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9 | O akville B eaver | T hursday,January 31,2019 insidehalton.com Rotherglen is so much more than a vibrant learning community. It's a place where curiosity is fostered and achievements are celebrated. It's where students grow, become inspired, discover their talents, and develop a love of learning. It's where every child's individual educational journey and experiences are nurtured and encouraged. Seeing is believing! Please join us on Saturday, February 2 between 9:00 a.m. to 12:00 p.m. to learn how a Rotherglen education can be part of your child's path to success, and to see our new wing. Rotherglen, what school should be. O P E N H O U S E Saturday, February 2, 2019 9 : 00 a .m . t o 12 : 00 p .m . Oakville Primary Campus Montessor i: JK - Grade 1 2045 Sixth Line, Oakville, ON 905-338-3528 | mwilliamson@rotherglen.com Oakville Elementary Campus Grade 1 to 8 2050 Neyagawa Blvd., Oakville, ON 905-849-1897 | tdupreez@rotherglen.com W W W . R O T H E R G L E N . C O M   It's about trust. Our rela- tionship with our readers is built on transparency, hon- esty and integrity. As such, we have launched a trust ini- tiative to tell you who we are and how and why we do what we do. This column iswhat we do. This column isw part of that project. If you've logged on to our news website, insidehalton- .com, over the past four months, you've likely no- ticed the green banner at the top asking you to register and support local journal- ism. And if you've read more than two stories in any of those months, you've also seen a message blocking part of the third article ask- ing you to register to contin- ue reading. Many of you have an- swered the call - providing usswered the call - providing uss your name, email addressyour name, email addressy and postal code to get unlim- ited access to our local news and information, as well as permission to comment on articles and submit your own content. Thank you for your support.your support.y Others have hesitated. And some have called, emailed or posted on our Facebook page to ask: Why are you asking me to regis- ter? What are you doing with this information? Who has access to this information? Good and reasonable questions. The simple answer is: We want to get to know you. We want to better understand what news articles matterwhat news articles matterw most to you and provide you with more of what you want. But what does that mean exactly? In the past, journalists worked by instinct. We re- ported on the issues we thought most important to our communities and as- sumed you read it all. But the only ways we could measure our success were letters to the editor, critical or compli- mentary phone calls and conversations at the grocery store. Now, as readers register on insidehalton.com, we can use a variety of tools to get hard data on your reading habits. How often do you visit? Twice a day, three times a week or once a month? How many articles do you read when you get there?when you get there?w What subjects interestWhat subjects interestW you most? Social issues? Lo-you most? Social issues? Lo-y cal council happenings? Crime? Things to do? Are you more likely read newsyou more likely read newsy local to your neighbourhood or about wider regional is- sues? Will you stick around toWill you stick around toW devour longer, investigative pieces or are you looking for quick reads? We're not looking at thisWe're not looking at thisW on the individual level - but rather searching for trends that will help guide us in the issues we research and how we present that information. We are not selling or shar-We are not selling or shar-W ing this information with anyone beyond our compa- ny, Torstar. While this new digitalWhile this new digitalW tracking is an important way to learn about our read- ers, we still appreciate a good old-fashioned conversation. We always welcome yourWe always welcome yourW opinions on what you read online or in this newspaper. You can reach our news-You can reach our news-Y room at kmiceli@metro- land.com or 905-632-4444 Lee Ann Waterman is editor-in-chief of Metroland Media, York Region and chair of Metroland's trust committee. You can reach her at lwater- man@yrmg.com. We welcome your ques- tions and value your com- ments. Email our trust com- mittee at trust@metro- land.com. OPINION GETTING TO KNOW YOU: WHY WE'RE ASKING YOU TO REGISTER ON INSIDEHALTON.COM REGISTRATION HELPS US LEARN ABOUT OUR READERS, WRITES LEE ANN WATERMAN LEE ANN WATERMAN Column Seven-year-old Owen Bamford of Oakville captured these pair of swans during the past holiday break.Send interesting photos of animals in Oakville to knagel@metroland.com. Owen Bamford photo ANIMAL TALES