The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

DO YOU ADVERTISE? A' ; Little Talk About 5 flow to Beach the Public. METHODS AND MEDIUMS. Klhi of AdvertUlac Perfect Probity necessary to Oeeare the Boat KoslU 'Take*. " iUlatlve Caoapaose ~ Wrlltag "~ Ad*. Doa't Hamper the Compositor. The Non- Advertiser I Wa have all seen him ! He usually had a until, dark ibop in an obscure street. He WM cooeutenl in that he WM careful that the opacity of hi* win- dowi should prevent the prying public from acrilegious familiarity with hU dotty and shelf worn ware* ; and be was consistent, too, in furnishing the poblio with evidencee at hi* buincai inoapaaity in tbe than* of utini written in chalk or oharooal on shin- glee, barrel head* and box coven, and dig played in delightful irregularity hither and hitter abont hit prsmites " Slow i Tardy, Artistik Tatars, " staring from a dry goods box in Italic letter* " on a bender," alternated with Boman capitals struck by lightning, always impress |<eople with the idea of an artistic outfitting emporiam. " Hear is the <pott for your fine dress customs," bashfully peering, on a sheet of wrapping paper, through a murky pane, alwsys catches the fancy of fastidious fashion worshippers. The grower whose den is littered with pieces of barrel haads decorated in oharooal usually has u.ne enough on his hands to improve his taste for art. THI mifcOSOrBY or U>TITISIO. Why do people advertise ? Ask why people trade 1 Why do they go into bmineee ? Generally to boy and sell Mils r Why do they bay and sell goods ? To aooamaUte money from the profits an the traneaotions. How do theea profits arise ? Commonly the merchants' profits arise in this way : The dealer oaten to the wants of the poblio. Having studied his constituency ha sssks oat the soaroes of apply in the required lines and by reason of his shrewd bneinees skill and In* ready oath boys at the lowest possible tgures saoh a stock as he deems wiU meet the requirements of his trad*. Supply and demand regulate prioes, of oourse, out it is also true that cheapness increases the con- sumption of any given class of goods ; so the cheaper he buys the more be may count or selling at a moderate profit. Having bought hit tff d and Ikid them down at his shop he adds to his invoices the amount of purchasing agents' ttpenses. freight, customs duties, cartage and inci- dentals, soon as damage to goods at hit own risk, and (it he has been fortunate enough to be able to pev spot oath and save it), having deducted his oasb discount, he marts his prices so at to leave htm a reasonable margin of profit after paying the eipsnsM of running lit store. Shortly seslt J : He goes into business to sell goods ; hs sells goods to make money. THE MUTUAL fUXHD. Here the advertiaemant comes in. The merchant leases a shop, engages a staff of clerks and bookkeepers and pats in a stock. He is ready for work. If every man in his employ is worked as hard as a reasonable employer wants to see him worked the expense of the merchant for rent, fuel, light, taxee, insurance and help ill be little over what it would be if things dragged along in semi idlenees tor three or four dayt every week, while the deteriora- tion at stock lotues by shelf woer, and accumulation! of oat-of -style) goods will be very much lees. How it he to get thii additional trade T He must advertise ! Hs wants more people to visit his store. Hs wants more people to know that he hat what they want and that he stands ready to ell to them at prices that wiU be good newe to them. Is it unreasonable that he should invite people to do business with him ? Isn't it natural that people should be interested in anything relating to their wants and advantageous methods and means of supplying them ? And isn't it a fact, proven by the experience of thousands upon thousands, that self-interest is thus served to the mutual advantage of both parties? THKU'l MOKIT IX IT. Does it pay ? Let us make a calculation I Mr. Jones has been in business for some ti me. Us has done a fair business, but in i days only a large trad* can secure ntile pr-ispority in any branch Cue tomers must be promptly attended to and to do to a good staff of clerks is necessary. The freebeet and best goods mutt be kept in full lines and the ttook must be up with the tot soo It goods are not sold in season they are sacrificed without profit, if not even at a discount off net cost, to the de- tiroralion of the trade. How hat business been going : He pars rant of etors. .-._. ~. 