secured consti- tuted a record, total assets are higher than ever before, income Is larger, total assurances in force are much greater, while the surplus of over 18,000,000 Indicates that the Company Is in a splendid position to safeguard the welfare of those Intnisted to Its care. Its assurances in force now exceed 1340,800,000, a gain of nearly $29,000,- 000 during the year. New policies Is- sued and paid for exceed $51,591,000, while assets, which gained $7,460,000 during the year, now crowd close to the $100,000,000 mark. To be exact, these amount to $97,620,000. The net surplus remaining above all liabilities and capital stock exceeds $8,000,000. During the year the Com- pany paid to policy holders and their beneficiaries $9,768,000, a sum con- siderably In excess of the amount paid last year, the heavier claims being due to the war and tlie Influenza epidemic. Another new record was made In regard to Income with $21,651,000 re- ceived, a gain of over $2,300,000 dur- ing the year. The Company Is now comfortably installed in Its new office building on Dominion Square, Mont- real, where unequalled facilities en- able them to carry on their large and growing business In the best possible manner. SITS OP HUMOR FROM HERE &TUERE rBBTx^nsm f1 A R DENS LAW.NS, FLOWERS. T" niplete F,?rtlllzer Write 0«orB« .SK\'.'n8 IVt.^rhor(nj;rh, Tint. I.IVI: POOLTSY WA:«T3D. Signiflcant. "I shuddered when Tom proposed." "Was he so awkward?" "Oh, no; he did it so well." Will You Walk Into My Parlor r A Mr. Cobb has married a Miss Webb. He knew they were meant for each other the first time he "spied her." I.IVX 70UI.TST WASTED. \4\f* r.Mit (.'f pi<;]:i'.\s .a.nd up. "'-'*'• Any fancy poultry to sell? Write for Prices. I. Weliiiauch 4 Son. lU-lS St. Jean Baptlste MarKct. Mont- real. Que. AOEIf T8 WAMTED. P'iRTRAIT AGE.NTS WANTINQ Rood prints: flnlabInK <i aneclalty: '."â- aniea and everything at lowest price*; quirk •I'rvlce. United Art Companr- 4 Brunswick Ave.. Toronto. rOB SAXB Force of Habit. | Lady (who has been shopping all < day) â€" When is the next train for Richmond, please? Ticket Office Cterkâ€" The 2.10 ma-' dam. Lady â€" Make it 2.05 and I'll take it. : He Had the Name. ' "You know, Pat, it ia ^id that a good name is rather to be chosen than great riches." ; "Is tliat so?" i "Yes, Pat. Now, which would you prefer to have â€" a good name or riches?" i "Well, you can give me the riches, i Me name's O'Toole and that's good ^ enough for any man." WEI.I- EQUIPPED NEWal'AI'ER and lob prlntlnr t^lant in Eastern untsrlr Inaurance carried SI. 600 WIU ro for II 200 on outck sale Roz (L WHe.in PubllKhlnir Co . Ltd Toronto. WJirEKLY .NEWSPAPER FOR .SALB TT In New Ontario. Owner Kolnu to Franei. Will aell fS.OOO. Worth double that amount AnolT J. H.. clo W1Uo» rubllRhIn* fn I tm1"""1 T"'""*" mscELi.Azrz:oua Pussy-willows. You stand beside mo as I write Glad Springtime's first bouquet: 'TIs true your perfume Is not strong Nor color very gay; Yet how I love your velvet buds aiy pussy-willows grey. You soon will change your first Spring gown. My sweet Springtime bouquet; And dresses of the palest gold Shall be your next array, With tHssels tossing In tbe breeze, You'll wave the hours away. The bees are whispering drowsily â€" • They scent Spring's flist bouquet; Soon they wlU know you've work for them And to you make their way: You tell them Spring is really here, My pussy-willows grey. He Was Careful. To evade the draft, Sam decided on the plea of imperfect sight. He was warned by hia companions that he would have to be careful during the tests at the recruiting office or he would be tricked, and Sam said he'd be careful all right. The time came and the examining physician, pointing to a card on the wall, said: "How much of that sign can you read, Sam?" "Sign?" cried Sam. "Say, boss, where am dat wall?" CKSCKB. TUlltJRd LUMPS. ETC. Internal and external, cured »"»â-  cut natn by our home treatmenL vvrita ua before too late. Ur Bellman Medical Co.. Limited. Collln«wood. Ont. C1UBE YOUB BHOITCaiTlS, COXTSHa / C O I. I) S . BBONCHIAi ASTHMA AHD HOABSEBfESa AS WE CDBEB OUBS. Wu have hunureUa of testi- monials from every part of Canada tes- tifvlMB to t!i« wonderful heallnc power of WHI T E BBOSCBITIS MjatTTIBB, Mr. Clark". 