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Seek lower cost options when investing in the market Dollars & T Sense here are several factors you will want to consider when buying a stock: what to buy, what price to pay and how to complete the transaction. The ultimate goal of making money will be in uenced by the decisions you make when buying shares of a company. Investing in a stock starts with deciding how much that stock is worth and therefore what you are willing to pay. The value of a company is based on the expected cash ows -- if it's higher than expected, it will have a higher price relative to other rms. A stock is only worth what an investor will pay for its shares. The investor has lots of options and competitive market forces help keep the price of that stock fair. An investor may purchase other stocks or shift their funds to other investment classes such as real estate or bonds. There are a lot of options. So, who actually determines the ultimate price of a stock? The market does, which consists of millions of people. Globally, people are buying and selling investments on a daily basis. It is the sum of all economic activity that determines the market price of a stock. This is in part because of how liquid the investment world is. Money ows freely so market participants, including buyers and sellers, vote with their cheque book on what they are prepared to buy or sell, and at what price. The market is in some sense everyone; millions of investors directly or indirectly af- 31 | Thursday, October 30, 2014 | OAKVILLE BEAVER | www.insideHALTON.com Peter Watson Guest Contributor fect the price of a stock. You have two options when determinsee Managers on p.36 NEW LOCATION IT ONLY HAPPENS ONCE A YEAR - SALE IS NOW ON! WE'VE MOVED TO VAUGHAN FREE PARKING! . RD RD ERFO RUTH VAUGHAN MILLS warehouse sale 3 9 TH A N N U A L Local Events Find Fin WITHIN YOUR COMMUNITY E SAV UP TO . JANE ST NEW SHIPMENTS ARRIVING DAILY * TUESDAY THURSDAY HWY 400 CR ED ITV IEW 90% RD. WAREHOUSE SALE HOURS 10 Am - 9 pm FRIDAY 10 Am - 9 pm 10 Am - 9 pm SATURDAY SUNDAY 10 Am - 9 pm 10 Am - 6 pm 10 Am - 6 pm NEW SALE LOCATION 111 CREDITVIEW ROAD, VAUGHAN, ON TABLEWARE . KITCHENWARE . HOME D É COR & SO MUCH MORE THE BIGGEST. THE BEST. THE ORIGINAL. *Save up to 90% off Ntl. Sugg. Reg. Price or Comparable Value. We reserve the right to limit quantities. Personal shopping only. Cash, Debit, Visa, Mastercard & Amex accepted. No cheques or credit notes. Items are subject to stock availability. All sales final. E. & O.E PLEASE NOTE: FOR SAFETY REASONS, STROLLERS AND CAR SEATS CANNOT BE ACCOMMODATED. WESTO N RD. TER EC AR DR . WEDNESDAY CLOSED MONDAYS LAN FF GSTA NEW ITEMS EVERY DAY SIGN UP NOW! DAILY DEALS RD . W W W. W I L L I A M A S H L E Y. C O M www.insidehalton.com now available! Pick up your FREE copy at any Sears catalogue location or view it online at sears.ca/cataloguecentral When you spend $99 or more, before taxes. Offer valid Aug. 23 - Dec. 19, 2014. Some restrictions apply. See catalogue or sears.ca for details. cozy up for winter sale catalogue 2014 you can also download the sears catalogue ipad app. FREE SHIPPING Enjoy shopping from the comfort of your home, with 24/7 ordering convenience. NP194-728 © Sears Canada Inc., 2014. All rights reserved.