8,00 00 " " taxes - 4TS 99 " " light, fuel. stc_ _ 390 " " Insurance ami lundrr expenses HOD uu " clerks, bookkeeper., , etc. - S.40U UU Yon will advertise t Good enough ; bat how ? Many men embark IB business eater prisee and lose money. Many men squander mcnj) in their efforts to advertise >nd yet derivn but little benefit from tbe outlay Advertising is a sotenos , it requires to be studied. Lake every other investment it re- quire* to be treated on buiinees principle*. Yoa pay so much money for so much pub- licity. The shrewd advertiser will secure publicity among the people he desires to reach and see that- he gets ths worth of his money Tbe advertiser starts oat with something be wishes the public to know. The advertisement will not make bis goods better than they are ; it will not tarnish ths readers of it with money to buy them ; but if it is pre- pared properly it will put before them izactly what the merchant wishes to tell them. That is it* object ; the merchant's offers and tha quality of ths goods most answsr for themselves. And just here it may be remarked that mendacity never pays it never has from the day* ot An- nanias down. If an advertiser beguiles a customer with offer* that are not imple mantod, or by the hiatus between hi* advertisements and his tiiisinees. h* will s the confidence of that customer, and powerful a* a good advertisement is it can- not make truth ont of falsehood. Tall the truth ' And make your advertisements attrac- tive. Specialize; talk boainees to you uttomers. Stale your offer plainly, briefly. Don't resort to circumlocution. Don't fret abont your space. A reader often gets the uente of a few well-displayed met whan he would not ttay to peruse a regular rate illustration of redundancy. And be particular about what yoa write. Cverbody can't write good advertisements, funny T Yes, it i* ; bat there are man who spend large cams in getting good ads. written. Last year a Chicago paper paid a prue of 1 1,000 for the writing of a single advertisement for the purpose of booming teelf in it* own columns. A Buffalo specialist ha* paid thousands of dollar* in pri/L-s for copy. Ons gentleman is employed n this work by a Philadelphia mercantile nrm. aad earns a larger salary than any regularly employed newspener writer in Canada. And these men know ths import- ance of " good copy." If you oan't writ* the best of ad*, it will pay yon to get somr ody.who oan do to to pat your mattes iuto attractive shape before it goes out to ths public. M.W60U Now to this ought to be added a vary oonsidsrabls mm for mteeeet on invest- ment, deterioration of stock, etc. We find he hat been selling abont 160.000 worth of goodt a year, which, at *) per cent, net profit (it he has no bad debts) will leave him a ims.II, but fairly healthy, margin. But he baa th store, the stock r.-.i ths staff to do twios the business. Hs reflects : Why should I not increase my sales when by doing so I will not materially increase my outlay T Every new customer I get, every old one whose purchases are increased, will add to my profits by ths tutu of the net profit on each trade less the scm I am obliged to spend to gel snob, trad*. His reasoning is sound ! Hs draws on bis resources for a few hundred dollars in advertising space. He uses the fund judiciously, and he finds that at the sad of the year his trade has grown to 176,000- The extra sales leave him a profit of $3, 7- r >0 oat of which to pay his advertising biU. He ficds he has drawn a lx tier olats of easterners ; he does not aoearanlete old stock, his reputation as a merchant has risen and bis name has be- come a household word. Yon can't bury this merchant again among the cobwebs and loneliness of a non-advertising ttore. Hs has out hit business eye teeth Don't think you 0111 advertise enough in a week or a month to do all yrr, tor yon can't do it, any more than you oan aat High at a natal to 4o you a month, iieef roar name before year readers and don't let them fancy you've been qoeezed out. And when you get your ocpy raady put it nto the printer's hands early. Give tbe printer a chance. ID loss you are a printer don't try to ran tht composing room ; if you do you'll very ikely make a botch of it, even if yon don't mow it. Of course ha will try to help ont your ideas, as he ought ; bat the general build " of tha ad. u much safer in his land* than 13. yours. Anyway he would only augh if you asked him to set display lines n agate and body matter in tour line pioa. Many a good ad. it tpeiled by limiting the ste of the compositor in it* display. When you tend reading notices let them tell a plain, basinets ttory and not too long a on* at that. But tha most important king, after a good medium it scoured, i* to be always at it. A good journal works every day or every week, and it is largely to tha regular, scientific and liberal use of luch that our modern merchant prinoae owe their stanaiing in the buinsss world to-day. Moral : Begin now ' UaTTlMU lain FRUIT. They are legion ! And they get a good deal of tbe mar- chante' loose change, giving in return - J What U an advertising " fake "? Ob, thi term is quite elastic, and will inoinds all that class of " tchemee " which are in results equal to printing (or painting) your card on paper and burying it, or using up 10 in furnishing II worth of publicity in an unprofitable and undignified way We've seen people who seemed afraid ol the merest mention of their names in the newspapers when they bad by tome lapse got into polios oourt or become connected with a scaly transaction, who said " advertisement* aren't read," yet they patronised every railway, theatre, direc- tory, fair prize lisl or other advertisement man* 'learn and every transitory and inar litiic dodger, circular . card fake that any glib-tongned agent presented . and we've lived to see several such concerns attain distinction in the hands ot ths sheriff. Of course any degree of publicity is useful ; it is desirable, if not too costly. There's the rub Reach your customers t No Ontario retail groeer* advertise in Quebec papers. Why ? Because they could not reach through them the people whoee trade they compete tor. Here U the key to the situation. TUB 11ST ADVBBTUUtU The newspaper ! One of standing and influence On* that circulates among those you would reach. Circulation mean* pubii city ; standing and character give influ- ence. Both are factor* in securing the desired retail. A newspaper thai endorse a humbug, either in its news or advertisino column*, depreciates the value of its space to it* customers ; a newspaper with poor oiroulation, or with a circulation among t class that is unlikely under favorable oir oumatanoe* to yield patrons, i* a poor medium. The respectable, carefully con ducted newspaper goes into tbs bosom ol the family ; In thousands of home* U ii a daily or weekly visitor and is as one ol kite lamiily oirule. Ii relate* a history ol tbe day's or week's events and its advertis- ing patrons' names grow to familiar to the readers that they attain, with them, to the exclusive position of the buiinees men in their respective line*. When they offer something special that strikes the fancy the reader doe* not drop into town to make a tour of the stores of Brown and Robinson and U'Bmith, but saves time, trouble and money by going directly to Jones, on tbs principle (and a very sound one, too,) that if the other* had anything worth offering they would have called the attention of the public to it. Circulars ? They are all very well in their way, but they are expensive. A hundred dollars tpent judiciously in placing tasteful, well- written advertisements in a good paper will go further than four times the amount in circular* and postage, and will have better results. Cuculart and dodger* have their nets, but those us** are merely tupplemen tary and cannot take the place ol legitimate newspaper advertising. * raw POINTER*. Be liberal? Your advertising bill is as much an In vestment a* your rent. If it i* well done, yon thould tpend a* much in advertising at In rent. The experiences of ths world i most successful men warrant that observe tion. Oet a good, clean medium ; see that It reaches the people yoa would inde.ce to trad* with you. Write your advertisements In a neat ttyle, or get them so written. Don't weary your reader*. Don't try to got the worth of you money by crowding your space, or you will defeat your own object. Don't Ut your ad. grow stale. Have some variety aboat you. Don't romen be scrupulous aboat carrying oat ill you ! promise; it is worth *ontetb i ag to have * I reputation for strict advertising probity BesastrkaBla Story Told of Popular Brooklya Writer. A New York pablishar, or rather a gan- ileman editorially connected with a pab- i thing firm in Nsw York,told recently this story about a now popular contributor to ths magazines. Be, with hi* partners, was seated in their private omoe oni day about six years ago, when a gentleman entered. He wat in great distress, and after some hesitation said in words some ihing like thee* : " It is with much em >r '-.ismeni that I have com* to you. I ha. an excuse, however, that I hop* yon will acospt. My daughter is a young, beautiful and talented girl. Shu is my only child and she is motherless. I have Mated aad patted her, and I confess her violent temper has given me great nnhap- linens, since it greatly alfsctt her health, she ie lying desperately ill at my residence n Brooklyn with a fsver that we fear will terminate fatally. This fever was brought on by excessive rage, grief and disappoint- at because you have rejected her manuscript. She refused to eat when I received the news of it* failure