77G Indian Rmid. Toronto, couehed for 35 years with Bronchitis; It cured him. Mrs. Clarke. No. 1 YurkvlUe Ave., Toronto, coughed for 1« years; one bottle cured her. John E. Glbba, Penella, suffered Hftccn years with Bronchial Asthma, says there is nothing like it. W. McBrayne. New LIskeard, "It Is the greatest Mixture I ever took. Send me three more bottles." The above are only a I'ew names of the many thous- ands that have benefited by this great mixture. Write any of the above. They will be onl5' too pleased to tell you more about It. "The above ml.xture Is sold un- der an Iron bou.nd mon y back guarantee to cure any of the above ailments. Ten limes more powerful than any known preparation, acts like magic. One dose gives Instant relief and a good night's rest without a cough. Price 60 cents. 15 cents extra for mailing. Three bot- tles mailed free for »1.50. Sold only bj Buckley. The Druggist. 97 Duudas St. East, Toronto. Sure ! High Heels Cause Corns But Who Cares Now ! To whom it may concern: This is to certify that I have used MINARD'S LINIMENT myself as well as pre- scribed it In my practice where a lini- ment was required and have never failed to get the desired effect. C. A. KING, M.D. The Returti. Golden through the golden morning, Who Is this that comes, With the pride of banners lifted. With the roll of drums? With the self-same trlurapb shining In the ardent glance. That divine, bright fute-deflance That you bore to France. You! But o'er your grave In Flanders Blow the winter gales; Still for sorrow of your going All life's laughter fails. Borne on flutes of dawu the answer: "O'er the foam's white track, God's work done, so to our homeland Comes her hosting back. "Come the dead men with the live men From the marshes far. From the mounds In no-man's valley, Lit by cross nor star. "Come to bled with hers the essence Of their strength and pride. All the radiance of the dreaming For whose truth they died." 8o the dead men with the live men Pass an hosting fair. And the stone is rolled forever From the soul's despair. Because style decrees that women i crowd and buckle up their tender toes i In high heel footwear they suffer from , corns, then they cut and trim at these ' painful pests which merely makes the ' com grow hard. This suicidal habit may cause lockjaw and women are warned to stop it. A few drops of a drug called freez- one applied directly upon a sore corn gives quick relief and sotyi the entire com, root and all, lifts out without pain. Ask the drug store man for a quarter of an ounce of freeaone, which costs very little but Is sufficient to re- move every hard or soft com or callus from one's feet. This drug Is an ether compound ^and dries In a moment and simply shrivels up the corn without inflaming or even Irritating the surrounding tissue or â- kin. Clip this out and pin on your wife's dresser. C • An Absurd Question. "You sign this deed of your own free will, do you, madam?" asked the ' lawyer. -^ "What do you mean by that?" de- manded the large, tlorld-faced woman, lookins threateningly upon the lawyer. "I mean there has been uo compul- ; slon on the part of your husband. Has | there?" ' "Ilim?" she ejaculated, turning to look at the little, meek man sitting be- hind her. "Frederick? I'd like to see j him compulse me." In Cliarge. Tlie soldier who believed in camou- flaging unpleasant news in his let- ters home was scribbling a note to his mother as he rested on his way to the guardhouse stirrounded by his guards. "Dear Mother," he wrote, "I'm quite well and going strong. At pre- sent I'm in charge of a squad of men." His mother was delighted. â- tinard's Iilnliient Cnrea Borss, Bt& Red was regarded by the Egyp- tians as svmbolic of fidelitv. m CENTS mmn YOOR Di'DRUFF Ai STOPS FALLING HAIR Save your hair I Make it thick, wavy and beautiful â€" try this! IClBsrd'a Ualuient Ballevea Xetualrlik A Practical Example. "Inconsistent, I call it. Tlie editor asked me to write a strong article on the conservation of white paper." "For his magazine." "Yes." "Well?" "Now he turns it do\vn just be- cause I wrote on both sides of the sheets." MONEY ORDERS. Remit by Dominion Express Money Order. It lost or stolen you get your money back. The Victor. "You naughty child, where have you been?" demanded a mother of her hopeful. "I