to please you, indulged in tear* and cries, and fl nelly worked herself into a delirium. II is impossible for me or her * MM or her physicians to oontrol her. Ih* eays the will take neither food nor medicine and will die if she cannot see her story in print, and as she has always done what she threatened to do, I believe that I shall lost my daughter if you will not re- lent and accept it." The poor fellow was overwhelmed with mortinoatiuu after this voafeaaiuu, bat managed to stammer oat that he was a rich can and would be willing to pay the editor* handsomely if they would gratify the whim of his ipoiled child, and, producing tbe manuscript, begged them to re-read it and **s whether it did not have toffioiant merit to enable them to print it without seriously reflecting on their literary taste. The editors, of oourse, rejected th* bribe, bat, being kind hearted men, ai,.i valuing a life more than their reader*' approbation, con stn ted, after some dismission, to take the) story, my friend having ascertained from tbe girl's physicians that the father** account was absolutely trae. He also learned tbe recall of tbe intelligence upon the young woman, who at once took a torn for tbe better, rapidly recovered, aad a* toon as possible began to write again, send ing her next contribution to the name pub Ushers, who found it so gnod that she u now one of their regular contributors. llartfnrd Courant. ta in The Dally Mews" BctteratM lt Cb*ree itgetaei tae Turkish Uavertmeat. The special correspondent ct the A'0w, writing from Canea, se)<> : The Daily tint*' revelations of the Turk iah excesses and horrors in Crete ceased treat contusion in the oirolei of ths Torkisi Government. The first ttep taken on ths partof i.'hakir Patha and hit supporters among the European Consuls in toe island waa to contradict tbs facts. But as this faded, aocuuations followed. His Excel- lency endeavors to throw all blame on hi* assistant Gttlip Key, who it tnpposed to have been given to him as spy, n<1 tu * commander Ibrahim Pasba. Both are represented as thwarting Chakir Pasha s work of pacification. Tne Porte * besides accused by Chakir Patha at refusing to give him definite orders at to bis future policy. The Turkish Government it also; per- plexed by the recent mutiny of tour battalions of reditt (reserves) who have already been sent borne, and of three more battalion* who mutinied since. They feel uneasy list other troops may follow the** examples. Indeed, signs of a rebellions tendency are becoming manifest net only among the remaining troops, but sven among the famous Albanian gendarmerie recently recruited to replace the Cretan men. Troops and gendarmes alike com- plain, the former at ths oeDliness of their food, clothing and payment, the latter of the non-payment of their lalariet. Sinoe the lit of August last no more than 17,000 have been received from Constan- tinople for the maintenance of .5.000 soldieii in Crete ! COtfTEtCAJICI Of TH ElCIbSW. Meanwhile ail tortt of excesses continue to be perpetrated in the island, and ths news daily received here from the district of Rethymo it alarming. Prisoner! in batchee art daily brought into tbe prisons, and the ill-treatment continues. Ail churches within reach of ths troops have been desecrated and damaged, some- time* in a most brutal manner. Tbe dag- staffs, on wbuh dags representing their patron saints were hitherto bowled, have been taken off by order of Chakir Pasha, who has abolished that old religious cus- tom. Beating is still in full practice, and in order to make it more painlul, water is uften poured over the body ol the victim before the cruel proceeding begins. Ths prisoner* are not only beaten bard on their way to the fortreee, but witnin the prisons they are periodically scourged till the floor l* often severed with spots et blood caused by tbe whip. The prisons are full of mob victims, and, especially in the district of Uetbymo, are reported to be packed with them. of the knout is felt not only by tbe prisoners but by ths entire population. its are whipped on the lightest pre Asplrlos; Von t "Phyllis: Darling!" There was a tremor in the foil rich. manly touet. He looked up with beeeaen. ing eyes, in which the faint eatpimon of e> tear glistened, at the fair, perfect type at til that could be lovely in woman 'hat stood before him, and as he looked Ion.-. earnestly, intensely, his voice broke in > trembling treble. Outsida on the bricM twatbed pave oonld be beard the low. doll. tog of the rain drops and the soft, plaintive) gurgle of the or*an grindi-r a* he UJ rat eel the crank tor all there was in it, while thet merry invitation of the man next door tej ' have anoztr one 'fore we go home " brohw upon his ears with a startling <Uatmatne bat made his tired head ache. Phyllis 1" What it il, Clarence '.'" said the beaafci- ul girl, turning ths rareand dazzling lovw- inees of her face towris hi*, bat tharw a* no answering tremor in her Have you a pain .' Perhaps ilaster or a pill " " Do you mock me ttill .'" he oried pringmg to his feet, while all the pent-op gon/ ;fc*i had twisted him iuioiu*! economy with a gat-plier twist tortured in features into an awful look of ^rrrair 1 Yon know how madly, paaiionately, I ove yon. It it true, you are rioh Owe tor you last week'e board." T-(~T the cold, calm, matter of fact and tinsineea like reply. " True, alat ! too true. Bat it will no* always be thus. I am young - " "And callow," chipped in the maiden. Not noticing the interruption be inned : " I will work, carve a name myself, and paste it on each saooeasx rang on ths ladder of fame, until and position are mine. For yon 1 _ " Listen to me, Clarence Cotxhdropp and there was a oold, iteely glitter in hew sys " I asked you a .|u.siiou ISMI ui*ht _ a simple every day question that iverw tchool boy and school girl m the land oooid have answered with their eye* shut- --KB, stared at ms in blank amazement. Yosm remember it, do you not 1 " Yea," he faltered, I remember I* Be IUproaab.e<l Her. " My dear." said Mr. Lothly, in a tone >f mild reproach which broke a silence which was besoming oppressive, " when I came up tbe stept last night I did not walk with the firmness that U ons of my char aoteristtCH when I am er in perfect health." Mo," waa tbe coolly ipoken reply " yon did not." " And I remarked jost before entering the houss ' Mrs. Lushly, themoan ls full. " " Yes, you did." " And yon didn't say a word." " Not s word." " Permit me to remark, Mr*. Lnsbly. that you lost tbe opportunity of your lit* for repartee." c a Daek'* *c- Are yon fond ot duck ? says a writer in ths Chicago /'nAuv. Do you shoot your ganae or bay it .' If you bay it, how do yoa know it is young or old ? Do yon want to know .' I'll tell you. Take the duck and hold it at arm's length, straight from ths shoulder, by the lower part of the bill. If the bill breaks from where it joint the meat then the dock is young. If ii doesn't don't boy it. The duck being old tbe meat is toogh aad the bill i* too firmly bung to break. It is an infallible rule. How to Bat The knits should be hrd by the handle only. Do not touch the blade with your finger. The fork ihoold not be held with tbe whale hand except wbtn ontting. In raising the food to tbe lips hold ths fork at the end of the handle, prongs upward, be- tween the first finger and thumb, the handle reeling on tbe second finger. Dt- nrit frie I'rett. Is Voeatloa Would He (tone. 1 Vounx man," said the temperance orator, " if there wat no liquor in the world you would not be standing 'round on the corners, out of work." " But yoa would," came a votos from the gallery. ^ ClreaeBstaaoea Alter Oaaee. Moneybag* (to llopefol) -See here, yon scamp ! Yon'll have to out down your col- lege expense*. Now, when I wat a boy Hopeful That's all right ; I have a rioh father and yon hadn't. Chicago, pretty girl, hat hang up her dainty silk stocking interwoven with gold three rlt. and will give Mr. Santa Clans a kite it hs will deposit that longedf-or World's Fair in It. Chicago Timtf text. I witnessed a few dayi ago a lieuten- ant-colonel beating a peanut limply be< laoae he did not make the ttmeruth Turk. ah salute to him. ODTBAOIS ON WOUM. This regime, never heard of previously, i* especially tell by thi women not venture to go out in order to get water, or to collect their olives, now in season They are (alien upon or hard pursued ty tbe soldiers cr gendarmes, who run after them with criminal intention!. A grsat n Quit* of oases ot violation >>f women might be given, if il did not expose to danger or compromise ths victims or thi a jc users It it obvious that any official inquiry on the tubject would expose thi to great rinks, the more to at tbe compro- mised authorities would bavs to carry out the investigation* Moreover, tbe quetuon U so delicate thai it is a point ot honor with any injured woman to avoid making public a scandal reflecting not only on her, belt alto on her husband and the whole ( am ily. for these consideration i no woman or man will ever permit tbe cams of the violated person to be known to tbe public. I know personally of several casci, but Ii threatened with personal injury if I publish the names ot the victim*. A gentleman the highest standing confessed to me tome days ago that his own titter, with two other young women, while returning from their olive gardens, were fallen upon by soldiers, and had, only after a daring ex pedionl, a narrow escape. But I am