believe you have been fighting again with .lolin next door, j Just look at your clothes; I'll have j to buy a new suit." "Don't scold me. I ma," responded the youngster. "Yo\i j ought to see Johnny. His mother'll have to buy a new boy.' Mlakra'a Xilsimtnt Cnres DandruS. Thin, brittle, colorless and scraggy hair is mute evidence of a neglected scalp; of dandruff â€" that awful scurf. There is nothing so destructive to the hair as dandrulf. It robs the hair of Its lustre, its strength aud its very life: eventually producing a teverlsh- ness and itching of the scalp, which if not remedied causes the hair roots to shrink, loosen and die â€" then the hair falls out fast. A little Danderine to-nightâ€" nowâ€" any timeâ€" will surely save your hair. Get a small bottle of Knowlton's Danderine from any drug store or toilet counter, aud after the first ap- plication your hair will take on that life, lustre and luxuriance which la so beautiful. It will become wavy and fluffy and have the appearance of abundance, an Incomparable gloss and softness: but what will please you j most will be after just a few weeks' j use. when you will actually see a lot of fine, downy hairâ€" new hair â€" grow- ing all over the scalp. ASTHMA INSTANTLY RELIEVED WITH OR MOKEY REFUNDED. ASK ANY ORUGCIST or irriteL/miii-Kgoi Co.. Uontieil, P. (J. PrictSOc. Rtrarmocr ifie aame u il Misfit nul tx icfn •xtla Superior Attraction. Beautiful Ernestine was sobbing as though her heart would break. "W^hat is it, dear?" asked the girt friend. "W-why," she sobbed, "I "t-told Jack, after he proposed, to go up and see papa." "What of that?" "Why, they started playing cards, and now he goes up to see papa every night." lUiiard'i XOaiment for aale averywHara. The Bible mentions nineteen dif- ferent stones, six varieties of metaU and thirty-five different animals. GET SLOAN'S FOR YOUR PAIN ItELIEF You don't have to rub It in to get quick, comfort- ing relief Once you've tried it on that stifT Joint, sore muscle, sciatic pain, rheu- matic twinge. lame back, you'll find a warm, toothing relief yon never thought a liniment could produce. Wont staia the skin, leaves no muss, wa.stes no time in applying, sure to give quick results. A large bottle means economy. Your own or any other druggist has it. Made in Can- ada. Get it today. Sloan's Kills Pdin so*. <.0c UJfti A food scientist states that one and one half pints of milk with half a pound of pea-flour would supply all the essential ingredients for a whole day's food. If a dog is used in driving the cattle, insist that it walk at their heels instead of their heads; and that it walk, not trot. A poor dog will do untold mischief, and that very quick- ly; one properly trained will cave many steps. ACureforPimples "You don't nel^d niercur7,potB«li or any other strong mineral to cure pimples cau>ed by poor blood. Take Extract of Root* â€" druggitt calls it "iUolhcr Seleel's Curative Syrupâ€" and your skin wil! clear up a* fresh as a baby's. It will sweeten your stomach and re)(ulate your bowels." Get the genuine. SOc. and $1.00 Bottle*. At drug store*. , Cuticura Heals PimpIesOnFace That Itcbed and Barned Scratched Constantly. *'I had pimples and blackheads os tny face which were caused by bad blood. They came to a bead and were hard and red caus- ing disfigurement for the time being. They Itched and burned so much that I constantly scratctaed and made them worse. "I sent for a free sample of Cuticura Soap and Ointment, and afWwards bought more. Now I am completely healed." (Signed) Miss Josepbine A. Wetmore, 3S Sheriff St., SU Joha, N. B., Aug. 10, 1917. Keep your skin clear by asing Cnti- cura for every-day toilet purpose*. For Free Sample Each by MaQ ad- dress poet-card: "Caticura, Dept. A, Boston, U. S.A." Sold evvywb«a. ED. 7. ISSl E Uâ€" 19. HORSEMEN FOR 25 YEARS HAVE RECOMMENDED Spohn's Distemper Compound For inSTE.MrKlt, INKl.t'ENZ.V. PINIC BVK, COUGH or O-'LD uiiioiifc liiw.«e.i iiiid mules. Twsnty-tlve ysv.i' use amnriK the best horsemen In .Vmerica have I'.vcn the OOM- POL'.Nn ail envliiblc record as a proventlre ajiil our*. A. few (lroi>3 d.ally will keep the aniinal In cood condition and his Bvstem will riElst disease. Regular doses pr*sorll>*d will cure Dl.xtemper. SPOHM MEDICAL COMPANY, Gtshen, Indiana, U.S.A.