also particularly requested to avoid compromis- ing his sister. I repeat then, il would be wrong to give definite and precise facte. Tbe situation is aggravated by the fact that ths Christian population it subjected to forced labor. That ths inhabitants of Seiiuo wers invited by the Ktimakan Ali Riza, on the 16th nit., to labor at the ereo tion of blockhouses intended, M the eutiiotiliee ironically pretond.to secure pub- lic peaos. "And yoa told me-told me without tbe> MOW ot a jest, but in dead aarneet tha* yon never beard ot the League or Brothev- lood and did not know what they me Is it not to ?" Clarence bowed bin head. He ooold i speak. " And you expect me to marry yoa.' continued the now thoroughly aros woman. "You! A man who oonf himeslf actually ignorant of the ezi .t the League or Brotherhood. You m think I m t chump." And they parted forever. -. An I iiM*wrblr Denevolent Gentleman -You look to me a* if yoa were in the habit of drinking too much liquor." Mendicant Well, I've jolt oome from Chicago, and you've got Mr drink there. There 're 5,490 saloon* in tbe town, and they've all got ter live. What show one man againtt inch a number? binder. He hoped to win her by his prevents bat she said his pretence wasn't desirable, so he didn't tend any. UELIUBTFUL PAM-KS. The lisms that are never kissed, Bad poets sine, ate sweetest, .Vnd opporiuniiioi we've mlMSd Most ever sseui tbe uieotMU Bu t this is true, whate'er insy mar The rest ol fate's brigbt obauoes, The Unoes that we nit oat ire Tbe meet delightful dance* -Wife I believe yon only married me for my money. Hatband Everybody else thinks tbe tame thing. Why dolb tbe Reverend Doctor (hoot The lowly quail a b*e puruit Kiuoe by nm w^'llr pupil nil Be wakes bit congregation quail. THE TDOO HOl'L. I do not want a doc (or fear he'll bite me ; I do not wlh a girl, (or (ear ibe II ilifbt me ; I do not want a none, for (er he U lick me : I do not wUh a friend, who'll utjrbap tick me I do no! want to live, (or really I Am fearful, when life's over, I matt die. He ii a pretty foolish mtn who think* that the gras* widow is grwn. Thers will be an eclipse ol the sun on the 21st intl. First Tnrkey How do you feel ? Bec- loud Turkey Tough. TK uu* or rmm DAT. The Fower -i Ink, A small drop of ink. falling, like dew. upona thought, proclaims thai which makes) thousands, perhaps millions, thiok," wrote* Byron. The inspiration of hi* pen might give the dusky duid inch a far rexjban*r power, and ws wish we were pyssnssod 1 such an inspiration, that we might, through a like medium, bring iiilo such extended notice the matchless virtue* of Dr Pieroe'ei Pleasant Purgative Pellets, those tiny. logar coated graaulee whioh contain, in el concentrated form, tbe active pnnciplen ot vegetable Hitraott thai Dame Nature de- signed especially to promote a heeJfejBW action of the liver, stomach and bowels). A rife I- rui. *< Recently the Duke of Fife sola a farm to two of bit tenants under highly int*i *>tiiaw circumstances. Messrs. A. and . She>nel are the occupiers of a holding near Maodnff and they represent the oldest family on tksj estate, the same farm having descended in loooesaion from father to son for over 30O years. It m now their freehold. DOOMO* from the Duke, together with the adjoinxnei orofts, at the rate of i year*' puroh Don't hawk, hawk, blow spit, and disv )usl everybody with your offensive breath, bat use Dr. Sage's Catarrh Hemedy and east ' 50 cents, by druggist*. Bant LMk, Aunt Satan Turner ijutt rotarning from e visil)-D'ye mean ter say that Bial Simpeon^s died V been baried since I bet. gone? Well. I never! It j.t beat, the* L'utoh bow luck runt a^in mo ! I was sick. 'n' lost Decoration Day. Jane Thompson tent tot me to nuts her when Maria* had rmr.pillin' Fourth ' Tily it ip rained; 'n' now I've lost-Bail'* fuiiarU n I always set seoh ttore by bar/in'* too Poer Widow Beda** : She tried to write love poetry to the> deacon, and could frame only " Affliction sore Umg uuie 1 bore. Had the lone creature used Dr. Pieroe'*> Favorite I'resoription the sore remedy tow the weaknesses and peculiar ailment* of sex -she might have *e..-ared th deacon t favor by the cheerful character ol her varies. Let the Good Wurh Oo ,.. Young lady I want a very stylish he* and something awfully becoming. Milliner Now, here is one that L think; woald tail. Ths broad brim i* especially suitable for yoa. Young lady That won't do at all. Show me something with a narrow brim. (Sotto vooe) -Tho sleighing season isj coming on and Urry must have half a, show at leatt o a a* n. AGENTS MAKE $100 A MONTH with us. H.'u,l ito. for tarme. A oolond ro pattern and JO oulored designs w HUHB, St. Thomas, Ont. DUNN'S BAKING POWDER THECOOICSBEST FRIEND